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Zoe Littlepage
Why Are Visuals
Important?
A picture is
worth
1,000 Words
America Triumphs
Crazy Courage
Confident Lies
Humanitarian Crisis
A New World
(a) Creates
Name Brand
Recognition
Why is Visual Presentation Important?
(b) Persuades
Visual Learners
Why is Visual Presentation Important?
60%
30%
(c) Improves pacing
& retention
Why is Visual Presentation Important?
(d) Unites a
Polarized World
Why is Visual Story Telling Important?
A memory we all
have in common
Be Visual
Be BOLDLY Visual
Admissibility
Admissibility
- Start in pretrial
Admissibility
- Start in pretrial
- Give to other side
Admissibility
- Start in pretrial
- Give to other side
- Be willing to adapt
/ change
Admissibility
Keep Pushing
the Envelope
- Flip Chart / Boards
- Courtroom Toys
- Powerpoint
Types of Visuals
- Flip Chart / Boards
- Courtroom Toys
- Powerpoint
Types of Visuals
We are trained to
“take notes”
1. Company did
wrong
2. Caused injury
3. Severely damaged
Mrs. Smith
The Power of Three
Key Tip
THREE stooges
THREE crosses
THREE wise men
THREE Blind Mice
THREE Musketeers
Rub a Dub Dub
THREE men in a tub
- Flip Chart / Blow-Up Boards
- Courtroom Toys
- Powerpoint
Types of Visuals
•Blow Ups
- Black & White
- Color
Blow Up Boards
Black & White Blow-Ups:
* Foam Core Boards
* Kinko’s enlargement
machines
Spray
Glue
Important
Time Line
9:15
AM
Arrive at
Hospital
10:05
AM
IV started
10:42
AM
Dr. Amler takes
blood pressure
11:26
AM
Operating Room
booked
Time Line
Time Line
Arrive at
Hospital
IV started
Dr. Amler takes
blood pressure
Operating Room
booked
Time Line
9:15
AM
Arrive at
Hospital
10:05
AM
IV started
10:42
AM
Dr. Amler takes
blood pressure
11:26
AM
Operating Room
booked
Time Line
9:15
AM
Arrive at
Hospital
10:05
AM
IV started
10:42
AM
Dr. Amler takes
blood pressure
11:26
AM
Operating Room
booked
Time Line
Establishing
Safety Rules
1
2
3
Safety
Rules
1
2
3
Safety
RulesProof
3items
of
proof
Defendant
DoctorTextbook Hospital
Protocol
Manual
1
2
3
1 Surgeon should
review records to
confirm what he is
supposed to be
cutting before
starting surgery
2
3
1 CONFIRM
before CUT
2
3
1 CONFIRM
before CUT
2
3
1 CONFIRM
before CUT
2
3
1 CONFIRM
before CUT
2
3
We are trained to
“take notes”
Knowledge of
Safety Rules
Question
Was Dr. Bruce Jones negligent?
Yes ________ No ________
A physician whose conduct falls below the standard of care is
negligent.
Doctor must POSSESS & USE knowledge, skill & care
ordinarily used by reasonably careful doctors.
Dr. Bruce Jones
Dr. Bruce Jones
Textbooks /
Medical Articles
Dr. Bruce Jones
Textbooks /
Medical Articles
Dr. Bruce JonesHospital
Protocols
Textbooks /
Medical Articles
Dr. Bruce JonesHospital
Protocols
Medical
Organization
Textbooks /
Medical Articles
Dr. Bruce JonesHospital
ProtocolsPeers /
Colleagues
Medical
Organization
Closing
Argument
Question
Was Dr. Bruce Jones negligent?
Yes ________ No ________
A physician whose conduct falls below the standard of care is
negligent.
Doctor must POSSESS & USE knowledge, skill & care
ordinarily used by reasonably careful doctors.
1 CONFIRM
before CUT
2
3
Textbooks /
Medical Articles
Dr. Bruce JonesHospital
ProtocolsPeers /
Colleagues
Medical
Organization
Textbooks /
Medical
Articles
Dr. Bruce JonesHospital
Protocols Peers /
Colleagues
Medical
OrganizationX X
XX
•Blow Ups
- Black & White
- Color
Boards
Establish where
each witness “fits”
into your case
Key Tip
118
119
LiabilityCausation
DamagesPunitives
120
What
company
did wrong
121
What
company
did wrongHow Jane Smith
was injured
122
What
company
did wrongHow Jane Smith
was injured
Severity of Jane
Smith’s injuries
123
What
company
did wrongHow Jane Smith
was injured
Severity of Jane
Smith’s injuries Recklessness of
company’s
choices
124
Severity of Jane
Smith’s injuriesDr. Nadia WebbNeuropsychologist
125
What
company
did wrongHow Jane Smith
was injured
Severity of Jane
Smith’s injuries Recklessness of
company’s
choices
Violation of Safety Rules
impact entire community
Inevitable
Injury
Violation of Safety Rules
impact entire community
Inevitable
Injury
Violation of Safety Rules
impact entire community
Your client this time
Inevitable
Injury
Violation of Safety Rules
impact entire community
Foreseeable
Inevitable
Injury
Violation of Safety Rules
impact entire community
Foreseeable
Preventable
Inevitable
Injury
Violation of Safety Rules
impact entire community
Foreseeable
Preventable
Your client this time
- Flip Chart / Boards
- Courtroom Toys
- Powerpoint
Types of Visuals
Get close to jury
Courtroom Toys
Red Flags
Negligent /
Punitive Conduct
143
1951 20121953
Crucial Time Frame
144
1951 20121953
On
Purpose
By
Accident
What
Defendant
KNEW
What
Defendant
KNEW
What
Defendant
TOLD
DID
Prior knowledge of:
- Incidents
- Accidents
- Complaints
Proof
Knew about problem(s)
(“Pattern” of bad conduct)
Ignored opportunities to
remedy
Single
Event
Pattern
Proof
Knew about problem(s)
Ignored opportunities to
remedy
Motive
=Bad Choices
$28 Million
Punitive Verdict
…The jury’s punitive award of $28 million, while
large, correlated with the enormity of the
defendant’s wrongdoing… The jury’s award
corresponds to 28 “red flags” which should
have put the defendant on notice that the product
was potentially unsafe and which the defendant
chose to ignore.
Rick Friedman
Kentucky
Coal
Miners
San Diego, CA
* Bibi Fell
Indianapolis, IN
*
Tina Bell
Courtroom Toys
3-D Models
179 Robinson Street
Model Train Hobbyists / Doll House Makers
$15.99
$8.99
$485.00
- Flip Chart / Boards
- Courtroom Toys
- Powerpoint
Types of Visuals
The power of the
blank screen
Tip
Tip
One Slide
One Point
One Visual
One sentence
Boeing’s Bleed Air Design
Boeing introduced the “bleed air design” in 1953
The design pulls the cabin air from the outside, through the engines,
and into the air system
Engine oil spills or overflows can contaminate the cabin air
Exposure to a fume event can cause short and long term health
problems
Boeing ignored numerous signals or reds flags of problems with this
design
Vanessa
Woods
Karen
Neben
Darlene
Ramirez
Faye
Oskardottir
198
1953
Bleed Air Design
204
1951 20121953
Crucial Time Frame
205
1951 20121953
Boeing’s Bleed Air Design
Boeing introduced the “bleed air design” in 1953
The design pulls the cabin air from the outside, through the engines,
and into the air system
Engine oil spills or overflows can contaminate the cabin air
Exposure to a fume event can cause short and long term health
problems
Boeing ignored numerous signals or reds flags of problems with this
design
Tip
Brand Recognize
- Your client
- Defendant
Your client
Your
client
PX 9000D – p.
12
PX 285 – p. 26
Example
Stories
Case
Related
Stories
Visual
Staging
Story Telling at Trial
Visual
Staging
Story Telling at Trial
The Visual Storyteller
What story is the
COURTROOM
telling?
Zoe Littlepage
Littlepage Booth
Zoe Littlepage
Learn more about
teenagers disfigured
by the defective drug
Risperdal, click here
Case
Related
Stories
Story Telling at Trial
Damage
Stories
Opening Up
Tone
Betrayal
Descriptive Words
v.
Stories
Painful
Scary
Hard
Sad
Breast cancer
caused by
defective drug
Chemotherapy
Radiation
Damage Stories:
Using Family
Members
Disfigurement
January 1, 2003: Lumpectomy
January 3, 2003: Positive margins
January 23, 2003: Mastectomy
Breast Cancer
removal surgeries
Mastectomy
What’s your
“power” visual?
VS.
30,000
Tribesmen
Brain Injury from
Pesticide Poisoning
Elizabeth
Gresser
Looking
From Above
Example
Stories
Story Telling at Trial
Plaintiff is
elderly
Death of a
Child
Widow
Widow
Orphan
Widow
Orphan
?
