The WeekndTeam 34

By: Ben Salzer, Brian Scheiblein, James Scheuren, Justin Santos, Matthew Santangelo MBA Team Leader: Lauren Mu

Why is the Weeknd the best choice for Long-Term Success?

- Superior Talent

- Unrivaled Versatility

- Mind-Blowing Statistical Figures

Talent- Skills

embraces pop’s soothing structures (major/minor keys, hooks, and bridges)

Range in Voice, ability to reach a high note then come back to a soft note

- (Quality of Music) Subject Matter lyrics, Vivid details in life.

-(Ability to Stay Relevant)- (Values)Transforming his sound but never abandons the past

Vision- to be a present Michael Jackson, Whitney Houston, and Prince

Mission- For his music to touch all audiences

Longevity/ Ability to Stay Relevant

Versatility- Genres

- Hip Hop/R&B- Pop- Rap- Electronic Dance Music

- Features- Drake- Kanye West- Ariana Grande

- Different Industries- Movies- Record Label- Clothing

Statistics- Record Label

- Culture-

- Organizational Structure-

- Motivation

Average International Peak Position (2nd Album)

Growth in Views (relative to July 2014)

Taylor Swift - 2.16B to 6.13B ---> 183% GrowthJustin Bieber - 4.92B to 6.26B---> 27% GrowthDrake - 748.43M to 1.07B---> 43% GrowthEd Sheeran - 477.72M to 2.17B---> 354% Growth

THE WEEKND’S Growth

70.82 Million views to 1.02 Billion views equals

1,326% Growth

What Sets Him Apart From His Competitors?-11th artist of all time to replace themselves as #1 on Billboard’s top 100

-First artist to own the entire top 3 of Billboard’s R&B top 100

-Growth in Album sales in the United States

So, Why the Weeknd?The Voice and Charisma of Michael Jackson

The Versatility of Madonna

The Business Acumen of Jay-Z

Works Cited● http://www.billboard.com/articles/columns/chart-beat/6633631/weeknd-entire-top-three-hot-rb-songs-chart● http://www.konbini.com/us/entertainment/weeknd-generations-michael-jackson/● http://www.billboard.com/articles/business/6406303/corner-office-republic-records-honchos-monte-avery-lipman-discuss-jennifer● http://www.alternativenation.net/beginners-guide-record-labels-umg/● http://www.billboard.com/charts/r-b-hip-hop-songs● http://www.billboard.com/articles/news/magazine-feature/6677740/the-weeknd-beauty-behind-the-madness-album-taylor-swift-max-martin-

michael-jackson● http://www.hotnewhiphop.com/charts-dont-lie-news.18185.html● http://www.billboard.com/articles/columns/chart-beat/6656838/drake-million-selling-album-if-youre-reading-this● http://www.mtv.com/news/1688037/justin-bieber-vs-justin-timberlake/● https://www.yahoo.com/music/bp/chart-watch-extra-top-albums-2012-160100135.html?nf=1● http://www.billboard.com/articles/news/magazine-feature/6730164/grammys-2016-preview-big-four-potential-nominees● http://www.billboard.com/articles/columns/chart-beat/6620398/taylor-swifts-1989-5-million-fastest-selling-album-decade● http://www.billboard.com/artist/419413/weeknd/chart?f=379● http://www.axs.com/review-the-weeknd-achieves-thriller-moment-on-disclosure-cut-nocturnal-67559● http://www.wakemag.org/sections/sound-vision/reviews/the-weeknds-beauty-behind-the-madness/● http://www.nytimes.com/2015/08/02/magazine/can-the-weeknd-turn-himself-into-the-biggest-pop-star-in-the-world.html?_r=0● http://pitchfork.com/features/interviews/9711-the-dark-knight-returns-a-conversation-with-the-weeknd/● http://www.konbini.com/us/entertainment/weeknd-generations-michael-jackson/● http://www.nytimes.com/2015/08/02/magazine/can-the-weeknd-turn-himself-into-the-biggest-pop-star-in-the-world.html?_r=0● http://www.rollingstone.com/music/features/how-the-weeknd-went-from-broke-in-canada-to-sharing-stage-with-taylor-swift-20150821?page=2