T H E W E E K L Y S U N • N O V E M B E R 5 , 2 0 1 4 1

Women in BusinessWomen in BusinessTHE WOOD RIVER VALLEY & BEYOND • 2014THE WOOD RIVER VALLEY & BEYOND • 2014

BY KAREN BOSSICK

The Wood River Valley area is home to myriad businesswomen whose smarts, talent and work ethic might make even Rosie the Riveter seem unmotivated to

get the job done by compar-ison.

From north to south, the Valley boasts all sorts of female-owned business-es, many of which have enjoyed enough longevity to become vibrant local institutions. Blaine County is certainly a welcoming area for women in business in Idaho, boasting more female-owned firms per capita than the state as a whole. However, there still are far fewer female-owned than male-owned compa-nies in the community.

Women own less than a quarter of all the busi-nesses in Blaine County, according to U.S. Bureau of Labor Statistics numbers from 2007 (the latest avail-able). The Blaine County average of 23.7 percent is slightly above the Idaho average of 23.5 percent, but less than the national aver-age of nearly 30 percent.

Though Blaine County’s numbers are below the na-tional average, many local women in business recent-ly expressed very positive attitudes toward the area’s opportunities for female entrepreneurs.

“Sometimes I think women can fare better here than other places,” said Nikki Potts, who owns The Coffee Grinder, a business started by another woman. “It’s a small community, and there isn’t so much of the ‘Oh, men can do it better’ attitude. People give you the chance to show what you can do.”

In fact, none of the organizations responsible for tracking business trends in the Valley—from the recently revamped Sun Valley Economic Development (SVED) to the now-disbanded Ketchum/Sun Valley Cham-ber of Commerce—have concerned themselves with a study of women in business.

“We’ve never even given it a thought,” said Doug Brown, SVED’s member-ship coordinator. “Because we live in a liberal commu-nity, I think we’re past the conversation about wheth-er women are capable of heading up businesses. It’s assumed they can do what-ever they want, that there is no glass ceiling here.”

Nancy Humphrey has likely had her own busi-ness as long if not longer than any other woman in the Valley. She started The Under Takers—a seasonal Christmas decoration shop and tree-decorating busi-ness with Ellen Fisher and Kaye Curran—in 1974. They started off offering a choice of three decorated trees. Now Humphrey and 16 employees custom-dec-orate trees and homes across the Valley according to their customer’s tastes.

Humphrey said business success is not so much about whether people are men or women but about how they relate to their customers.

“Our customers know we’ll do everything and anything for them,” said Humphrey,

whose shop is on the second floor of The Galleria in Ketchum looking out onto Giacobbi Square. “We love that when they walk into their house, it’s so magical they go, ‘Whew!’ We even weave Christmas lights through out-door trees, going in and out every branch so we don’t choke the trees. That way you can keep the lights on several years, rather than have to take them off every year.”

Wood River Women Thrive In Business

Lisa Patterson, left, owner of The Wildflower in Hailey, poses with friend Amy Anderson, right. Patterson has engendered com-munity good will by donating goods and services to causes like St. Thomas Playhouse and The Advocates.

CONTINUED ON PAGE 9

Table of Contents • 5B Paws N Claws (Kate Nixon), Hailey..........................................................................................................................Page 2 • Antique Alley (Alee Marsters), Ketchum.....................................................................................................................Page 4 • Bead Shop, The/Bella Cosa Studio (Sara Long/Tammy Schofield), Hailey...............................................................Page 5 • Bellissimo/Taylor’d Events (Terry Murphy/Taylor Sturges), Ketchum......................................................................Page 6 • Bisnett Insurance (Lindy Uberuaga & Betty Urbany), Ketchum................................................................................Page 3 • Christina Tindle, M.A., Hailey and Ketchum................................................................................................................Page 7 • Dr. Mariah Maricich, D.C., Ketchum.............................................................................................................................Page 4 • Huck & Paddle (Brandy Herold), Ketchum..................................................................................................................Page 11 • Jane’s Artifacts (Jane Drussel), Hailey..........................................................................................................................Page 10 • Ketchum Lighting (Heidi Titus), Ketchum....................................................................................................................Page 2 • NourishMe (Julie Johnson), Ketchum..........................................................................................................................Page 10 • Sun Valley Eyeworks (Ann McLean), Ketchum............................................................................................................Page 5 • Taste of Thai, A (Nina Chitnatham), Hailey..................................................................................................................Page 7 • Topnotch Fine Furniture & Interior Design (Arianne Heyser), Ketchum..................................................................Page 8 • Under Takers, The (Nancy Humphrey), Ketchum.......................................................................................................Page 8 • Tara Bella Weddings, Events & Floral Design (Tara Matteson), Hailey.....................................................................Page 9 • Wildflower, The (Lisa Patterson), Hailey......................................................................................................................Page 12

2 T H E W E E K L Y S U N • N O V E M B E R 5 , 2 0 1 4

Mon- Fri, 11-6 • Sat 11-4 • The Valley’s Destination for All Things Dog & Cat!

Now offering FREE DELIVERY to Bellevue, Hailey, Ketchum, & Sun Valley! Call 309-0615 for details

All The Best For

Your Very Best

Friend

KATE NIXON

5B Paws N Claws in Hailey, the Valley’s newest pet supply store and boutique, offers everything your pampered canine or feline could possibly desire—human-grade holistic foods and treats, toys galore, fluffy beds and so much more!

Owner Kate Nixon has made it a point to have a wide variety of nutritional choices for every budget. Her focus is to provide outreach and education to ensure the health and happiness of your treasured pet. Watch The Weekly Sun for upcoming “Yap-py Days”—family- and Fido-friendly events that offer promos, samples and the latest information available from a variety of sources: manufacturers, holistic vets and product representa-tives.

Nixon is a fifth-generation Idaho native who grew up on a large Hereford ranch near Cambridge, Idaho.

“I’ve always loved animals and have always been very con-scious of giving them the very best nutrition and care,” she says.

In 2001, Nixon opened Baldy Biscuits—a 100 percent hu-man-grade, preservative-free, all-natural gourmet dog biscuit company. After selling the business 13 years later (but keeping BeBe, the dog whose allergies originally inspired the company), she opened 5B Paws N Claws in November of 2012.

When asked what she loves about the Wood River Valley, Nixon says, “It’s a dog town, a dog valley. It’s the best place in the world to have them.”

Besides Bailey—her West Highland terrier—she also owns a black Scottie, Corrigan. Nixon delights in helping her clients and their pets. Stop by with your favorite four-legged friend today!

5B Paws N ClawsFrom left to right, Trinity, Corri and Winston, friends of Kate Nixon’s.

Ketchum LightingHeidi Titus

Heidi Titus has owned and operated Ketchum Lighting, located at 190 1st Ave. N., in Ketchum, for the past two years.

“I moved here from Salt Lake City after coming here for five years. I enjoy the summers staying at Lane Ranch,” says Titus.

Titus has always worked in small businesses. She has a degree in architecture, which segued into designing.

“Residential spaces and the spaces in which we live fascinate me. And lighting has a profound effect on those spaces,” says Titus.Ketchum Lighting has a curated selection of lighting products and fixtures from which

to choose. The staff is very knowledgeable concerning what is available and what the best options are for any particular project.

When she’s not working, Titus says she loves to ski and run long distance on many of the local trails, especially at sunrise on the White Clouds course in Sun Valley.

For more information, call 208- 726-7261.

Heidi Titus.

T H E W E E K L Y S U N • N O V E M B E R 5 , 2 0 1 4 3

Lindy UberuagaSales Agent

lindy@bisnett.com

Betty Urbany, CICSales Agent

burb@bisnett.com

631 E. 2nd St., Ketchum(208) 726-8866

www.bisnett.com

“Main Street Service”The Valley is a great place to live and work.

We know because we live and work here, too. We consid-er insurance more than a profession. To us, it’s a chance to provide peace of mind and help our customers—who we are proud to also call neighbors—maintain their qual-ity of life even when the unexpected happens.

There’s no need for a special coupon or secret hand-shake to get our best rates. Because in The Wood River Valley and at Bisnett, there are no strangers…only friends we haven’t met yet.

Get a Quote Today on…

WE PROUDLY CARRY:

• Auto • Home • Business

• Life • HeALtH

Bisnett InsuranceLindy Uberuaga & Betty Urbany

Lindy Uberuaga and Betty Urbany, agents at Bisnett

Insurance in Ketchum, have each worked with the Lake Oswego, Ore.,-based firm for 12 years.

Prior to becoming an agent at Bisnett, Uberuaga worked as a Realtor in Seattle for eight years and also owned a convenience store there. Her inter-ests include biking, f ly-fishing, hiking and family.

Urbany has been an insurance agent for 25 years, specializing in commercial insurance in the Wood River Val-ley. When out of the of-fice, she enjoys hiking, reading and spending time with her family.

What makes Bisnett Insurance unique?

“We are an indepen-dent agency providing a ‘Main Street service’ for all of your insurance needs,” Uberuaga and Urbany say.

Bisnett Insurance Agents Betty Urbany, left, and Lindy Uberuaga, right.

Prior to becoming

an agent at Bisnett,

Uberuaga worked

as a Realtor in Se-

attle for eight years

and also owned a

convenience store

there.

Urbany has been

an insurance agent

for 25 years, spe-

cializing in com-

mercial insurance

in the Wood River

Valley.

4 T H E W E E K L Y S U N • N O V E M B E R 5 , 2 0 1 4

Dr. Maria Maricich, D.C.• • • • • • •Quantum Healing arts• • • • • • •

www.DrMariaMaricich.com

Call to Schedule an Appointment!

(208) 726-6010Located 3rd floor, Gail Severn Bldg. next to Ketchum Java

Covered by most insurance

This Months Special

HormoneAssessment $85

Thyroid, adrenal, male, female

Your wellness chiropractor offering holistic

HEALTH CARE ANDPREVENTION

Antique AlleyAlee Marsters

Alee Marsters opened up Antique Alley, a funky and delightful antique and treasure store, located at 151 Sun Valley Road, Ketchum, three months ago.

Says Marsters, “I love it. It’s happy. Both tourists and locals come in and say I’ve added some color to the corner. They drive by hollering ‘Way to go, cowgirl!’ or ‘I love your store!’ “

Marsters is not new to local businesses or events, as she is founder and promoter of the Hailey Antique Market, now in its 21st year; the Hailey Holiday Show, which she start-ed three years ago; and has been a hairdresser at Touch of Class in Ketchum for 12 years. She has lived in the Valley for 21 years, and has been an avid antique collector most of her life.

In her spare time, Marsters enjoys horseback riding, spending time with her dogs, local musical events like Ketch’em Alive and Wicked Wednesdays at The Spud, and snowmobiling.

Antique Alley is open daily from noon to 6 p.m. Marsters can be reached at 208-720-1146.

Alee Marsters.

Dr. Maria Maricich, D.C.Dr. Maria Maricich is a

Doctor of Chiroprac-tic, a holistic doctor

and, incidentally, an Olym-pic skier, as well. She spe-cializes in finding the true cause of problems rather than just treating the symptoms. Her treatments are designed to restore and support the inborn healing abilities of the body with natural supplements, life-style changes and releasing stored and stuck stress from the nervous system.

Dr. Maria has great suc-cess with chronic illnesses and things your regular doctor may not have been able to resolve. Examples include fatigue, hormone imbalance, digestion prob-lems, stress, moods, head-aches, insomnia and auto-immune diseases. She can also help you recover from injury or surgery quicker. Being an Olympic athlete, Dr. Maria understands what it takes to be your best, physically and emo-tionally.

“We don’t treat diseases, per se. We treat the whole person,” explains Dr. Ma-ria.

Because Dr. Maria is looking at underlying prob-lems that lead to disease, there are no problems that are out of her realm. She

has seen improvements in everything from acne to sei-

zures by finding and balancing the stressed part of the human organism.Visit Dr. Maria at her office at 131 4th St. E., Suite 310 (above the Severn Gallery),

in Ketchum, or call 208-726-6010.Dr. Maria encourages people to get a wellness exam before health concerns or inju-

ries happen.

Maria Maricich.

T H E W E E K L Y S U N • N O V E M B E R 5 , 2 0 1 4 5

Mon-Fri 11-6 • Sat 10–5 • Sun 12–4Thursday “Ladies Night” 11am- 9pm

Sign up for personal e-mail/sale notices!

9 E. Bullion St., Hailey(208) 788-6770 • (208) 721-8045

thebeadshop@questoffice.net

Come and experience the freedom of creating in an open & friendly atmosphere!

We offer Classes & InstructionGreat Inventory with Affordable Prices

Our Art Studio is Available for YOUR Birthday Party • Girlfriend Party •

Holiday & Work Party • Club Association Party or Meeting

The Bead Shop & Bella Cosa

StudioIn February 2013, Tammy Schofield—owner of The Bead

Shop—and Sara Long—owner of Bella Cosa Studio—both in Hailey, made the decision to join forces and move the businesses in together.

At the time, it was a hard decision for the dynamic duo. They asked themselves if it would work, if the two of them could work together and if they could succeed in making the move a positive factor for both themselves and their customers.

“Fast forward almost a year, and we are so thankful to have made the change,” Long says. “We feel it is a real ‘Women In Business’ decision. We now both have the flex-ibility to spend time with our families and community, all while not compromising our customer service!”

Schofield and Long are looking forward to a busy holiday season.

“We will accommodate with extended holiday hours,” Long says. “Sometimes, the hard decisions are the most beneficial or satisfying in the end. It just goes to show, when we women work together, we can accomplish just about anything.”

TAMMY SCHOFIELD & SARA LONG

Tammy Schofield, left, and Sara Long, right.

Sun Valley Eyeworks

Ann McLean

Ann McLean.

Ann McLean, owner of Sun Valley Eyeworks, estab-lished her business in Ketchum 28 years ago. She has been an exclusive dealer for Porsche Carrera

eyewear for 35 years.“My husband and I came to Sun Valley 35 years ago and

are loving every moment,” says McLean. “I love and par-ticipate in all the winter sports, especially cross-country skiing. Baker Creek is my favorite place to walk my dogs.”

As a sales representative for Porsche Carrera, McLean wanted a business here in the Valley.

“The town needed a good optical shop to offer style and variety to choose from,” said McLean. Sun Valley Eyeworks offers such brands as Robert Marc, Oliver Peebles, Paul Smith, Anne et Valentin, Dita and Chanel.

“When I travel, I pay attention to what the world is wear-ing and bring it home to you!” added McLean.

‘Female Empowerment’ Photo Contest

Girls on the Run of the Wood River Valley is look-ing for images of women or girls being empowered, doing something they are passionate about and showing their strength to world!

“Share your image on social networks like Face-book, Twitter and Insta-gram using the hashtags #girlsontherunwrv and #empowerment and you’ll be entered to win a $200 Visa gift card,” states a recent news release from the organization, which aims to create a world where every girl knows and activates her limitless potential and is free to boldly pursue her dreams.

The winner will be announced at the organi-zation’s 14th annual Lu-nafest film festival fund-raiser, which will take place on Thursday at 6 p.m. at the nexStage The-atre, located at 120 North Main Street in Ketchum.

For more information on the photo contest or Lu-nafest, visit www.girlson-therunwrv.org.

“Be sure to make the privacy settings on your photo ‘public’ so we’ll be able to locate them!” the release states.

Save The Date For ‘Lunafest’

Girls on the Run of the Wood River Valley will host its 14th annual “Lunafest” film event, reception and auction on Thursday, Nov. 6, at the nexStage Theatre in Ketchum, located at 120 North Main Street.

The event serves as a benefit for the nonprof-it and aims to “connect women through film,” according to a recent news release from the organiza-tion.

The evening will include a “Red Carpet Reception” starting at 6 p.m. that includes a souvenir cup, beer, wine, appetizers, music, raffle and silent auction. To view and bid on silent auction items, visit tinyurl.com/tws-go-trauction. The films will begin at 7:30 p.m. and will include “Flor De Toloache” by Jennifer Schweitzer, “Miss Todd” by Kristina Yee and “A Good Match” by Lyn Elliot.

Girls on the Run pro-vides life-changing, expe-riential learning programs that combine training for a 3.1-mile running event with self-esteem-enhanc-ing, uplifting workouts. The goals of the programs are to encourage positive emotional, social, mental, spiritual and physical development.

For more information on the film festival, visit www.girlsontherunwrv.org.

BRIEFS

6 T H E W E E K L Y S U N • N O V E M B E R 5 , 2 0 1 4

BY KAREN BOSSICK

Terry Murphy became a businesswoman 25 years ago when her mother noted that Ter-ry’s eldest daughter Taylor wanted to go to

Harvard.“When I realized my parents weren’t going to

pick up the entire bill, I knew I had to find a way,” recalls Murphy. “So I opened Bellissimo. It’s been a wonderful 25 years. It put both of my children through college—my other daughter, Elizabeth Sturges, is a wonderful teacher at Bellevue Ele-mentary. And now I’ve started a college fund for my grandchildren. For me, Bellissimo fills ev-erything I need. It’s my safe place. It’s a creative outlet. I love it.”

It was an addiction to tabletops—a love of cook-ing that encompassed her chicken piccata and her husband Mike’s Korean tacos—that led to Mur-phy’s creation of her contemporary home décor and gift shop in The Galleria, cattycorner from Atkin-sons’ Market in Ketchum.

Murphy called it Bellissimo, which means “very beautiful” in Italian. And she filled it with things she loved: baskets woven in Africa, rubber flower baskets from Italy, clocks sporting 15 languages, Chehoma European dishware boasting classic European skis and poles, vases that look like treasures, placemats culled from retro wood, For-tuny lamps featuring hand-painted Venetian-style motifs and napkin rings that resemble diamonds and crystals.

She has cultivated lasting friendships with many of her customers, learning the names of their children, grandchildren and dogs.

“I want everyone to come in and feel like they’re coming into my kitchen,” she says. “I love people and some of my customers have become Mike’s and my closest friends.”

This past year, Murphy’s relationship with her eldest daughter crossed over into business when Taylor Sturges opened The Gardens a couple doors down from Bellissimo. Taylor Sturges had graduated from the Uni-versity of Oregon with a degree in public relations, but she went into event

Like Mother, Like DaughterMurphy & Sturges Have A Knack For Retail

planning instead.Sturges learned flower arranging in Beverly Hills where she created

schemes for studio Oscar parties and Rodeo Drive store openings. And she applied her creative touch to weddings, birthday parties and events like the Sun Valley Wine Auction when she returned home in 2003 to open Taylor’d Events.

Sturges’ Gardens was inspired by her favor-ite store Takashimaya, a New York Japanese department store founded in 1829 that carried a wide array of products from garden items to wedding dresses.

Her own store features an abundance of orchids and other fresh flowers, outdoor plant-ers, patio lights, blankets, mats, cookbooks like “The Forest Feast” and antlers to hang hoses on.

“She has a knack for floral design,” says Murphy. “She can take an acre of grass in view of the Boulder Mountains, set up a commercial kitchen and a tent with hundreds of ribbons streaming from the ceiling and turn it into a memorable occasion. I couldn’t do that. There’s too much involved to get everything to come to-gether at the right moment to make it perfect.”

Sturges says the retail comes as naturally to her as the floral arranging.

“I worked with Carol in The Toy Store in seventh-grade,” she says. “And I worked with Cheryl in Chapter One bookstore when I was in college. I learned you have to be consistent, always open. You have to have good customer service and, above all, you have to be orga-nized. Organization is the key to everything.”

Mom does the buying for Sturges since most of the trade shows occur during Sturges’ busy wedding season.

Murphy used to shop Europe twice a year until freight got so expensive. With the econ-omy taking a turn for the better, she may

resume that. She also shops in New York and Atlanta.“People send me photos of things they like,” Murphy said. “Otherwise, I

buy what I love. And that has worked well for me over the years.”

Taylor Sturges, owner of Taylor’d Events, says she enjoys planning events because it gives her the chance to be “extremely creative.” Photo by Karen Bossick

It was an addiction to tabletops—a

love of cooking that encompassed

her chicken piccata and her husband

Mike’s Korean tacos—that led to

Murphy’s creation of her contempo-

rary home décor and gift shop in The

Galleria, cattycorner from Atkin-

sons’ Market in Ketchum.

Bellissimo owner Terry Murphy, left, poses with husband Mike Murphy, right. Terry Murphy says she’s always introducing new things in Bellissimo “because I’m always reading about new things.” Courtesy photo

tws

T H E W E E K L Y S U N • N O V E M B E R 5 , 2 0 1 4 7

Christina Tindle, M.A.Thrive in Life

Bored, frustrated, or discouraged with life? This 12-session extensive Thrive in Life package takes you into happiness and laughter. Based upon an evidence-based positive approach to personal growth, clients develop resilience, humor, learn personal skills for achieving the life they prefer,

release self-defeating obstacles, and realign with goals and desires. Focus on love, work, athletics,

talents, or play; your choice. Develop motiva-tions for change and rewarding direction in life centered upon your personality and strengths. Comes with weekly group/individual sessions, follow up feedback between, and personalized

life focus plan. $55/session.

Call Christina for free initial 15 minute consult to see how this package will work for you.

208-315-3075

Ketchum and Hailey christina.tindle.ma@gmail.com

A friendly family restaurant with a matching casual atmosphere that strives to delight you every time

you come in, be it dining in or taking out.

Catering • Private parties

106 S Main StHailey, ID 83333(208) 578-2488

atasteofthaisunvalley.com

Christina Tindle, M.A.

Christina Tindle focuses on helping clients become fully engaged in love, work and play toward a state of long-term happiness, using evidence-based posi-

tive approaches. She helps shift depression, loss, stress and fear into positive growth using one’s strengths and passions to launch momentum for joy in leadership, creativity, health, wealth and athletic performance. Tindle guided Olympic athletes and Olympic hopefuls in Steamboat Springs, Colo., for 10 years using this posi-tive approach to overcome physical, mental and emotion-al limitations. Clients enjoy results of achieving the self and life preferred.

Clients find Tindle trustworthy, confidential and caring. She blends positive approaches in cognitive-be-havioral disciplines, Buddhist philosophy (not religion), communication skills, humor and compassion. When people desire growth and change, Tindle teaches how to push edges, shed limits and maximize strengths.

Tindle lives her truth. She earned her pilot’s license 21 years ago and flies Idaho’s famous backcountry wilder-ness in her taildragger. She also raced a vintage Austin Healey Sprite three years in Colorado, and regularly competes in the 20-mile Boulder Mountain Tour Nordic ski race. Additionally, she writes for national and region-al magazines plus is a regular contributor to The Weekly Sun in her hometown of Hailey.

Christina holds a B.S. degree with honors in psychol-ogy, a master’s degree in clinical psychology, and three years’ doctoral studies in clinical psychology. She was a licensed counselor in Colorado and is in the process of Idaho licensure; passed the Idaho counseling exam; and currently holds an Idaho Registered Counselor Intern permit. She practices in both Hailey and Ketchum. Reach her at christina.tindle.ma@gmail.com or by call-ing 208-315-3075.

Christina Tindle.

A Taste of ThaiNina Chitnatham

Nina Chitnatham, owner of A Taste of Thai in Hailey, has but one desire: To acquaint Americans with true Thai food.

It’s why she has put down roots in America, cooking the dishes she grew up watching her moth-er cook. And, it’s why she has operates not just one restaurant, but three. She also operates A Taste of Thai locations in Twin Falls and Boise.

Chitnatham grew up in the Pattaya Beach resort of Chonhuri near Bangkok. She helped her parents in their restaurant there when she wasn’t attending school.

Chitnatham came to the United States in 1987 to visit her brother, who owned a restaurant in Los Angeles. She never went back.

She changed the name of her Hailey restaurant, The Thai House, to Taste of Thai. And she revamped the menu to include everything she liked growing up.

Since, thousands of tourists and locals, including celebrities like Bruce Willis, Demi Moore and Harri-son Ford, have sampled her cuisine.

“I love to work so I don’t like to go out,” she says.Her hard work pays off when she sees a smile on the faces of those who love her food.“I love that people love my food,” she says.

Nina Chitnatham.

8 T H E W E E K L Y S U N • N O V E M B E R 5 , 2 0 1 4

Under TakersThe

Huge Ornament SelectionFrom $5

Holiday Décor & GiftsArtificial Wreaths & Trees

New LocationUpstairs In The Galleria • 11-5

Call For An Outdoor Lighting Estimate 309-3071

Topnotch Fine Furniture & Interior Design

Arianne Heyser

Arianne Heyser.

Arianne Heyser, owner of Topnotch Fine Furniture & Interior Design in Ketchum, is an Idaho girl who moved to the Wood River Valley to work for Topnotch as a design-er. After eight years, she bought the company in April from previous owners Lori

and Bret Berier.“Lori Berier put so much love into building this business,” she says. “It was her passion

and conviction that inspired me in wanting to be a part of it. I only hope to do due dili-gence to the legacy I am now the steward of. My staff today are all on board to bring fresh ideas to interior design. Our team is enthusiastic to provide the best innovation design products.”

Heyser’s family owned and operated jewelry stores, which is where she gets her business sense from, she says. She also says that having her husband Joshua Heyser’s support “be-hind the scenes” facilitates her success.

“We have young children and see the value of operating a family-owned business as an integral part of this community,” she says.

Heyser also appreciates raising her family in such an outdoors- and recreation-oriented community, which is originally why she and her husband moved to the area. Her interests include Nordic skiing, running and hiking (particularly in Greenhorn Gulch).

“I’m also an Italian girl who loves to cook,” she says. “I wish I had more time to, and of course, to travel.”

The Under TakersNancy Humphrey

Nancy Humphrey is the owner, buyer, salesperson, chief decorator and “mombossa” of The Under Takers in Ketchum, a holiday decorations shop and

decorating service.Humphrey has owned the company for 40 years and has

lived in the Wood River Valley full time for 42 years.“We not only offer a total spectrum of joyful and wonder-

ful Christmas décor at all prices—starting at $5,” she says. “We also decorate homes for the holidays, and are experts in outdoor lighting, using only the finest lights, with an electrical engineer providing direction and expertise.”

Humphrey grew up in the Valley, got married here, her kids were born here, and she raised them here. For her, owning a shop with exciting and unique decorations is natural, as she grew up working in retail sales and has an educational background in design and art history. Her knowledge of the area and dedication to service and provid-ing perfection in every aspect of her business is what sets The Under Takers apart.

“We care about our clients and take pride in our long-standing service to them, both in our shop and in their homes,” she says. “We love to help make the holidays in Sun Valley even more magical.”

Nancy Humphrey sells exquisite holiday décor at The Under Takers, such as this Santa.

T H E W E E K L Y S U N • N O V E M B E R 5 , 2 0 1 4 9

PH

OT

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HIL

LA

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MA

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Tara Hoff Matteson | 208.788.4046 | www.tarabellaflowers.com

Tara Bella Weddings, Events & Floral Design

TARA MATTESON, OWNER

Tara Bella Weddings, Events & Floral Design in Hailey—owned for a decade by Tara Hoff Matteson—is specifically focused on floral design, weddings, parties and special events.

“Although we still love the single delivery to make someone happy,” says Tara.

Matteson’s career as a florist began when she was 16 years old, when she interned with Leaf and Petal in Birmingham, Ala., where she worked and trained for five years. That’s where she refined her Southern charm. After moving to the Sun Valley area in 1980, she managed the Sun Valley Garden Center for 10 years before starting Tara Bella nine years ago.

Tara Matteson.

When it comes to her business, Matteson’s love of flowers and making people happy shines through. It is evident that everything that comes out of her shop has her special touch and is just how she would have it for her own special event.

Don’t forget Tara Bella’s annual Christmas market at her shop from Dec. 12-14. There will be local and regional artisans and lots of Christmas gift ideas available for the weekend.

“We’ll look forward to seeing you!” she says.Matteson spends her winters skiing on Bald Mountain and can also be

found at CK’s Real Food in Hailey.

Equally important are offering reasonably and fairly priced items (she offers items starting at $5) and unique, quality products, Humphrey said. Every year she pro-vides one-of-a-kind products, ranging from soft sculp-ture angels to classic large Christmas tree balls that she designed and had made in Poland.

This year, she can’t keep in stock one-of-a-kind Santa keepsakes up to 52 inches tall and 4 feet wide cuddled by realistic-looking bears, fawns, possums, chipmunks and other critters, she said. They’re 100 percent Ameri-can-made with beards made out of sheepskin and other natural materials.

“They’re a wonderful hol-iday tradition that everyone will look forward to seeing from this year forward,” Humphrey said. “People know they can come in and get something special here that they won’t see every-where they go. When these items are gone, they’re gone. Our place has become a spe-cialty store that people learn to look for—we even have people come from Salt Lake City each year just to come here and shop.”

Nina Fox heads up Haute Wrap in Ketchum, which offers artistically designed gift wraps, scarves, candles, envelopes, stationery and oth-er items. She says she finds she does most of her work with oth-er women, whether at Bellissimo or Silver Creek Outfitters, both in Ketchum. But, she has sold scarves to men as far away as Italy.

“Where I find it difficult being a woman is working with car or construction workers,” she said. “They look at me as if I’m a dumb girl. I say, ‘No, I’m not a dumb girl.’ ”

Fox added that In general, she faces the everyday challenges any business person would, whether a man or a woman, such as listening to her customers, keeping the consumer happy and finding the right price point.

Both Lisa Patterson of The Wildflower in Hailey and Tammy Schofield, who heads up The Bead Shop, also in Hailey, said the Valley is supportive of women in business.

“They support and believe in you, especially, if you can show them you’re committed to it,” she said. “That’s not to say it’s not tough. But I try to pro-vide the best level of service I can. My shop feels sunny, even on a cloudy day. I have men come in with their kids, the kids ask for help, and pretty soon the men are into what they’re doing just as much as the women and children. The spirit is contagious.”

By The NumbersIn 2007, women headed nearly 30 percent of all non-farm, private-

ly-held U.S. firms, according to the U.S. Department of Labor Statis-tics. These businesses had sales receipts of $1.2 trillion, employing 7.6 million workers.

Women-owned businesses grew by 44 percent in the U.S. between 1997 and 2007, twice as fast as male-owned businesses. They added a half-million jobs while other privately-held firms lost jobs, in part because businesses headed by women were more likely to be located in healthcare, education and other industry sectors that experienced employment growth.

Nationally, businesses headed by women are typically smaller than male-owned businesses. And, all told, they account for only 11 percent of sales and 13 percent of employment among privately held compa-nies. Their average sales/receipts are only 25 percent of the average sales/receipts for male-owned businesses.

WOMEN THRIVE IN BUSINES, CONTINUED FROM PAGE 9

Tammy Schofield of The Bead Shop in Hailey says the community is supportive, whether in bringing in necklaces to be repaired or kids to craft their own necklaces. Photo by Karen Bossick

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jane’s artifactsarts / / crafts / / papers / / office / / party106 S. Main, Hailey • 208.788.0848

Wow!

Guess Who Is 75?Help Us Celebrate Jane’s 75th Birthday!

November 8thGrange Hall, Hailey • 4 to 8 pm

All Friends, Past & Present EmployeesCome Eat, Drink, Dance, & Hug!

Strippers Invited, LOL

Modern + Rustic | Home & Gifts

400 Sun Valley Road, Ste 101Ketchum, ID 83340

208-928-6550huckandpaddle.com

NourishMeJULIE JOHNSON

Four and a half years ago Julie Johnson opened NourishMe, a health food store in Ketchum that carries top-of-the-line supplements and fresh local food. It was John-son’s vision to help improve the lives of her customers through good nutrition. She

had lived in the Valley on and off for 40 years, and after living in France for a decade, was inspired by the locally-sourced, flavorful artesian foods, healthy animals and respect for the family meal of the French Alps.

With two siblings, their offspring and her own immediate family all living in the Wood River Valley, and a deep love of skiing, Johnson’s return to Idaho meant a new focus on family, food and health. After working in another shop, she wrote a successful business plan, opened NourishMe and has already expanded the store.

Idaho’s Bounty, a local farmers’ co-op, makes bi-weekly deliveries to the store. Sage School greens are also available. Once a week, customers enjoy a mini-farmers’ market with Waterwheel Gardens from Emmett. It’s all come together as Johnson imagined—the fresh food from area farmers; classes and cleanses; daily soups, salads and other cooking in the NourishMe kitchen; and a dedicated staff that shares her love of real food.

Johnson’s nutrition and health coaching is the perfect sidebar to the fresh market, café business and supplements at NourishMe. In response to an overwhelming request from patrons and clients, Johnson now offers six cleanses a year and 28-day or 90-day private intensive mentoring experiences. So, clients can experience vibrant health and step into their brilliance.

NourishMe is open daily and located at 151 Main Street North in Ketchum. For more in-formation or an appointment with Johnson, a certified nutritionist, visit www.jjnourishme.com or call 208-928-7604.

Jane’s ArtifactsJane Drussel

Jane Drussel has lived in the Valley for over 40 years. She opened Jane’s Artifacts four years ago after having owned Jane’s Paper Place prior to that for 20 years.

Drussel’s store mirrors her passion for creativity with a vast assortment of art sup-plies and decorations—including her extensive and popular Department 56 holiday villag-es. Drussel’s wicked sense of humor can be found in nooks and crannies throughout her store—from gag gifts to humorous cards, and even singing Halloween hats. And, for those looking for office supplies, Drussel carries everything from basic needs to unique office sets—think paisley staplers! If a customer can’t find what they’re looking for, Drussel will order it in for them, whether they need invitations or Halloween costumes!

Drussel’s sense of community knows no bounds. She is an active volunteer on the South Valley Merchants Alliance, a Hailey Chamber board member, as well as a member of the Hailey Rotary Club. She has even poured drinks side by side with the mayor to raise mon-ey for the Fourth of July fireworks. An avid supporter of local business, Drussel always encourages people to shop local and shows up to celebrate grand openings and welcome people to the Valley.

For those who prefer service with a smile, Jane’s Artifacts is the place to go for all things art and office.

“There are not many stores like this left!” Drussel says.

The ladies of NourishMe in Ketchum pose with owner Julie Johnson. From left to right: Ruth Clark, Erica Linsen, Johnson, Laura Apshega (behind counter), Celeste Silva, Dana Dugan, Brenda Contreras and Amy Marvin.

The ladies of Jane’s Artifacts in Hailey pose with owner Jane Drussel. From left to right: Jane Drussel, Rachel Lee, George Green, and Gail Raab.

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Who’s Your Female Role Model?

Word On The Street

“Joan of Arc. In a time when women had no voice in society, she rose above to command her own army

and her words were listened to by the hierarchy. She reminds me that I can do anything I put my

mind to!”–Andrea Parker

Manager, The Barkin’ Basement

“My mother. She’s independent, raised two kids alone. Watching her pursue her career paved the

way for me to see that women can do anything; it doesn’t matter

which gender you are.”–Rebecca Rusch

Author & Professional Athlete

“Pioneer women! I admire their daily struggles of raising a family

with no convenience of any kind. They were very strong-minded and -willed.... usually got everything done wearing a dress! I’m kind of

glad I didn’t live in that era.”–Barb Patterson

Personal Property Manager

“Marla Gardner out of Boise. She’s the president of Veltex. She

does a lot and cares about her employees.”

–Marla Brauburger

Cashier, Veltex  

“A woman I have always admired is Dolores Huerta, a huge advocate of workers' rights and unions.”

–Lara McLeanOwner, Allhailthedog.com &

Crossfirefitnessxt.com

Watersports, Ski Terms & A Boutique

Brandy Herold’s Huck & PaddleSTORY AND PHOTOSBY MARYLAND DOLL

Step into Huck & Paddle, Ketchum’s newest boutique located at 400 Sun Valley Road, and you’ll quickly realize there’s no way of circling the store just once. The boutique carries everything

from jewelry to furniture; homemade scented candles, home décor and thoughtful vintage trinkets have all found a home in owner Brandy Herold’s eclectic space.

“You’ll see something new every time you come in, guaranteed,” Herold says.

The merchandise she carries, although extensive, actually only comes from about 10 different suppliers.

“I’m working very hard on buying everything local, as in U.S. local,” Herold says. “For instance, the paddles we sell are handmade from a company in Minnesota, and we buy from local jewelry de-signers, as well.”

The art and photography that graces Huck & Paddle’s walls comes partly from Idaho artists Craig Wolfrom and Nan Hahn.

“Every day I get someone new coming in offering their crafts to the store,” Herold adds. “That’s always amazing.”

Although the store has only been open since July 3, Herold has already found a lot of support within the community.

“The other business owners around here have been great,” she says. “I’ve had other businesses send customers here, and vice-ver-sa. We are all helping each other.

“The neighbors have been extremely supportive. They all came in and introduced themselves when we first opened shop. I feel very well supported in this town, especially without having lived here before.”

The store proved to be a big leap for Herold and her family, who decided to come to the Wood River Valley from Washington State so that she could open her boutique and to offer the family a change in scenery; hence, the name of the store could not be more appropriate.

“I wanted something to represent both winter and summer,” Herold says. “Obviously, ‘paddle’ comes from rafting and kayaking and all the water sports we have close by, but ‘huck’ is actually an old ski term. It means you’re going to ‘huck it’ off a run or a jump, without knowing the consequences of what’s below. It just seemed to fit the situation perfectly.”

Before Huck & Paddle, Herold had no previous experience in owning a boutique, but she clearly had the aptitude for it. Her first glimpse at specialty boutiques came while she was making home-made candles for farmers markets and small shops like her own in Port Townsend, Wash. Her friend owns a maritime boutique there and showed Herold the ropes when she decided to open her own store.

“My friend in Port Townsend was instrumental in helping me pull this together, but a big part of it is to draw on what you like and what you see around you,” Herold says.

For locals, Huck & Paddle is an ideal place to gift shop for anyone on your list, while tourists seem to like the store because most of her items will fit in their suitcases and they can feel like they are taking a little bit of Sun Valley home with them. The boutique has something perfect for any occasion or, better yet, for no occasion at all.

Herold says building the store was definitely a “family affair.” She and her family spent a month demolishing the old space, then laid new floors. Her husband and brother-in-law cut down trees to make the shelves, and her father-in-law helped paint the store.

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Small Kids, Major MilestonesGloria Gunter’s Aspire Physical Therapy

BY JONATHAN KANE

Gloria Gunter, a pediatric physical therapist and developmental specialist, has a major impact on the lives of the children she treats.

The owner of Aspire Physical Therapy in Hailey—located at 113 E. Bullion St., Suite C, in Hailey—Gunter works with infants, toddlers and children that suffer from developmental delays due to birth injury, syndrome or a genetic situation after an injury. A developmental delay is when a child is behind what is typically expected for developmental milestones. Sensory processing disorders create an imbalance in senso-ry integration.

Gunter readily admits to “personally loving” what she does.“I help children learn the skills necessary to meet their developmen-

tal milestones under the age of three,” Gunter said. “I’ll go to their home and instruct the parents on activities and games to encourage the child to learn skills, whether motor or sensory. I love to be able to help a child do the best they can do.”

A typical case may be a child with Down’s syndrome. Down’s syn-drome is a genetic disorder where a child typically has very low muscle tone or lack of muscle strength.

“When a child is referred to me, we first do an evaluation,” she said. “I’ll sit down with the parent and get a sense of what they want for

their child—things like sitting up, walking by himself or tolerating taking a bath.”

Gunter said she needs the parents’ input because, though it’s easy for Gunter to develop goals for the child, she’s a firm believer that both her patients and their parents should participate.

“Parents are the child’s first teacher and they know their child better than anyone, she added. “Every family has a different cultural perspec-tive and some skills may be more important to them than others.”

The amount of work Gunter does depends on the child. Early inter-vention is very important because of brain development.

“I think the most incredible thing is to see how excited a child is to be able to function independently without help,” she said. “I once had a parent call in tears because her little boy walked for the first time and he was almost three years old.”

Another “little one” she worked with suffered from global motor delay and was behind until he was three.

“Now he is seven and last winter I went skiing with him and his father and it was so exciting to watch and to see where he’s come from,” Gunter said. “Another girl I worked with who was born premature is now ice skating after working so hard to develop her motor skills. The job couldn’t be more rewarding.”

For more information, email Gunter at aspirept@earthlink.net.

ABOVE: Gunter, a longtime Hailey resident, also enjoys keeping active herself.Courtesy photo

BELOW: Gloria Gunter, right, owner of Aspire Physical Therapy in Hai-ley, helps children who suffer from developmental delays get active and stay on the move. Courtesy photo

The WildflowerLisa Patterson

The Wildflower clothing boutique, located on Main Street in Hailey, opened in October 2012. Owner Lisa Patterson has lived in the Wood

River Valley off and on for 15 years, and store man-ager Kay Mara off and on for the past 20 years.

Patterson was a local jewelry artist and business owner in the Yellow Brick Road and was former own-er/manager of The Body Buff for 10 years. With her growing love of fashion, she opened The Wildf lower. In her spare time, Patterson enjoys spending time with her three children and husband, camping with family and friends, and participating in CrossFit at Boulder Mountain CrossFit. Mara loves gardening, cycling and is a jewelry artist, as well.

Today, Patterson and Mara enjoy a thriving wom-en’s clothing boutique that caters to locals and tour-ists who desire today’s trends and classic looks at affordable prices.

When customers walk into The Wildf lower, they can expect great service. Whether they’re 15 or 80, Pat-terson and Mara strive to help all The Wildf lower’s customers not only look their best, but feel good about themselves inside and out. To The Wildf lower, fashion is more than a look; it’s feeling good about oneself!

Lisa Patterson of The Wildflower has engendered community good will by donat-ing goods and services to causes like St. Thomas Playhouse and The Advocates. Photo by Karen Bossick

Today, Patterson

and Mara enjoy a

thriving women’s

clothing boutique

that caters to lo-

cals and tourists

who desire today’s

trends and classic

looks at affordable

prices.

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