They Spend More On Products & Services

Source: MRI Doublebase 2013

Cable Viewer Index

Broadcast ViewerIndex

AutomotiveTotal Amount Spent on Most Recent Purchase/Lease [$30,000+] 109 61Total Amount Spent on Most Recent Purchase/Lease [$50,000 +] 108 65Heavy Car Rental - Business Use # Times/Last 12 Months 104 82Car Rental - Personal Use # Times/Last 12 Months 4+ 103 87Type of Vehicle - Most Recent Purchase/Lease [Coupe/Sports Coupe/2 door] 103 86Work Done/Last 12 Mos - Most Recent Purchase/Lease [Alignment service/repair] 102 93

RestaurantsFine Dining Restaurants # Times Visited/Last 30 Days [5+] 108 65$ Spent Last 6 Mos at Fine Dining Restaurants [$501 +] 108 65

Apparel/AccessoriesFine Jewelry Total Amount Spent Last 12 Months [$1,500+] 112 48Women's Clothing Amount Spent Last 12M.-Total Big Ticket [$500+] 107 70Women's Clothing Amount Spent Last 12 Mos-Dress [$250+] 107 70Shoes Total Amount Spent Last 12 Months-Any Shoes [$250+] 106 77Men's Clothing Amount Spent Last 12 Mos-Total Low Ticket [$500+] 106 76Watches Total Spent Last 12 Months [$100 +] 106 75Women's Clothing Amount Spent Last 12 Mos-Total Low Ticket [$1,000 +] 104 82Men's Clothing Amount Spent Last 12 Mos-Business Suit [$250 +] 104 83Men's Clothing Amount Spent Last 12 Mos-Total Big Ticket [$200 +] 102 90

ShoppingExpenditures Amount Spent Last 6 Mos - Dry Cleaning [$150 +] 112 50Expenditures Amount Spent Last 6 Mos - Beauty Parlor/Salon [$150 +] 109 63

They Spend More On Products & Services

Source: MRI Doublebase 2013

Cable ViewerIndex

Broadcast ViewerIndex

Travel

Cruises # Taken Past 3 Years [3 +] 114 42

Domestic Travel Total Amount Spent on Vacations Past 12 Months [$5,000 +] 111 56

Hotels/Motels # Nights Stayed for Personal/Vacation Past 12 Months [11+] 108 68

Foreign Travel Total Amount Spent on Vacations Past 12 Months [$3,000 +] 106 75

Real Estate/Investment

Value of Owned Home [$500,000+] 109 60

Real Estate Household Owns [Vacation/Weekend Home] 109 64

# Owned-Vacation/Weekend Home [2 +] 108 65

Value of Owned Home [$750,000+] 108 67

Home/Home Furnishings

HH Furnishings Amt Spent Last 12M.-Family room furniture [$700+] 114 43

Home Improvements Total Amount Spent Last 12 Months [$2,000 +] 112 49

HH Furnishings Big Ticket Items Total $ Spent/Last 12 Months [$2,500 +] 110 57

HH Furnishings Amt Spent Last 12M.-Dining room furniture [$400+] 108 65

Electronics

Television Sets # Owned [4 +] 111 54

Pers.Computers Total $ Spent/Any Purchase [$5,000+] 108 68

Video Games Total Amount Spent Past 12 Months [$401 +] 106 75