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THE
PETSOF Key opportunities for brands and retailers in the pet segment include new approaches to pet health, wellness and welfare.
WE ARE FAMILY
67%
42%
Households withat least one pet
Households with own children
Household ownership rates
DOGS
39%
8% 5% 4%
1% 1%
CATS
25%
FISH REPTILES BIRDS
RABBITS HAMSTERS
April 2019
3 TOP FOOD CLAIMS$30.32 billion
Supplies/OTC Medicine
$31.68 billion
$16.01 billion
$16.44 billion
$18.11 billion
$18.98 billion
$2.01 billion
$1.97 billion
$6.11 billion
$6.31 billion
$72.56 billion
$75.38 billion
Food
Vet Care
Live Animal Purchases
Other Services
Total
“I consider my dogs/cats to be part of the family.”
91%Cat Owners
Find it harder to leave their dog for a week than their human partners
Take more photos of their pet than spouse
65%
47%
93%Dog Owners
DO THEY TAKE SELFIES? 10% U.S. pets with their own social media account
PET
SPE
NDIN
G ON
THE R
ISE
42% Made in the USA
Grain-free27%
2018 2019actual sales estimated
29% 100% natural (excluding organic)
U.S. Retail Sales of Pet Medications$9B Estimated 2018
76% Consumers who are willing
to try a therapeutic cannabis product for themselves
Pet owners who like the idea of therapeutic cannabis pet products
34%CAT OWNERS
39%DOG OWNERS
CBD FOR YOU AND FIDO
April 2019
Buy presents for their pets on special occasions
44%
Throw birthday parties for their pups28% Have bought their pet
something personalized 39%
ON THIS SPECIAL OCCASIONPET OWNERS
DOG OWNERS
75%
Dog owners concerned about the safety of dog treats and chew products.65%
46% Cat owners concerned about the safety of cat treats they buy.
Dog and cat owners willing to pay more for pet foods that are healthier.
HEALTH AND SAFETY FIRST
DOG OWNERS
29%
Interested in buying an at-home DNA or health screening kit for their pet
CAT OWNERS
22%
August 2019
April 2019
PERCENTAGE OF PET OWNERS WHO:WHOLESOME FOODS
84% Think manufacturers should do more to ensure the safety of pet food and treats
74% Want to know the origin of pet food and treat ingredients
74% Want foods that will help maintain cognitive function to avoid old age symptoms
64% Are interested in treats made with premium ingredients, like natural or organic
32% Look at the ingredient list and packaging before purchasing pet food
24% Give their pets treats designed to address specific health issues, such as dental care
24% Want to see a simple ingredient list
21% Want added vitamins
PERCENTAGE OF PET OWNERS WHO:
85% Believe the food they choose can extend the life of their pet 47% Are interested in human-grade pet
food that mimics human trends
23%Amazon.com
2015 2018
ONLINE SALES OF PET PRODUCTS
$3.2B
$9.5B
2019
$11B
2012 2018
“I’m buying pet products online more than I used to.”
AGREE
INTERNET SHARE OF U.S. MARKET
NO OPINION
18% 40%
19% 27% Combines strongly/somewhat agree, disagree; figures rounded, April 2019
ONLINE BUYS
Sources: Advantage SMARTeam, American Pet Products Association, A.T. Kearney, Common Sense, emarketer.com, Gerber, Google Surveys, Mintel, National Pet Owners Survey 2017-2018, Packaged Facts, petfoodindustry.com, rover.com, Simmons, U.S. Census, Statista
Pet Products
WEBSITES USED TO PURCHASE PET PRODUCTS IN PAST 3 MONTHS
12%
20%Chewy.com
22%Walmart.com
20232019
15% 19%
Pet Specialty Store Website
Vet’s Website
20%
23%Third-party seller on Amazon.com
April 2019
Food and Beverage Products2%
3.5%
DISAGREE 63% 32%
