The Voice of Downtown Los Angeles

2020 MEDIA PLANNER

READERSHIP / CIRCULATION / READER PROFILE

Source: Downtown Los Angeles Demographic Study prepared for the Downtown Center Business Improvement District and Los Angeles Downtown News

READERSHIP / CIRCULATION / DISTRIBUTION (Newspaper & Website)

Weekly circulation ......................................................30,000 audited

Weekly readership ...................................................................100,000

Distribution points ........................................................... 700 approx.

Website unique visitors monthly...............................100,000 avg.

Website page views monthly .....................................168,000 avg.

DEMOGRAPHICS (Residents, Employees & Visitors)

Downtown employees ..........................................................500,000+

Downtown residents ................................................................... 70,000

Downtown visitors ...................................................... 19 million/year

Male/female ............................................................................42% / 58%

Median age ..............................................................................................37

Married ...................................................................................................41%

Children .................................................................................................18%

Completed college or higher ........................................................74%

Median household income .....................................................$98,700

Live in downtown ..............................................................................43%

Own a home ........................................................................................46%

Rent .........................................................................................................51%

Have a pet .............................................................................................48%

ETHNICITY

Caucasian (non-Hispanic) ...............................................................46%

Hispanic/Latino...................................................................................22%

Asian/Asian American ......................................................................13%

African/African American ................................................................. 7%

Other .......................................................................................................12%

EMPLOYMENT LOCATION

Employed in downtown..................................................................68%

ACTIVITIES (In Downtown L.A.)Food & BeveragesDine at high-end restaurants ........................................................88%

Dine at casual sit-down restaurants ...........................................98%

Dine at fast food restaurants .........................................................72%

Coffee/specialty beverage .............................................................92%

ShoppingLike to shop close to work ............................................................79%

Shop at clothing/apparel stores ..................................................83%

Shop at health and beauty stores ...............................................64%

Shop for pet supplies/services .....................................................33%

Shop for luxury goods .....................................................................42%

Shop at farmers markets .................................................................82%

Shop at supermarkets ......................................................................77%

Shop at specialty independent food stores ............................83%

Use professional wellness services .............................................50%

Buy home furnishings ......................................................................49%

EntertainmentVisited bar/nightclub ........................................................................79%

Attended free concerts ....................................................................68%

Attended live music, theater, opera or dance ........................65%

Attended street festivals .................................................................72%

Attended art museum or gallery .................................................76%

Attended sporting events ..............................................................66%

Attended consumer show or expo/trade show ......... 57%/44%

Attended movies ...............................................................................64%

Attended events in outdoor spaces ...........................................76%

ADVERTISING PRODUCTS

Digital & Email AdvertisingOur website receives over 100,000 unique visitors and over 168,000 page views each month. Our website and social media pages are updated daily and filled with news and information on everything that is happening in Downtown.

Ask your advertising representative for more information on any of our products.

Weekly Newspaper AdvertisingCirculation: 30,000 per weekOur award-winning weekly newspaper focuses on everything that is happening in Downtown, including news, opinion, politics, arts, entertainment, real estate and much more.

Special Section AdvertisingThe Los Angeles Downtown News publishes a wide array of special sections and quarterlies throughout the year on topics like health, education, nightlife and residential living.

Magazine AdvertisingThe Los Angeles Downtown News produces two magazines each year: The Los Angeles Downtown Guide (60,000 circ.) and the Restaurant Guide (45,000 circ.). Both magazines are available at distribution locations throughout the year and online 24/7.

February 22, 2016

DOWNTOWNNEWS.COM

Downtown News 21

A SPECIAL ADVERTISING SUPPLEMENT

phot

o by G

ary L

eona

rd

DOWNTOWN RESIDENTIAL

DOWNTOWN RESIDENTIAL

TENTEN Wilshire is the ideal place for entrepreneurs and

business-minded individuals to live, work and play.

Perfect for start-ups and entrepreneurs in industries

including tech, entertainment, fashion, law, finance, consult-

ing, real estate and advertising, TENTEN Wilshire provides the

perfect blend of amenities and necessities to fulfill the 24/7

needs of an entrepreneur.

You have heard the phrase “Live, Work and Play” countless

times, but nowhere else have all three been combined into a

comprehensive, single lifestyle solution. TENTEN Wilshire’s com-

munity goal is to offer a space for entrepreneurs, small business-

es and young professionals to grow, network and expand across

Downtown.

Helping to fuel a rebirth of the area, TENTEN Wilshire houses

227 fully furnished live/work units, and more than 243,000 square

feet of space for businesses to rent and expand into as their com-

panies grow. The building is designed to eliminate many of the

major barriers to budding entrepreneurs including distribution of

capital between living space and office space. By providing a flex-

ible, turn-key environment with equally flexible lease terms, TENT-

EN Wilshire has been able to sustain a 90% or higher occupancy

rate every year since opening.

Additionally, due to exceptional zoning regulations, TENTEN

Wilshire provides qualified individuals and all companies locat-

ed on the premises special tax benefits including: live/work tax

deductions, hiring credits, sales and work opportunity tax cred-

its, utility cost savings, and expense and interest deductions.

TENTEN Wilshire, through its green standards, a coming major

expansion and keen focus on inspiring, promoting and help-

ing entrepreneurialism, hopes to be the catalyst for 16,000-plus

long-term jobs for Los Angeles.

Located within walking distance of the center of Downtown,

TENTEN Wilshire is an ideal place for meeting people and net-

working, providing guests and residents an unparalleled pro-

fessional and social environment. TENTEN Wilshire, together

with its sister communities of Plug and Play Technology Center

and Hollywood Production Center, are home to more than 600

technology and entertainment entrepreneurs, startups and

companies. TENTEN Wilshire is dedicated to fostering commu-

nity growth amongst its residents through constant contact

and the sharing of resources.

With key multi-industry relationships including access to

more than 150 venture capital firms, and additional relation-

ships with major corporations, entrepreneurs and startups at

TENTEN Wilshire are provided a direct bridge to numerous re-

sources including:

■ Operations (Legal, Accounting, PR, Banking, etc.)

■ Technology (Microsoft BizSpark, Sun Startup Essentials, etc.)

■ Entertainment (CBS, 20th Century Fox, BET, BBC, Merv Griffin

Entertainment, etc.)

■ Business Development (M&A, Investing, Licensing)

■ Corporate Partnership Opportunities (Google, Cisco, Best Buy,

Yahoo!, Ebay, etc.)

At 1010 Wilshire Blvd. For more information call (213) 785-5100

or visit 1010wilshire.com.

Everything You Need Under One Roof

TENTEN Wilshire Helps Small Businesses Thrive in Downtown Los Angeles

FROM OUR ADVERTISERS

phot

o by G

ary L

eona

rd

Technology (Microsoft BizSpark, Sun Startup Essentials, etc.)

Entertainment (CBS, 20th Century Fox, BET, BBC, Merv Griffin

Business Development (M&A, Investing, Licensing)

Corporate Partnership Opportunities (Google, Cisco, Best Buy,

At 1010 Wilshire Blvd. For more information call (213) 785-5100

L.A. DOWNTOWN NEWS DISTRIBUTION MAP

OUR STORY: For 48 years, the Los Angeles Downtown News, “The Voice of Downtown Los Angeles,” has covered the Downtown Los Angeles market from arts and entertainment to business, politics and more.

PRINT REACH: The Los Angeles Downtown News has the largest circulation and reach of any media in Downtown Los Angeles with a total audited weekly circulation of 30,000 copies. The Los Angeles Downtown News is available at nearly 700 distribution points in and around Downtown including residential and commercial buildings, restaurants, nightclubs, retailers and our highly visible street news racks.

DIGITAL REACH: Our website, downtownnews.com, reaches over 108,000 users with over 168,000 page views every month. Social media platforms include 90,000 Twitter followers and 25,000 friends on Facebook. Our daily news and exclusive email blasts reach nearly 15,000 people.

REGIONAL REACH: In addition to the exploding population of Downtown residents, the Los Angeles Downtown News also reaches those who work in the most concentrated employment centers in the United States. They live in 196 different zip codes including Los Angeles, Ventura, San Bernardino and Riverside counties.

INFLUENCE: The Los Angeles Downtown News is truly “The Voice of Downtown Los Angeles”; from civic and business leaders to residents, employees and visitors, everyone reads the Los Angeles Downtown News. No other media can reach and influence as many in the Downtown footprint. In a recent study by the Downtown Los Angeles Business Improvement District, the Los Angeles Downtown News and our website downtownnews.com were ranked the #1 and #2 main sources of information for learning about events and activities going on in Downtown Los Angeles.

If you are looking to reach new customers, sell tickets, or reach and influence everyone in the Downtown Los Angeles market in any way, join our family of satisfied advertisers today.

Zip Codes Within Circulation

90031

90020

90010

90037

90033

90057

9000790021

90015

90089

90014 90013

90017

90026

90079

2

134

60

110

210

710

5

10

10

101

2

134

60

110

210

710

5

10

10

101

2

134

60

110

210

710

5

10

10

101

2

134

60

110

210

710

5

10

10

101

2

134

60

110

210

710

5

10

10

101

2

134

60

110

210

710

5

10

10

101

2

134

60

110

210

710

5

10

10

101

2

134

60

110

210

710

5

10

10

101

2

134

60

110

210

710

5

10

10

101

2

134

60

110

210

710

5

10

10

101

2

134

60

110

210

710

5

10

10

101

2

134

60

110

210

710

5

10

10

101

2

134

60

110

210

710

5

10

10

101

90012

90071

9001290017900139007190015900149002690089900079002190057900339007990037900109002090031

161 S. Pasadena Ave., Suite BSouth Pasadena, CA 91030

213.481.1448