The VOICE

Growing the BrandThe VOICE3 Pillars of the VOICEBrand AwarenessMarketing research reveals a need

Brand EquityTremendous potential

Ad RevenueIncrease relationships & community presenceComprehensive PlanAll 3 pillars addressed

Community involvement & dedication key

Diverse, multi-faceted planInnovative signage & promotion techniquesConversation-inspiring promotional itemsMemorable presence at local events

Brand AwarenessEssentially Getting your name out there

Building rapport with consumers

Does not generate subscriptionsInherently vital nonetheless Consumers cant purchase what they dont know

EventsKolor for Kids

Childrens Festival

Cranberry Blossom Festival

Lunch by the River

MSTC Golf Outing

Key for each: Get the VOICE/Blue People in consumers perception.MediaPromotional booksHockeyFootballFigure Skating

Car decal

Blue outfits

Blue people standalone

ItemsTattoos

Stickers

T-Shirts

Objective: Get name and logo in homes

Brand EquityValue a consumer sees in productVOICE has value- whereas awareness is the problem

Brand equity increases consumer desireIncreases brand loyalty also

Event participation builds equityAlso improves status and trust

EventsGrand Avenue Affair Opportunity to solicit subscriptions

The VOICE Chili Cook-offExcellent brand growth opportunity

Rekindle the SpiritWell-attendedActive participation should grow equity

Key for Each: Connect with potential consumers, keep increasing area trust.ItemsThe VOICE refrigerator calendarsCould be included with new subscriptionsWho cant use a magnetic calendar?

Ad RevenueMake connections in local business communityPersonal relationships with local businesspeople

Will increase awareness and ads

Media kit to distributeFlash drives make sense

EventsMardi Gras

Working Womens Luncheon

Business after Hours

Grand Avenue Affair

Golf Outing

Key for Each: Forge & enhance relationships in the business community, distribute media kit.ItemsVOICE-Embossed Flash DriveUseful for business peopleHigher-end promotional item

VoiceOfWR.comClosing ThoughtsGrowth revolves around the 3 pillars

We believe The VOICE > Daily TribuneMust level the playing field

1/3 of those surveyed use DT daily2/3 unaware of The VOICE

Your product + our plan = #Winning