13
Promotional Products? Do they work? http://www.shopletpromos .com/

Promotional Products: Do They Work?

Embed Size (px)

DESCRIPTION

A look into the effectiveness of promotional products and how they impact consumer behavior.

Citation preview

  • 1. Promotional Products? Do they work?http://www.shopletpromos.com/

2. Three Important Questions Are they used often by successful companies? Do consumers enjoy them? Most importantlyARE THEY EFFECTIVE? 3. Are Promotional Products Used Often? 80% of ALL consumers owned a Promotional Product in the past year 2011 Promotional Product sales totaled over$17 BILLION These sales include over 20 categories of customizable products 4. Are Promotional Products Used Often? 5. Industry Stats Industry Sales Volume in Billions 6. How Do Consumers Feel About Promotional Products? 83% of consumers enjoy receiving promotional items 60% of recipients of promotional items keep them for at least one year 48% want more! 7. What We Know: Businesses use them frequently Consumers really enjoy them but... BUT ARE THEY EFFECTIVE? 8. Some Statistics 9. Other Advertising Tools 10. Recall, Recognition, Sales 87% remember the advertiser after wearing their product 76% could recall product, company, and message 42% had a MORE favorable impression after receiving promotional product 11. Recall, Recognition, Sales 62% have done business with advertiser after receiving promotional product 24% of those that hadnt done business yet claim they are more likely to do business in the future 12. Promotional Product Overview Promotional Products is a giant industry Most consumers LOVE promotional items They significantly help recognition and recall They help generate sales 13. Sources http://www.ppai.org http://www.asicentral.com