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Theories of Motivation
Key Elements
1. Intensity: how hard a person tries
2. Direction: toward beneficial goal
3. Persistence: how long a person tries
Key Elements
1. Intensity: how hard a person tries
2. Direction: toward beneficial goal
3. Persistence: how long a person tries
Motivation
The processes that account for an individual’s intensity, direction, and persistence of effort toward attaining a goal.
What is Motivation?
3 Major Types of Motivation Theories
• Content Theories of Motivation– WHAT motivates us
• Process Theories of Motivation– WHY and HOW motivation occurs
• Reinforcement Theory– HOW outcomes influence behaviors
Content Perspectives on Motivation
• Content Perspectives– Approaches to motivation that try to answer the question,
“What factors in the workplace motivate people?”
• Content Perspectives of Motivation– Maslow’s Hierarchy of Needs– Aldefer’s ERG Theory– McGregory’s Theory X and Theory Y– Herzberg’s Two-Factor Theory– McClelland’s Achievement,
Power, and Affiliation Needs
Maslow’s Hierarchy of Needs
Self-Self-
actualizationactualization
EsteemEsteem
BelongingnessBelongingness
SecuritySecurity
PhysiologyPhysiologyFoodFood
AchievementAchievement
StatusStatus
FriendshipFriendship
StabilityStability
JobJob
FriendsFriends
PensionPension
BaseBase
NEEDSNEEDSGeneral ExamplesGeneral Examples Organizational ExamplesOrganizational Examples
jobjobChallengingChallenging
titletitle
at workat work
planplan
salarysalary
Assumptions of Maslow’s Hierarchy
Movement up the Pyramid
•Individuals cannot move to the next higher level until all needs at the current (lower) level are satisfied.
Maslow Application:
A homeless person
will not be motivated to
meditate!
Maslow Application:
A homeless person
will not be motivated to
meditate!
•Individuals therefore must move up the hierarchy in order
Maslow’s Hierarchy of NeedsA Content Perspective
• What factor or factors motivate people• Weakness of Theory
– Five levels of need are not always present– Order is not always the same– Cultural differences
• Need’s Hierarchy in China…an example:
– Belonging– Physiological– Safety– Self actualizing in service to society
Alderfer’s ERG TheoryA Content Perspective
• Existence needs– Physiological
• Relatedness needs – How one individual relates to his/her social
environment
• Growth needs– Achievement and self actualization
Alderfer’s ERG TheoryA Content Perspective
Satisfaction-ProgressionSatisfaction-Progression Frustration-RegressionFrustration-Regression
Growth NeedsGrowth Needs
Relatedness Relatedness NeedsNeeds
Existence NeedsExistence Needs
Herzberg’s Motivation-Hygiene Theory
Process Perspectives of Motivation
• Why people choose certain behavioral options to satisfy their needs and how they evaluate their satisfaction after they have attained their goals.
• Process perspectives of Motivation– Goal Setting Theory– Equity Theory– Expectancy Theory
Goal-Setting TheoryA Process Perspective
Basic Premise: That specific and difficult goals, with self-generated feedback, lead to higher performance.
• Difficulty– Extent to which a goal is challenging and requires effort.
• Specificity– Clarity and precision of the goal.
Goal Achievement Depends on:• Acceptance
– Extent to which persons accept a goal as their own.• Commitment
– Extent to which an individual is personally interested in reaching a goal.
Expectancy TheoryThe Basic Idea
• People tend to prefer certain goals, or outcomes, over others.
• They anticipate experiencing feelings of satisfaction should such a preferred outcome be achieved.
• Basically, people are motivated to behave in ways that produce valued outcomes.
Expectancy TheoryA Process Perspective
• Motivation depends on how much we want something and how likely we are to get it– Elements
• Effort to Performance Expectancy (E) is the probability that effort will lead to performance.
• Performance to Outcome Expectancy (I) is the perception that performance leads to an outcome.
• Outcome is the consequence or reward for performance.• Valence (V) is how much a particular outcome is valued.