THE ULTIMATE GUIDE TO THE

BEST OF CONSUMERTECHNOLOGY

2,600,000MONTHLY USER

HARDWAREZONE WEBSITE + FORUM

2,695,000TOTAL REACH

Source: Google AnalyticsTotal Reach reflects each title's reach across print, website, digital and EDM.

YEARS OLD(MEDIAN AGE)

34 66%ARE

PMEBs

87%ARE DECISION MAKERS ORDECISION INFLUENCERS IN

PURCHASES OF IT PRODUCTS

82%ARE WILLING TO PAY

EXTRA FOR QUALITY GOODS

$4,678MEDIAN PERSONAL

INCOME

62%HAVE HOUSEHOLD INCOME >$7,000

Source: Nielsen Consumer & Media View Study (CMV) 2019National Median Monthly Personal Income: $3,122National Median Monthly Household Income: $5,846

HARDWAREZONE.COM AND HWM have covered breaking news, enlightening events, the hottest reviews, exclusive features and detailed shootouts for the past 20 years. Both platforms offer a wide breadth of topics to inform and intrigue readers on the latest trends for a reliable endorsement of tech.

AdvertorialsBespoke solutions crafted to inform and engage both the tech-savvy in cementing their choice and the everyday consumer looking for a voice that cuts through the marketing spiel.

Sponsored ContentFrom thematic buying guides to informative features and video, these editorial collaborations bring authenticity to brand marketing in various forms relevant to the brief at hand.

CONTENT MARKETING

GEARA visual showcase of the latest tech gadgets you probably can’t buy yet even with all the money in the world.

THINKCommentaries on technology, culture and industry trends as well as the ever popular Q&A sub-section of personality profiles and interviews.

FEATUREThe big ticket story of the month

TEST / MULTI-TESTIndividual product reviews / Multi-product shootout and comparison

LEARNThe education section imparts knowledge of consumer tech terms and innovation, and provides product hints, tips and how-tos

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CAPTURE AND EDIT FOR MORE LIKESStanding out on social media can be a di cult task. There are just too many people out there with the same type of photos. To get ahead, photographer, YouTuber, and social media in uencer Jason Goh (@smashpop) thinks you need to either capture distinctive and rare scenes, or edit your images to a level that is hard to achieve using simple mobile apps.

Here are his tips on how to capture and edit photos for social media, mainly Instagram. Hopefully, they can help increase your engagement and grow your following!

Tips and images by Jason GohEdited by Marcus Wong

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All images are for illustration purposes only.

FEATURESFrom investigating big and developing trends to special previews, interviews, events coverage, tech guides, pictorial content in the form of gallery articles and even pitting products against each other in highly vaunted shootout articles, the Feature content form a key backbone of in-house produced stories covering a variety of tech verticals that are meant to capture audience interests.

REVIEWSWith detailed analysis and a deep understanding of the underlying tech, the team of specialised writers hammer out reviews like no

others in this region, making HardwareZone the undisputed authority for reviews with high credibility. From PC components, to

notebooks and networking equipment, to consumer electronics like soundbars and TVs, and even smart home appliances and cars,

HardwareZone covers a wide gamut of reviews.

LIFESTYLE SECTIONA brand new segment that covers tech lifestyle aspects with topics including smart living, automotive tech, travel and aviation tech, telco and digital payments scene and even movies, shows and culture relevant to thetech geek audience as content consumption and gaming are big entertainment options in our digital world today.

FORUMWith nearly 100 topical sections, the HardwareZone forum is the largest and most vibrant forum community in Singapore that captures a variety of discussions from tech to lifestyle-related buzz and everything else under the sun that matters to the 650,000-member strong community.

VIDEO SECTIONIn-house produced videos feature special demos, first-hand

experiences, interviews, special events coverage, product unboxing, first looks, reviews, tech hacks, tips and tricks and much more.

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January 2020

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