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Nazara Time Line 2004 - 2016

2004 – launched java games pay per download with BPL / Hutch

2005 – signed exclusive deal with Sachin Tendulkar for 3 years

Oct 2005 – raised first round of funding from WB $1.5 mn

2006 – Signed other cricket IP such as Sehwag, Dhoni started working with all Indian operators

2007 – Raised additional $1.5 mn from WB,

2008 – Innovated with Games Club model, signed exclusive deal with EA for distribution in India, achieved profitability

2009 – Launched games club on all Indian operators

2010 – Started business in Middle East opened office in Dubai

2013 – Started business in Africa

2014 – Started Business in South East Asia

2015 – Freemium Business in India; Signed exclusive deals - Virat Kohli, Hrtihik Roshan, Chota Bheem

2016 – Largest Publisher by downloads in Google Play with over 22 mil downloads of games

2017: Launch of India Pro Gaming – Nazara’s e Sports Venture

Nazara Business Models

2

Google Play/ iTunes

Published on Google Play & iTunes

Monetization via ads and IAPs

Business started in FY16, significant growth driver in the future

Game embedded in the local OEM’s device

2-3 games per device; no IAP, Ads

One time payment via carrier billing for usage Try & Buy

Subscription

• Catalogue of 4000 aggregated (non-exclusive) games, videos, wallpapers

• Periodic (daily, weekly and monthly) subscription starting from Rs. 5 to Rs. 99

• 90% of current revenues

1

2

3

Geo Expansion for Subscription

3

2015 2016 2017

# of countries 45 53 64

# of Telcos 84 91 125

Massively popular local Indian IP exclusivity for multiple years and games

• Virat Kohli is regarded as one of the world’s top sports person

• Hrithik Roshan has more than 20M+ social followers

• 40 Million kids watch Chhota Bheem

everyday • Tinkle and Motu Patlu are powerful local

IP’s that resonate across digital mediums as well as physical

• And much more

Massively popular local Indian IP exclusivity for multiple years and multiple games

4

22M+ Installs in 2016 (India only)

5

2016

Freemium Growth in Nazara user network

6

Nazara fastest growing

publisher in 2016 by downloads

among all global & local

developers/ publishers in India

on Google Play: Source

AppAnnie

Power of IP – consistent validation

7

# 2 in on Play store

# 1 on Play store

& iOS

“Best Games 2015”

on Play store

Oct 2015

Chhota Bheem Race

# 1 on Play store

Virat Cricket

Chhota Bheem Jungle Run

Chhota Bheem Jungle Run & Chhota Bheem Throne of Bali

# 1 on Play store

Chhota Bheem THE HERO

# 2 on Play store

Chhota Bheem TOY

Nov 2015

Dec 2015

Dec 2015

Apr 2016

July 2016

# 2 on Play store & Games Starter Kit on

Play Store

Motu Patlu Game

Nov 2016

“Best Games 2016” on Play

store

Chhota Bheem TOY

Dec 2016

And many more!

# 1 on Play Store

Chhota Bheem Speed Racing

Feb 2017

Mar 2017

# 1 on Play Store

Chhota Bheem Rush

# 1 on Play Store

RCB Star Cricket

Apr 2017

Upcoming Cricket Games

8

2017

2017

Upcoming Casual Games

9

And many more

2017