WORLD’S LEADINGLINKEDIN TRAINING COMPANY

Are You a Key Person of Influence?

INTRODUCTION

There was a time when a personal brand was limited to a person’s co-workers, neighbors, family and friends. In today’s Internet- and social network-focused world, personal branding is an essential activity for the success of any entrepreneur.

BRAND YOURSELF

You could have the best product and company in the world but if prospective clients don’t like “YOU’ and what you stand for, anything thereafter can become irrelevant.

Gone are the days where people buy into company brands or products, sure this is still important but nowadays people are buying more into the people behind the brand or service.

This is why having a compelling LinkedIn profile is paramount not only to your success on LinkedIn but business as a whole – it’s your face to the online networking world!

TAKE CONTROL

Whether you create it or not, there is information about you on the Internet. It may be a little or a lot, but it’s out there. So, doesn’t it make sense to control what they learn about you?

By doing so you create the foundation for who you are and how you are perceived within your industry by prospects, future business partners and employees both on and offline.

So the question becomes: how do you accomplish this idea of creating a unique personal brand?

TAKE IT FROM GLEN

Glen Carlson, co-founder of: Key Person of Influence, the world’s leading personal brand accelerator, says “Humans have evolved to be attracted to people, not companies. Developing a clear Personal Brand is one of the fastest way to attract big opportunities to accelerate your growth as an entrepreneur.”

“Despite being talented people and skilled technicians in their field, entrepreneurs struggle to communicate their value and commercialize it. Ultimately, they feel Undervalued, Underpaid & Under-recognized for what they do” he says.

YOUR PERSONAL BRAND

This is why personal branding is now more important than ever before. Personal branding is what entices people to become more connected with your brand name, all while engaging them with the purpose behind your business.

From establishing an online identity to placing your name on your brand, building your personal brand has never been more important.

Glen shares his top 5 tips for any business owners or entrepreneur who is looking to be recognized as a key person of influence within their industry:

1. BE POWERFUL

Don’t hide behind your businesses value proposition. To develop a personal brand, you must define why you are unique and valuable, and learn how to Pitch it powerfully.

2. BACK YOURSELF

Don’t underestimate the effect of your personal credibility. Being an industry commentator, or publishing your own articles or even a book is one of the fastest ways to build authority and visibility in your industry.

3. COMMERCIALISE

It’s important to commercialize your brand. Productizing your skills and experience is about developing products, services and a business that is an authentic expression of who you are as a person.

4. GET ONLINE

With Google now being the go to source for first impressions, crafting your online Profile is key. When people search your name, they’re judging you on the consistency of your brand across websites, blogs, videos & images.

5. NETWORK

You’re best known by those who you associate with, reaching out and setting up Joint Ventures and Partnerships with other key players in your industry is how you attract the big opportunities while establishing yourself as a key person of influence in your industry.

TAKE IT OUTSIDE INSIDE

So rather than building your profile based on what you think sounds good, think about:

– the top 3 objections their clients have for buying your product or service– the top 3 challenges clients are looking to solve by investing in their product/service– along with injecting their own unique personal brand identity into it

This ensures that they not only have a profile that is compelling but one that also connects with their target market on a personal level. We call this approach: “The Outside Inside Approach”

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Want to learn more about LinkedIn? Download our FREE digital guide today and learn how you too can start using LinkedIn to generate a ton of media exposure, secure joint venture partnerships and build hundreds of new leads for your business. Over 14,000 businesses have now benefited from this methodology. Access it Here!