“The Witches” CollectionFall 2013

This group is influenced by fairy tales of witches: the wise ones who live in the wood, those whocontrol the winter frost, those who ride the storms on the sea, and wicked queens who live intall towers. At once in tune with nature and humanity, she has a foot in both the human realm and the other world beyond our imagination. Few have seen her with their own eyes, but folklore will remember her always.

Size Range 2-16Retail Price Points $200-$1500

Target CustomerShe’s an urban girl who loves the country, or a country girl who dreams of the big city.In her early twenties to late thirties, single, and ready to take on the world. She is probably Caucasian or possibly Asian, well educated, and while she needs a good collection of separates for work - she’s an editor or graphic designer, and wants to look chic - she still likes to keep her look eclectic. She’s involved in the arts. She attends gallery shows and likes to read. She doesn’t like fussy clothes - she wants to get around easily and look sharp while doing it. She likes to buy well-made clothes with eye-catching details that set her apart from the crowd, but she will definitely shop for basics at H&M. She knows when to buy cheap and when to splurge, and will buy something designer if she thinks she’ll get a lot of wear out of it, even if it’s expensive for her budget. She loves classic looks but is not afraid of trends so long as the suit her. She would probably best fit intothe Young Digerati or Bohemian Mix lifestyle groups.

Key CompetitorsVivienne Westwood RED LABEL similar use of asymmetrical details & references to historical fashion, similar price points more emphasis on dresses, very few coats sold at: Net-a-Porter, Vivienne Westwood boutiquesMcQ Alexander McQueen similar dark fantasy theme for winter clothes, emphasis on separates, similar price points emphasis on separates, coats a main feature sold at: Bergdorf Goodman

Fabric & Color StoryThis collection features beautiful wools for coats and jackets, slinky jersey knits in natural fibers, shirting with a soft but rugged texture, and a hint of shine with sateen, jacquard, andsequins. The colors range from dark (Into the Woods) to pale (Ice Kingdom) to beautiful shadesin between. An emphasis on mixing color with neutrals is featured.

Key SilhouettesWhile the silhouettes may reference the past, they are still very modern. Fitted through the waist and featuring flared and hi-lo hems, princess seams, and asymmetrical details, this eclectic collection is bound to please. Wholesale PricesTops $200-500Pants $600-900Skirts $350-600Dresses $700-1000Coats $900-1500

BibliographyClaritasHoovers OnlineBergdorf GoodmanNet-A-Porter