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www.microsoftgovready.com
The Way to Gov 2.0 An Enterprise Approach to Web 2.0 in Government
A Microsoft U.S. Public Sector White Paper, March 2009 Contributors: Dean Halstead, Senior Federal Collaboration Architect; Nina Somerville, State and Local Government Specialist; Bob Straker, Senior Federal Collaboration Architect; and Cliff Ward, Senior Federal Collaboration Architect
www.microsoftgovready.com Page 1 of 21
Table of Contents
Executive Summary ............................................................................ 3
Web 2.0, Gov 2.0, and the Voice of the People ......................................... 4
Streamlining the Government of and for the People .................................. 9
Is Web 2.0 the Way? .......................................................................... 13
Microsoft and Gov 2.0 ......................................................................... 14
Gov 2.0 Technology from Microsoft ....................................................... 15
Learn More ........................................................................................ 17
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The information contained in this document represents the current view of Microsoft Corporation on the issues discussed as of the date of publication. Because Microsoft must respond to changing
market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and
Microsoft cannot guarantee the accuracy of any information presented after the date of publication.
This White Paper is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS DOCUMENT.
Complying with all applicable copyright laws is the responsibility of the user. Without limiting the
rights under copyright, no part of this document may be reproduced, stored in or introduced into a
retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise), or for any purpose, without the express written permission of Microsoft
Corporation.
Microsoft may have patents, patent applications, trademarks, copyrights, or other intellectual property
rights covering subject matter in this document. Except as expressly provided in any written license agreement from Microsoft, the furnishing of this document does not give you any license to these
patents, trademarks, copyrights, or other intellectual property.
© 2009 Microsoft Corporation. All rights reserved.
Microsoft, Active Directory, Internet Explorer, Office PerformancePoint Server 2007, Office Outlook, Office SharePoint Server 2007, Microsoft Dynamics, MSN, Popfly, Virtual Earth, Visual Studio,
Windows, Windows Live, Windows Mobile, and Windows Vista are trademarks of the Microsoft group of
companies.
The names of actual companies and products mentioned herein may be the trademarks of their
respective owners.
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Executive Summary Change comes with every new administration, but today’s
government is particularly under pressure from both the top down
and the bottom up to become more efficient, transparent, and open.
With calls for increasing levels of accountability, participation, and
collaboration, government leaders recognize how new applications of
technology—and Web 2.0 in particular—can help bring about the
desired changes collectively referred to as Gov 2.0.
People around the world already use Web 2.0 applications to share
information, build virtual communities, and connect across
geopolitical, sociological, and demographic boundaries. The next
generation of government—Gov 2.0—has a unique opportunity to
embrace these engaging technologies, which are already proving
their business value in the private sector as well as their social value
to individuals. However, to make Web 2.0 practical for government,
enterprise strategies are required—that is, an information
technology (IT) platform that provides appropriate security,
scalability, and interoperability.
This paper offers our thoughts on Gov 2.0. By coupling the power of
Web 2.0 to give voice to the people at a grassroots level with an
enterprise approach, the road to Gov 2.0 becomes more clear.
“Executive departments and
agencies should harness new
technologies to put
information about their
operations and decisions
online and readily available to
the public.”
President Barack Obama
Memorandum for the Heads
of Executive Departments
and Agencies
January 21, 2009
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Web 2.0, Gov 2.0, and the Voice of the People The opportunity to enhance and accelerate the exchange
of information between government and citizens is
unprecedented and increases daily. The result of
embracing those opportunities is Gov 2.0: the promise
technology holds for making government more efficient,
transparent, and responsive to citizens.
Web 2.0 has created a new level of democracy in venues formerly
dominated by specialists. The style of democracy brought about by
Web 2.0 wikis, blogs, tweets, and the like implies an easy and fast
method of participation, cooperation, and interaction among
people—regardless of where they are located. This democracy
broadly accepts input and quickly provides output. In fact, it sounds a
lot like the goals of open and transparent government, in which
participation and collaboration bring better solutions to complex
issues. The people have already voted resoundingly in favor of
Web 2.0.
The phenomenon of Web 2.0 is not about technology as much as it is
about real-time communication and connection, both private and
public, wherever you are. Lawmakers tweeting from the Senate floor
and from Congressi deliver real-time updates to concerned citizens.
Space aficionados tell NASA where they want the Hubble Space
Telescope aimed.ii Media organizations use government traffic data
to power real-time traffic maps on the morning news.
A strategic approach to Gov 2.0 brings the best qualities of Web 2.0—
efficient, open exchange of information—to government.
The Nation of Web 2.0
When it comes to the U.S.
government, the question might be
who doesn’t have a blog these days.
Government blogs include:
U.S. Department of Defense
(http://dodlive.blogspot.com)
Transportation Security
Administration
(http://www.tsa.gov/blog)
U.S. Secretary of Transportation
(http://fastlane.dot.gov/)
Library of Congress
(http://www.loc.gov/blog/)
U.S. Environmental Protection
Agency (http://blog.epa.gov)
City of Santa Rosa, California
(http://ci.santa-rosa.ca.us)
Member blogs on
http://www.schoolnet.com
…just to name a few.
“[O]ur citizens at large… by
the weight of public opinion,
influence and strengthen the
public measures.”
President Thomas Jefferson
Inaugural Address
March 4, 1805
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Applying Web 2.0 to Gov 2.0
Gov 2.0 can reap the benefits of Web 2.0–style
interactions to improve service levels and organizational
productivity across the board. However, to be practical,
Gov 2.0 needs to incorporate an enterprise IT strategy that
Web 2.0 alone does not address.
The best Web 2.0 applications have become popular because they
encourage interaction among passionate participants:
Social networks encourage people to form ad hoc networks
around shared interests.
Wikis allow answers to difficult issues to arise organically from
the collaboration of enthusiastic participants.
Blogs communicate to a broad audience and elicit rapid
feedback.
Portals speed communications and aggregate useful content (or
mashups) from across networks.
With these tools and a solid enterprise foundation, Gov 2.0 can
support the information-sharing that is so crucial for openness and
transparency. The opportunity is to bring Web 2.0 into government in
a way that complements the multitude of existing systems used
across agencies. An enterprise approach supports interoperability
with existing and future investments, helps to enhance security, and
helps you interpret citizen input.
iiiivv
Popular Web 2.0 Applications
Mainstream Web 2.0 applications can be
a good place to find and connect with
your citizens. As your Gov 2.0 strategy
matures, you can aggregate content
from many of these applications into
your agency’s Web site for more
comprehensive citizen communication.
Social networking
Windows Live™, Facebook, and
MySpace for personal use
LinkedIn for professional use
GovLoop for government workers
Collaborating
Microsoft Office Live Workspace
for document sharing and
collaboration
Wikipedia for co-authoring
Ning for building social networks
Nextgov for commenting
MSN® VIdeo and YouTube for
sharing video
Hulu for streaming video
Flickr for photography
Blogging and micro-blogging
WordPress for posting blogs
Twitter for micro-blogging
Assigning meaning
Del.i.cious for tagging content
StumbleUpon for content ratings
Digg, Reddit, and Newsvine for
social news
Web 2.0: The New Press
Before talking to reporters, Missouri Governor Matt Blunt used
YouTubeiii
to announce that he wouldn’t run for re-election. The State of
New Hampshireiv and King County, Washington,
v turned to Twitter and
blogs to deliver emergency weather, bus, and power updates during
winter weather events. Web 2.0 helps government meet the press on its
own terms and reach constituents in new ways.
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Giving Power to the People
With Gov 2.0, government for the people means new ways
to deliver services more efficiently and to invite the
informed participation of people. Freedom of speech
becomes a constructive dialogue and collaboration in real
time, regardless of location, among people both inside and
outside of government.
All levels of government can make use of social tools in ways that
bring value to citizens and can ultimately save time and taxpayer
dollars. In fact, many government agencies are already doing so. For
example, the city of Washington, D.C., made their data feeds
available to programmers, inviting them to mash up useful
applications for the Apps for Democracyvi innovation contest. The
results: carpool finders, tools for bike riders, and more. Residents of
Rhode Island can find the best way to talk with local, state, and
federal officials with help from the online Government Owner's
Manual.vii
Even existing Web sites can get social by incorporating feedback
tools, such as bookmarking, search, and comments. From there, it's a
small step to add more collaborative features for even greater
information-sharing. And that's how Gov 2.0 evolves.
Your agency can apply Gov 2.0 to give power to the people by
strategically using technology to deliver better citizen services faster
and to welcome public participation.
Trying Web 2.0
If you haven’t had the opportunity to
sample Web 2.0, you can easily hop
aboard—at little to no cost—and
start connecting with your peers,
partners, and citizens. Experiencing it
for yourself can bring fresh insights
into deeper applications for your
organization. Before you start, review
your agency’s policies about online
communications and contributions.
Some ways to sample available Web
2.0 offerings include:
Create a Windows Live space
and invite friends to your
network.
Create a Facebook page or
LinkedIn profile and join
relevant groups.
Join a community, such as
GovLoop.
Create a Twitter handle and
follow friends or acquaintances.
Start an agency-focused
community for peers, partners,
or citizens on your existing
agency platform.
“Can authority be more amiable
and respectable… than when it
springs fresh from the hearts
and judgments of an honest
and enlightened people?”
President John Adams
Inaugural Address
March 4, 1797
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Delivering Better Citizen Services
Gov 2.0 delivers reliable and efficient service to citizens
accustomed to getting instant answers from search
engines and Web sites and who now expect similar
response times and information access from government. viii ix
x xi
xii xiii Becoming more responsive to people can be as simple as making
forms and information available on an existing Web site, accepting
online payments, or linking to other Internet resources. Or it can take
the shape of a collaborative platform, such as the one used by state
and federal agents to map and control the 2007 California wildfires.xiv
What’s important is delivering timely information to citizens and
supporting expanded access to critical services as needs change.
An enterprise approach to Gov 2.0 allows you to extend citizen
services in a cost-effective manner by:
Providing productivity tools for government employees so they
can deepen their focus on delivering good service.
Making use of existing investments.
Supporting rapid incremental expansion of services as needs
change.
With an extensible platform, government agencies can easily build
and deploy citizen services based on existing, familiar standards,
tools, and readily available technologies. For example, with the right
type of information system for support, an existing Web site or portal
can be enhanced to include location-based services, a self-help
community bulletin board, personalized pages for citizens, advanced
search capabilities, interactive forms, and more.
Responsive Government
Today’s platform-based Web tools give
citizens greater access to information and help
them collaborate with government for better
service. Some success stories include:
The U.S. Environmental Protection Agencyviii
offered location-based services on its Web site
for years, but the static maps quickly became
out of date, and response time for users was
slow. Adding a Microsoft mapping and search
platform, including Microsoft Virtual Earth™,ix
eased Web access and delivered the needed
customer service faster.
The City of Camden, New Jerseyx used
Microsoft Citizen Service Platformxi
to
streamline operations, improve efficiency, and
ramp up citizen services with a real-time
system for managing citizen service requests
and a digital dashboard to keep track of key
performance indicators.
The Ireland Department of Social and Family
Affairsxii
won an eGovernment award for the
accessible redesign of their Web site using
Microsoft Office SharePoint® Server 2007.xiii
The site features an accessibility control that
lets visitors change font size and display
contrast and a language control that switches
the content between English and Gaelic.
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Welcoming Participation
A scalable platform for Gov 2.0 supports a constructive
dialog between government and citizens online and
permits public comment through social collaboration in
open public networks. xv xvi
xvii
xviii
xix
The voice of democracy is heard in many ways today. Citizens interact
with government through blogs, social networks, e-mail, text
messages, and streaming media. And they don’t just interact online.
People have more ways than ever to participate in government, and
governments have the opportunity to make use of a rich resource—
people—for problem-solving.
A platform for Gov 2.0 must make it easy for people and government
to communicate and collaborate in a variety of ways. The ideal
platform:
Lets people share and reuse information easily over the Web,
including video and audio.
Provides quick and easy access to critical data and information.
Integrates communications, including e-mail and voice mail,
along with blogs, texts, and wikis.
Although it’s never been easier to gain public comment through
social collaboration in open public networks, the input can be
overwhelming. It’s crucial that Gov 2.0 help government listen
smarter by quantifying input to reveal trends and to provide valuable
business intelligence. For example, an agency could deploy a business
intelligence portal and then use it to display Web polls to collect
votes on hot topics, add tags to make it easy for people to find
relevant data, or mash up the results of data mining to cull meaning
from what might otherwise seem like too much information..
Power to the Parents
Miami-Dade County Public Schools
enhanced parents’ ability to participate
in the education of their children with a
Web-based portal.xviii
Based on a
Microsoft platform,xix
the Web portal
provides a single point of access to
district technology resources for
students, parents, teachers, and
administrators and has improved
collaboration among these groups.
Citizen Collaboration
Government at all levels is welcoming
Web input from citizens, who can
comment on blogs, send e-mail
suggestions, use wikis to contribute
solutions, or report problems online.
Seattle, Washington, residents can
report potholes on the city’s Web
site.xv
Areas with high reporting
incidences can then be prioritized for
road repairs.
Interested buyers can receive RSS
feedsxvi
from the U.S. Bureau of Land
Management in Colorado about
upcoming lease sales.
The U.S. Department of Defense
helps military families with a daily
blog about the America Supports
Youxvii
program and invites people to
e-mail their questions.
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Streamlining the Government of and for the People The bridge between Gov 2.0 ideals and truly efficient,
transparent government is interoperability—open and
extensible parts co-existing to provide valuable services
while offering built-in security.
If the voice of the people can be heard across blogs and social
networking sites today, what about the voice of government? From
the local level to the national, public officials are using the Web to
streamline work, deliver better services, meet reporting obligations
faster, and, of course, share information. Yet within and across
agencies, a legacy of disparate systems and processes continues to
bring frustrating inefficiencies that Web 2.0 doesn’t altogether
address.
With interoperability built in, Gov 2.0 can address these critical
requirements:
Government needs to improve internal communications without
sacrificing security.
Government data must be shared efficiently within and across
agencies, while honoring the need for privacy.
Government performance and accountability goals must be met.
The following sections look at specific ways to use technology to
bring transparency, security, and accountability to Gov 2.0.
“This is your money. You
have a right to know
where it’s going.”
This quote, taken from the Web site
of the American Recovery and
Reinvestment Act of 2009, reminds
us that this act was designed to be
carried out with full transparency and
accountability. The Recovery.gov
Web site, an excellent example of
Web 2.0 in Gov 2.0, includes an
interactive timeline of milestones to
help the people see the steps that
government is taking, along with an
interactive map of state recovery
sites so citizens can see how the
money is being spent locally.
“With all these blessings, what
more is necessary to make us
a happy and a prosperous
people? Still one thing more,
fellow-citizens—a wise and
frugal Government.”
President Thomas Jefferson
Inaugural Address
March 4, 1801
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Toward Transparency and Cooperation
Oversight and collaboration are hampered when
information is scattered and inaccessible across
incompatible systems and sources. Gov 2.0 should offer
new levels of information and data-sharing based on
flexible standards that work with existing systems and can
evolve to meet tomorrow’s needs.
Across the public sector, existing IT systems may or may not
interoperate—perhaps by design ( though often not). But that legacy
creates inefficient workflows that don’t support the best of Web 2.0–
style tools for transparent communication. Legacy systems and
ingrained bureaucracies may also impose constraints on today’s
socially networked public servants, who can see more efficient ways
to get things done.
A platform for Gov 2.0 should support social computing and the
efficiencies it offers by:
Providing team workspaces, dashboards, or portals that make
cross-agency collaboration and information-sharing easy.
Defining workflows that clarify regulatory requirements or
conform to a chain of approval.
Reusing information stored in existing systems that manage
projects, records, accounts, and other centrally located data.
Supporting IT diversity—interoperating with other systems;
welcoming open source, commercial, and hybrid software; and
using the capacity in the cloud to scale services cost-effectively.
A platform that meets these requirements streamlines
communications, regardless of medium, platform, device, or location,
and breaks down communication silos. Empowered by a familiar set
of enterprise-ready tools, government workers can focus on process
innovation instead of struggling through red tape.xxxxixxiixxiiixxivxxv
Cooperative Government
Behind the best portals, a platform bolsters
employee information-sharing and data
exchange. Some examples include:
The U.S. Air Forcexx
used a collaborative
workspace based on Microsoft Dynamics®
CRMxxi
to share information more effectively
and to help ensure that resources are
available for the mission at hand.
The Ohio Bureau of Workers’
Compensationxxii
helped workers deliver
better services and find, use, and share
information faster by deploying Microsoft
Office SharePoint Server 2007.xxiii Now
employees can get answers quickly and
collaborate using team task lists, calendars,
and discussion boards.
The City of Tampa, Florida,xxiv helped local,
state and federal agencies coordinate
planning and security for the 2009 Super Bowl
hosted by the city. The city granted access to
their existing Office SharePointxv
Web portal
to state and federal authorities, who used the
site to distribute logical information and to
form online working groups that coordinated
plans. With a limited budget, the city was able
to make the most of its resources and cross-
agency expertise to deliver a safe experience
for visitors.
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Ensuring the Public Trust: Gov 2.0 and Security
Technology has the power to enhance and protect data
and identity. It also introduces new security issues. Gov 2.0
must permit the benefits of Web 2.0–style participation
within the framework of enterprise-wide security.
The peer-to-peer ideal espoused by Web 2.0 fails to adequately
address the security needs of larger organizations for data protection
and identity management. Information maintained by the
government is an asset to be protected, and the digital revolution
raises concerns among the people for their personal privacy.
To support Gov 2.0’s need for security, an enterprise approach
should:
Help prevent unauthorized access to services and information
and reduce the risk to personal or sensitive data.
Include security policies and business rules that can help protect
centralized resources.
Automate the management of records and content, and in doing
so, simplify governance, demonstrate compliance, and help
reduce risks.
Work across disparate systems, offering protection to less-secure
or legacy data silos.xxvixxviixxviiixxixxxx
Uniting IT Silosxxvi
The State of Missouri needed to protect
access to network resources, while making
services available to 40,000 workers spread
across a multitude of separate IT
communities. Their solution, which is based
on Microsoft Exchange Serverxxvii
and Active
Directory®, used an enterprise approach that
consolidated resources and enabled them to
merge disparate identity management and e-
mail silos into a more secure, manageable
system.
Securing Bordersxxviii
Our own national borders are another type of
access point requiring security. Washington
State was the first state to implement an RFID-
enabled driver’s license to meet new identity
requirements for residents crossing the state’s
border with Canada, with the help of Digimarc
and Microsoft Services.
Protecting E-Mailxxix
To share data without divulging sensitive
information, the U. S. Army needed a reliable
e-mail system. They used Microsoft Exchange
Server 2007,xxx which supports encryption and
security-enhanced Web access. Officers and
soldiers can send and receive highly
confidential information using a smartcard for
identification and e-mail encryption.
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Keeping Gov 2.0 Lean
An enterprise infrastructure for Gov 2.0 can help keep government lean, while allowing it to provide greater transparency and accountability.
Gov 2.0 stays lean because it unites the proliferation of applications
and services that once stood apart. Uniting even the separate
Web 2.0 capabilities on a single, interoperable platform helps
streamline government:
Employee communications improve with interoperable systems
for e-mail, voice mail, calendaring, instant messaging, and
teleconferencing.
Performance can be monitored and adjusted using automated
key performance indicators and built-in business metrics for an
accurate snapshot in time.
Information can be reused. Both internal and public-facing Web
portals can aggregate information from multiple sources, which
can consolidate information for citizen access, simplify reporting
requirements, bring visibility to multiple projects and processes,
and ease workflow.
Services can be extended from the computer to the Web and
beyond to other devices people use every day.
A lean infrastructure takes advantage of a software-plus-services
model, which combines the best of the personal computer with the
expanse of the Internet to provide robust services both on premise
and in the cloud. That way, Gov 2.0 can help extend citizen services
with lower up-front hardware investments, simplified maintenance,
and reduced deployment costs.xxxixxxiixxxiiixxxivxxxvxxxvi
Bringing Aidxxxi
The U.S. Joint Forces Command (USJFCOM)
developed a collaboration portal based on
Microsoft Office SharePoint Serverxxxii
to
provide faster and better communication
among agencies. The site,
HARMONIEWeb,xxxiii makes it possible for
workers, both within and external to the U.S.
Department of Defense, to collaborate on
solutions to assist with disaster relief efforts
throughout the world.
Eliminating the Spamxxxiv
The Kentucky Department of Education
offered greater connectivity to its employees,
while saving millions of dollars in IT costs
through a hosted e-mail service. The host,
Microsoft Online Exchange Server,xxxv filtered
out spam so that legitimate messages were no
longer delayed—and freed administrators for
higher priority tasks.
Taking Out the Trashxxxvi
The planners of Denmark’s Roskilde Festival, a
music event attracting more than 100,000
fans, implemented a mobile waste
management solution that used Windows
Mobile® phones in the field connected to a
customer platform in the office. The solution
improved communications for workers and
accelerated trash removal throughout the
entire 230-acre area, dramatically reducing
the environmental impact and the potential
fire hazard of this popular event.
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Is Web 2.0 the Way? When it comes to solving government’s problems,
someone is likely to trot out the old question, “If they can
put a man on the moon, why can’t they (fill in the blank)?”
We see an opportunity to part ways with systems that no
longer serve and to find a way to make Gov 2.0 a reality.
Frankly, not everyone is equally enthused by the opportunity of
Gov 2.0. So we’d like to respond to some common objections.
“Not all citizens have access to Web 2.0 tools.” The numbers show
us that the people who want to use Web 2.0 will do so, and more
people are gaining access. Phones are many people’s first interface
with Web 2.0. Within a few years, smartphones will make up 50
percent of the cell phone market.
“Big infrastructure costs are involved.” Instead, Gov 2.0 solutions
must encompass open platforms and software-plus-services to
integrate with and make the most of the software you already license
and use, popular social applications, RSS data feeds, mashups, and
more.
“Web 2.0 is too unpredictable.” As technology experts, we can’t
deny that social networking and the information that gets surfaced as
a result can be surprising, but using mashups and metrics can reveal
trends and make sense of the noise. Community ratings of
suggestions and content can actually bring some predictability to
agency efforts and public response.
“Web 2.0 is trivial.” The first step forward may seem trivial—a
Twitter text, a single blog entry. But when one person’s Twitter
remarks generate a large following or a timely blog posting elicits
hundreds of comments, a phenomenon is born. Using a platform
approach considers interoperability, security, and extensibility—
many of the arguments used to indict Web 2.0 as trivial.
Gov 2.0 and Social Culture
For government to embrace the Web
2.0–style of communication—where
every voice potentially has an equal
say—a cultural shift is needed.
Researchxxxvii
shows that, in the
workforce today, the Baby Boom
generation is least likely as a group to
use technology outside work. As a
result, the most seasoned people in
government with the greatest
institutional knowledge may be less
likely than younger workers to grasp
the cultural implications of Web 2.0
as it relates to their work roles. Gov
2.0 must engage both new and
seasoned employees to benefit from
the voice of experience and the fresh
point of view of younger personnel.
A best practice for organizations that
want to use Web 2.0 is to deploy
solutions from both the top down
(management endorsement is key)
and the bottom up (grassroots
involvement is vital).
“United, there is little we cannot
do in a host of cooperative
ventures. Divided, there is little
we can do—for we dare not
meet a powerful challenge at
odds and split asunder.”
President John Kennedy
Inaugural Address
January 20, 1961
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Microsoft and Gov 2.0 Bringing platform sensibilities to bear on useful Web 2.0
interactions makes transparency and transformation
practical for Gov 2.0.
Web 2.0 is driving an exciting level of interaction and participation
among people and government. Just as social networking has
transformed people’s use of the Web, it has altered their
expectations of government. The exponential growth of Web 2.0
among individuals shows us that making small, daily changes in
habits—blogging and tweeting for example—can reinvent the social
norm. Coupling grassroots social networking with a scalable
enterprise-wide approach makes Web 2.0 practical for Gov 2.0.
Microsoft can provide technology support for Gov 2.0 with:
Familiar, integrated products to meet your Web 2.0 needs.
Integrated solutions for information-sharing and data exchange.
Interoperability that extends existing systems and tools.
Collaborative tools for participatory and open government.
Business process solutions and integrated workflows for greater
productivity as well as data and identify protection.
Business intelligence tools to aggregate, analyze, and summarize
your unstructured content for greater transparency,
accountability, and community service.
Scalable on-premise software plus hosted services.
Interoperability with open source software. More than 80,000
open source applications run on the Microsoft Windows
operating system, including 30,000 built specifically for Windows.
In the years since Bill Gates put forth his vision of a personal
computer in every home, we’ve been in a unique position at
Microsoft to both drive and observe the sweeping changes that
technology has made in our daily lives. With government at all levels
facing huge challenges, more than ever we look to the standards and
benefits that only an enterprise platform can provide for Gov 2.0.
Gov 2.0 Checklist
Get on board. As you look at bringing
Web 2.0 into your organization, consider
which groups of citizens you need to
reach the most. Where are they likely to
hang out? Twitter, for example, isn’t the
best way to connect with senior citizens.
Step up the service. To remain cost
effective, find out whether your existing
systems can be extended to connect with
the new social tools.
Stay smart. The value of collaboration in
today’s blended workforce brings fresh
insight and new perspectives to bear on
challenging issues. Make use of available
Web 2.0 tools to collaborate and ask
questions. If you build the service, will
the people use it? Get their feedback.
Be clear. Transparency and accountability
sound like lofty goals, but they can be
approached in steps. Even small changes
in reporting with the use of Web 2.0 tools
can make a big difference.
Save time. We haven’t seen a speed limit
on the road to Gov 2.0. Web 2.0 brings
real-time efficiency and interaction so
that people can keep pace with rapid
change.
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Gov 2.0 Technology from Microsoft Government organizations often already have the tools they need to start deploying social features—in their
existing Microsoft software. In a time of change, the solution may be as close as a familiar tool used in a new
way.
Technology Simple Definition 2007 Office System Technology Microsoft Product(s)
Blogs Journal or diary with social
collaboration (comments)
Microsoft Office SharePoint Server
2007 OR
SharePoint Online
Office SharePoint Server 2007 with
Microsoft Office Word blog post template
and/or
Business Productivity Online Standard Suite
Office Word 2007 (blog creation)
Wikis Collaborative authoring and
editing
Office SharePoint Server 2007 OR
SharePoint Online
Office SharePoint Server 2007 and/or
Business Productivity Online Standard Suite
Video and
Multimedia Sharing
Videos, images, and audio
libraries (YouTube, Soapbox)
Office SharePoint Server 2007 with
Interactive Media Manager OR
SharePoint Online
FAST audio and video search
Interactive Media Manager for SharePoint
Server OR
Podcast Kit for Office SharePoint Server
2007 (download)
FAST ESP Search for Office SharePoint
Server 2007
Photo-Sharing Photo libraries Office SharePoint Server 2007 OR
SharePoint Online
Office SharePoint Server 2007
Photosynth™
Podcasting Multimedia content syndicated
for use on MP3 players and
computers
Office SharePoint Server 2007 OR
SharePoint Online
Podcast Kit for Office SharePoint Server
2007 (download)
Virtual Worlds Simulation of environments
(Second Life)
N/A Microsoft Simulation solution
Social Networking
Sites
Connecting people globally Office SharePoint Server 2007 OR
SharePoint Online
Office SharePoint Server 2007 People,
Expertise, and Communities
www.microsoftgovready.com Page 16 of 21
Technology Simple Definition 2007 Office System Technology Microsoft Product(s)
Syndicated Web
Feeds (RSS)
Automated notifications of
frequently updated content
(RSS)
Office SharePoint Server 2007 OR
SharePoint Online
Office SharePoint Server 2007 (search and
all lists)
Clients: Office Outlook®, Internet
Explorer®, and Windows Vista®
Mashups Combine content from
multiple sources for an
integrated experience
None Built-in SharePoint Server web parts for
data visualization data from the Business
Data Catalog
Popfly™, Silverlight, Web Sandbox,
Virtual Earth, Visual Studio
Widgets, Gadgets,
and Pipes
Small applications and code in
Web pages or for desktop use
Office SharePoint Server 2007 SharePoint Server Web Parts, Windows
Live Gadgets
Social Bookmark
and News (Sharing,
Tagging) sites
Ways of sharing content with
others
Office SharePoint Server 2007 SharePoint Server with community kit
(download)
Micro-Blogging,
Presence Networks
Form of blogging which allows
brief (instant message–sized)
text updates
Office Communications Server Office Communications Server R2,
persistent chat, and chat gateways
Gov 2.0 Data
Mining and
Aggregation
Making sense of all the data to
allow responsiveness, trend
analysis, and the ability to
deliver targeted information to
users
FAST ESP Search for Office SharePoint
Server 2007
Microsoft Office PerformancePoint™
Server 2007 and SharePoint Enterprise
FAST ESP Search for Office SharePoint
Server 2007, Office PerformancePoint
Server 2007, Social Streams, and Entity
Extraction
We also encourage you to take part in the community of people using Office SharePoint Server 2007 to
create blogs, wikis, and more. CodePlex includes best practices, templates, and other tools for adding Web
2.0–style interaction to Office SharePoint Server 2007.
www.microsoftgovready.com Page 17 of 21
Learn More Much of the technology and resources needed on the road to Gov 2.0 may already exist in your data centers
and on your computers. Microsoft can show you how other government agencies have embraced Gov 2.0 by
leveraging existing IT tools and integrating new technologies. To learn more, contact [email protected]
or take a look at some of the Microsoft Gov 2.0 solutions listed below.
What Microsoft Is Doing Description
For government More Microsoft support for and examples of Gov.20 can be found at
www.microsoftgovready.com. For example, government agencies can build and deploy
citizen service solutions based on standard Microsoft products with templates using the
the Microsoft Citizen Service Platform.
For collaboration Many agencies already use Microsoft Office system products for communication and
collaboration, including Office SharePoint Server 2007 and Office Communications
Server, in addition to Microsoft Exchange Server for messaging.
About open source Open source software is part of many data centers today, and Microsoft provides many
resources for open source developers. Even non-programmers can create a community
Web site and get open source templates, tools, and best practices from the Community
Kit for SharePoint created by the Community.
For interoperability Achieving Gov 2.0 depends on continued interoperability and the coexistence of varied
technologies, software development models, standards, technology approaches, and
community-driven innovation. No one vendor or software approach will lead to success.
About infrastructure IT departments are challenged more than ever to meet competing resource demands in
new ways. Virtualization can help agencies control costs, improve manageability, drive
agility, and improve availability. Data center sustainability is another approach to
lowering costs and reducing environmental impact.
For education Microsoft Elevate America is an education initiative providing up to 2 million workers
with immediate access to no-cost and low-cost tools, technology training, and
certification exams they need to meet the demands of employers and jobs in today’s
changing economy.
In the cloud As the worlds of the desktop, enterprise, online services, and hand-held devices
converge, no technology vendor is better positioned than Microsoft to deliver on the
vision of software-plus-services.
www.microsoftgovready.com Page 18 of 21
Links to Popular Web 2.0 Applications (pages 5-6)
Social networking
Windows Live: http://home.live.com/
Facebook: http://www.facebook.com/
MySpace: http://www.myspace.com/
LinkedIn: http://www.linkedin.com/
GovLoop: http://www.govloop.com/
Collaborating
Microsoft Office Live Workspace:
http://workspace.officelive.com/
Wikipedia: http://www.wikipedia.org/
Ning: http://www.ning.com/
Nextgov: http://www.nextgov.com/
MSN® VIdeo:
http://video.msn.com/video.aspx?mkt=en-us
YouTube: http://www.youtube.com/
Hulu: http://www.hulu.com/
Flickr: http://www.flickr.com/
Blogging and micro-blogging
WordPress: http://wordpress.org/
Twitter: http://www.twitter.com/
Assigning meaning
Del.i.cious: http://delicious.com/
StumbleUpon: http://www.stumbleupon.com/
Digg: http://digg.com/
Reddit: http://www.reddit.com/
Newsvine: http://www.newsvine.com/
www.microsoftgovready.com Page 19 of 21
End Notes
i Tweet Congress. http://tweetcongress.org/
ii “Hubble’s Next Discovery: You Decide.”
http://www.nasa.gov/mission_pages/hubble/main/next_discovery_contest.html
iii “Address to Missourians from Gov. Matt Blunt.” YouTube. http://www.youtube.com/watch?v=9R4vqDzzLXc
iv Walsh, Andrew. “Tweeting the Storm.” New Hampshire Public Radio. December 15, 2008.
http://www.nhpr.org/node/19731
v “Constantine on Metro Transit’s proposed communications and service improvements during major storms.”
Metropolitan King County Council. http://www.kingcounty.gov/council/news/2009/March/DC_metrostorm.aspx
vi “Apps for Democracy.” http://www.appsfordemocracy.org/
vii “The Rhode Island Government Owner's Manual 2007-2008.” State of Rhode Island, Office of the Secretary of State.
http://www.sec.state.ri.us/pubinfo/rigom0708/rigom07.html
viii “Environmental Protection Agency Improves Data Visualization with Mapping Technology.” Microsoft case study.
January 25, 2008. http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=4000001265
ix Microsoft Virtual Earth for government.
http://www.microsoft.com/industry/government/products/virtual_earth/default.mspx?WT.mc_id=gov20_wpaper_ve
x “City of Camden, New Jersey, Embraces Information Management Solution to Improve Operational Efficiencies.”
Microsoft case study. November 1, 2007.
http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=4000000941
xi Microsoft Citizen Service Platform. http://www.microsoft.com/industry/government/solutions/csp/default.aspx
xii “Department of Social and Family Affairs wins eGovernment Award for accessible website.” Microsoft SharePoint
Team Blog. February 24, 2009. http://blogs.msdn.com/sharepoint/archive/2009/02/24/department-of-social-and-
family-affairs-wins-egovernment-award-for-accessible-website.aspx
xiii Microsoft SharePoint Products and Technologies.
http://www.microsoft.com/industry/government/products/server/sharepoint.mspx
xiv “Virtual Earth for Government Put Agency Information on the Map—Literally.” Virtual Earth for government.
http://www.microsoft.com/industry/government/solutions/virtual_earth/Casestudy.mspx
www.microsoftgovready.com Page 20 of 21
xv
“Street Maintenance Request Form.” Seattle Department of Transportation.
http://www.seattle.gov/Transportation/potholereport.htm
xvi “Colorado Oil and Gas Leasing.” U.S. Department of the Interior Bureau of Land Management.
http://www.blm.gov/co/st/en/BLM_Programs/oilandgas/leasing.html
xvii “America Supports You.” U.S. Department of Defense Community Relations.
http://www.americasupportsyou.mil/AmericaSupportsYou/index.aspx
xviii “Welcome to Dadeschools.net.” Miami Dade County Public Schools. http://www.dadeschools.net/
xix “Miami-Dade County School District Improves Education by Linking Teachers, Students, Parents Online.” Microsoft
case study. June 26, 2007. http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=4000000203
xx “US AirForce (RFF) Uses CRM to Support Troops.” Microsoft case study. November 19, 2008.
http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=4000003059
xxi Microsoft Dynamics CRM 4.0.
http://www.microsoft.com/industry/government/products/dynamics_crm_4_0/default.mspx
xxii “Ohio Agency Gains Foundation for Information Management with Collaboration Solution.” Microsoft case study.
February 2, 2009. http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=4000003588
xxiii Microsoft SharePoint Products and Technologies.
http://www.microsoft.com/industry/government/products/server/sharepoint.mspx
xxiv “Portal Key to Tampa's Super Bowl Preparations.” Nextgov. January 30, 2009.
http://www.nextgov.com/nextgov/ng_20090130_4329.php?zone=ngtoday
xxv Microsoft SharePoint Products and Technologies.
http://www.microsoft.com/industry/government/products/server/sharepoint.mspx
xxvi “Active Directory Project Was a Key to Missouri Consolidation.” Government Technology. February 24, 2009.
http://www.govtech.com/gt/articles/622184
xxvii Microsoft Exchange Server 2007.
http://www.microsoft.com/industry/government/products/server/exchange.mspx
xxviii “Washington State First to Provide a U.S. Western Hemisphere Travel Initiative (WHTI)–Compliant Enhanced Driver
License.” Microsoft case study. March 27, 2008.
http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=4000001698
www.microsoftgovready.com Page 21 of 21
xxix
“U.S. Army Increases Data Protection, Boosts Productivity with Messaging Solution.” Microsoft case study.
October 6, 2007. http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=4000000807
xxx Microsoft Exchange Server 2007. http://www.microsoft.com/industry/government/products/server/exchange.mspx
xxxi “A Collaboration Portal for U.S. Joint Forces Command that Supports Humanitarian Assistance and Disaster Relief.”
MicroLink. http://www.microlinkllc.com/Pages/CaseStudies-HarmonieWeb.aspx
xxxii Microsoft Office SharePoint Server.
http://www.microsoft.com/industry/government/products/server/sharepoint.mspx
xxxiii HARMONIEWeb. http://www.harmonieweb.org/
xxxiv “Educational System Cuts Spam, Millions in Costs, with Hosted E-mail Filtering Solution.” Microsoft case study.
April 2, 2008. http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=4000001752
xxxv “E-mail & Shared Calendars, Contacts: Microsoft Exchange Online.” http://www.microsoft.com/online/exchange-
online.mspx
xxxvi “Microsoft Dynamics Mobile case study at Roskilde Festival: Watch the video!” Microsoft Dynamics Mobile Team
blog. November 21, 2008. http://blogs.msdn.com/dynamicsmobile/archive/2008/11/21/microsoft-dynamics-mobile-
case-study-at-roskilde-festival-watch-the-video.aspx
xxxvii Salkowitz, Rob. Generation Blend: Managing Across the Technology Age Gap (Microsoft Executive Leadership
Series). Hoboken, N.J.: John Wiley & Sons, 2008.