8/14/2019 TheSun 2009-11-02 Page14 Sony Malaysia Launches Pspgo and Ps3 Slim

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OCTOBER 30, 2009

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business14 theSun | MONDAY NOVEMBER 2 2009

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1 US DOLLAR 3.4390 3.3740 3.3640

1 AUSTRALIAN DOLLAR 3.1640 3.0690 3.0530

1 BRUNEI DOLLAR 2.4690 2.4080 2.4000

1 CANADIAN DOLLAR 3.2300 3.1500 3.1380

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October 30, 2009EXCHANGE RATES

Sony Malaysia launches 

PSPGo and PS3 Slimby Alyaa Alhadjrinewsdesk@thesundaily.com

KUALA LUMPUR: Sony Malaysialaunched its much-awaited PlaySta-tionPortable Go (PSPGo) and PlaySta-tion 3 Slim (PS3 Slim) on Saturday tothe cheers of hundreds of PlayStationfans.

Sony Computer Entertainment Inccorporate executive Tetsuhiko Yasudaofficiated at the launch held at 1Utamashopping centre. Also present wasPS3 official distributor Uptron Groupowner Pradeep Kumar Tewani.

Both models are slimmer andlighter than their predecessors while

maintaining their performance toensure the best gaming experience.

The new PS3 Slim features an ex-tremely streamlined form that comeswith a 120GB hard disk drive for moreuser stored content.

PSPGo, on the other hand, is de-signed for users who enjoy a mobilelifestyle – allowing access to the Play-Station Network through its built-inLAN feature, as well as content storedin its 16GB flash memory.

“Steady expansion of broadbandnetwork in Malaysia offers usersmore opportunity to enjoy onlineentertainment,” said Yasuda, who isalso Sony Computer Entertainment Asia managing director.

“Currently, there are over 600 gametitles in the market and gamers canlook forward to exciting new releasesfrom SCE Worldwide Studios such asGran Turismo 5, God of War 3, EyePet ,

and many more,” said Sony Malaysiageneral manager product marketingdivision Taku Taguchi.

“It took two years before welaunched the PS3 to Malaysian mar-kets in September last year.

“Since then, response from fans hasbeen overwhelming and it promptedus to launch the PS3 Slim and PSPGohere today, just a few months after

CHENNAI: Proton Holdings Bhd chairman DatukMohd Nadzmi Mohd Salleh was admitted to theApollo Hospital here yesterday after complainingof chest pains.

Nadzmi, 55, had complained of the discomfortwhen checking in at the Taj Coromandel Hotel here,and was rushed to the hospital.

My Events International chief executive officerShahul Hameed Dawood, who had taken Nadzmi tothe hospital, said he was informed by doctors thatNadzmi had suffered a mild stroke.

He said Nadzmi might have to remain at thehospital for two or three days for treatment.

Nadzmi was transferred to a normal ward atabout 3pm (5.30pm in Malaysia) and his conditionis reported to be stable.

Nadzmi had flown in here from Kuala Lumpurto join the trade and investment delegation ledby International Trade and Industry Minister DatukMustapa Mohamed.

Mustapa visited Nadzmi at about 2.30pm (about5pm in Malaysia) at the intensive care unit of thehospital.

Nadzmi is also executive chairman of NadicorpHoldings Sdn Bhd and president of the BadmintonAssociation of Malaysia. – Bernama

Turkey invites foreign

firms to take part inairport projectsISTANBUL: Turkey is inviting local and foreign firms totake part in its airport enhancement projects to meet thebustling growth in the country’s aviation sector, its primeminister Recep Tayyip Erdogan, said.

To this end, he said the government was consideringbuilding a third airport in Istanbul for which there would beopportunities for foreign investors.

He said that the aviation sector has developed tremen-dously in the country with many airports recording rapidgrowth in terms of passenger traffic and airlines patronisingthese airports.

He said the development of the airports was not forluxury but to cater to the needs of the people with theprojects to be based on the build-operate-transfer model.

“Turkey has liberalised foreign investment rules in theaviation sector,” he said at the launch of the Istanbul SabihaGokcen International Airport (ISGIA), the newest airport ofthe bicontinental city here on Saturday.

The new terminal at ISGIA, was developed by a con-sortium in which Malaysia Airports Holdings Bhd (MAHB)took part in.

The consortium, which also comprised GMR Infrastruc-ture Limited of India and Limak Group, a Turkish company,developed, managed and now operates the ISGIA.

The facility, located on the Asian side of the bicontinentalcity, is named after Sabiha Gokcen, the first female combatpilot in the world.

ISGIA has been the airport which chalked up the biggestgrowth rate between 2002 and 2007.

Passenger traffic is expected to hit 25 million by 2023.MAHB has a 20% equity in the consortium involved in

building the new terminal, which is estimated to cost €343million and will cater for 10 million passengers per year.

The Prime Minister said the Turkish government waslooking into the possibility of setting up a third airport inIstanbul because of the constraints at the Ataturk Interna-tional Airport on the European side.

He said the government was also planning to constructa second runway for the ISGIA and four airports had beenidentified in the enhancement projects.

Also present at the inauguration were Malaysian Deputy

Transport Minister Datuk Abdul Rahim Bakri and MAHBchairman Tan Sri Dr Aris Othman.Earlier, during a press conference, Limak chairman Nihat

Ozdemir said the company would consider bidding for anyopportunity that may arise and plans to bring its partnersincluding MAHB in the consortium to join the project basedon their good relations. – Bernama

Share prices expected to be higher this weekSHAREprices on Bursa Malaysia are expectedto be higher this week with investors takingadvantage of recovery signs in the globalmarket, particularly with the US economyhaving posted improved economic data on

Thursday, dealers said.Despite the unveiling of Budget 2010 onOct 23, most of the shares this week were ina correction mode after two weeks of con-tinuous rally, coupled with the weak externalenvironment, they said.

However, with the United States postingbetter-than-expected third quarter economicresults that exceeded market expectations,Wall Street and other bourses around the

world, including Malaysia, reacted positively.“We expect there will be a lot of window-

dressing activities coming to year-end, whichwill boost some of the stocks. In addition,investors’ sentiment is currently positive as

the world’s largest economy is starting toturn around in this quarter,” said an analystfrom a local brokerage.

On the local front, the government an-nounced a review of the National AutomotivePolicy on Wednesday, which is expected tostir interest in automotive-related stocksnext week. Bank Negara Malaysia on Fridayreleased the report on monetary and financialdevelopments in September. – Bernama

It took two years beforewe launched the PS3

to Malaysian markets inSeptember last year. Since

then, response from fans hasbeen overwhelming and itprompted us to launch the PS3Slim and PSPGo here today,

 just after a few months afterwe did so in other countries.”

– TaguchiSony Malaysia General manager

Product Marketing Division 

we did so in other countries,” saidTaguchi.

Sony Malaysia also held a PlaySta-tion Roadshow at 1Utama with activi-ties such as the 24-hour PlayStationStudio Game Challenge, PlayStation

fun fair, a Halloween party, and Play-Station Cosplay competition.

Prizes were also given away to thefirst three Malaysian buyers of the PS3Slim and PSP Go respectively, as wellas the winner of the 24-hour PlaySta-tion Studio Game Challenge.

The PS3 Slim and PSPGo are nowavailable nationwide at RM1,299 andRM1,099 respectively.

Proton chairman Nadzmi in Chennai Hospital

Taguchi (2ndfrom left)and Yasuda(centre) andTewani atthe launch of 

PSPGo andPS3 Slim.

ANWAR FAIZ/THESUN