Thinkin Blue

‹#›angel.co/thinkin-blue | [email protected] | www.thinkinblue.com | @Thinkin_Blue |

Thinkin BlueConnecting blue-collar &

service workers


Blue-collar & service workers do not have a network website that allows them to find jobs & apprenticeships, connect with other colleagues, grow their skills and give back.

No opportunity for hiring companies to search for passive candidates, or for B2C companies to market their products to this loyal audience.

Problem

No career-focused network web/mobile destination for non-professional workers


SolutionCareer-focused Network Thinkin Blue gives members the ability to find new jobs & apprenticeships, build a network & share their knowledge, and interact with the brands that they love

Content Marketing & Advertising Platform

Our job listing, passive client search and company marketing products gives hiring companies the ability to market their benefits and find employees.

Job Listings & Passive Client Search

The content marketing, advertising and e-commerce features allows B2C/B2B companies to market their brand and sell their products.


The Thinkin Blue Platform

Thinkin Blue users w ill…

○ Build a network of like-minded individuals across their industry, job-title and past-time activities,

○ Ask questions and give answers,

○ Find jobs, research potential hiring companies,

○ Find the skills they need to grow their careers,

○ Learn more about and support the brands & product they love.

A modern end-to-end career and networking platform


DemoThinkin Blue Mobile App Demo

Click the image above to play the video or click link

https://www.youtube.com/watch?v=gRhXy4jDIJQ


Growth of Niche Social/Career Networks

Job CaseBlue Collar Job SiteLaunched: 2009 | Raised: $118MJan 2020 Traffic: 16M

FairyGodBossProfessional Women Social NetworkLaunched: 2015 | Raised: $14MJan 2020 Traffic: 1M

Rally PointEx-Military Social Career NetworkLaunched: 2012 | Raised: $12MJan 2020 Traffic: 1M Snag-a-Job

Hourly Worker Job SiteLaunched: 2015 | Raised: $140MJan 2020 Traffic: 5.1M

But what about LinkedIn?

LinkedIn, built by silicon valley for professional workers, has tried unsuccessfully to enter the blue-collar market. Through the 2015 acquisition of Bright, a data-driven job site, LinkedIn hoped to expand its job matching technology to include non-white collar jobs. Since 2015, some non-blue-collar jobs are listed on LinkedIn, but LinkedIn has not changed profile settings to attract non-professional workers and has not increased learning options for non-professional workers. Additional forays into the blue-collar market (in India in 2019) has been focused around training unskilled workers into professional careers.

Rig ZoneOil & Gas Job SiteLaunched: 1999 | Acquired for 39MJan 2020 Traffic: 885K


Market Size & Opportunity

Workers are low- and middle-skilled (no 4-year college degree)

120M

$1.4BNon-professional job recruiting market(North American Market 2013)

Market Size

$3.5MYear 2 Revenue

$120MYear 5 Revenue(recruiting, advertising & marketing products)

Market Opportunity


Business ModelMultiple revenue streams prevents against fluctuations in the employment market

Jobs & Skills

Jobs listing, talent & passive client search,

and company listings & review.

Content Marketing

Content marketing, advertising &

ecommerce solutions

Data Research

Consumer research, surveys, and

product launch features.

$700M $114M $6M


Competitive Advantage

Career & LifestyleCommunity Site

Full-cycle career community/network site – from job education &apprenticeships to career growth and retirement.

Active & Passive Job Search

Advanced job search tools for members and passive client search for hiring companies benefits

all.

Advertising, Marketing & Ecommerce Solutions

A large concentration of blue-collar and service

workers makes us attractive to B2C

companies for advertising & content marketing

Multiple Revenue Streams

With both recruitment and advertising & marketing revenue

streams we are protected from a drop in the recruiting market


Competition

Total investment in the Recruit ing Startups

$5.4B

JobCase: Raised $118M. Last round $100M Private Equity, Feb 2018

Wonolo: Raised $53M. Last round Series C Jan 2018

Snag: Raised $141M. Last round $100M Series D, Feb 2016

Applo i : Raised $12M. Last round Series B, Jan 2020

Investment Landscape

Professionals Blue Collar & Service Workers

Full CareerFeature Set

Single Feature Set


Team

Barb Hansen

For more than 24 years Barb has worked as a Product Management Executive and Digital Strategist, with 12 years in startups with a focus in community, taxonomy, and network platforms. She has built and lead product, development and operations teams across many groundbreaking products and innovative startups.

Co-Founder / COORobert Birch

With over 38 years in construction business, Robert has found blue collar people to be hardworking, dedicated, and loyal. For years Robert has been formulating an idea to provide a social media platform to show appreciation and recognition for this population. Thinkin Blue will serve this purpose under Robert’s proven leadership.

Founder / CEO

Co-Founder / CTO35+ years of IT and management experience with 20 years of web application & database architecture, development, deployment and maintenance

Rick Bauman David Cutler, CPA

40 years experience applying innovative solutions to a wide range of financial challenges in organizations of all sizes. He holds an MBA from Colorado State University and he has served as CFO for multi-million-dollar corporations in startup and telecom, precious metals, oil & gas, and financial services industries.

CFO


18 Month Timeline

Build MVP

Influencer onboarding

Q12O20

Launch AlphaRegistration Open to Invitees Only

Member advertising campaign kicks offSales development fegins

Apr2020

Beta LaunchCommunity, job listings, advertising solutions for B2B & B2C clients

July 2020

Launch content marketing & “Buyable Posts” featuresNov2020

Launch data-driven knowledge & experience graph

Apr2021

Launch proprietary job listing& matching freatureAug2021


The Ask

We are raising seed round of $250,000 for 2.5% equity

Wages & Financial & Legal

Sales & Marketing

Product Development

Cap Table

Robert Birch

+1 303 328-8332

[email protected]

Thinkin Blue

angel.co/thinkin-blue

Thank you

mailto:[email protected]

https://www.dunrows.com/

https://www.angel.co/company/dunrows

Documents

Thinkin Blue