Subject: The TSA Newsle+er - February 2018Date: Thursday, February 15, 2018 at 12:01:52 PM Pacific Standard TimeFrom: The Search AgencyTo: Kareem Cervantes

FEBRUARY 2018

THE TSA WAY - CONSUMER JOURNEYOur strategic vision.

Understanding where a user is in the consumer decision journey is imperative to relevantly engageand build trust with your brand. TSA team members discuss the complexities of the new, dynamicconsumer journey and how content and media should be optimized for the multiple goals of youraudience.

TSA THOUGHT LEADERSHIPBest ideas and practices in the world of digital marketing.

Google Search Console Beta: What's New and What We Hope to See

In his article for the TSA Blog, Earned Media Account Manager Dirk Williams walks us through thelatest Google Search Console beta release, highlighting what's new, what we like, and what wehope to see in future updates. Below is an excerpt from the article:

In the pool of underappreciated — or, at least, poorly understood — tools, Google Search Consoletops the list. It began its current life as Google Webmaster Tools and gave technical webmastersand SEOs a window into their search presence. While Google Analytics offers rich data about usersafter they’ve decided to visit your site, GWT brought insight to the process that brought them therein the first place.

In the world of (Not Provided), this became an even more powerful tool, offering our only, or at leastmost accurate, glimpse into search query data direct from the source. Beyond keywords, however,the rebranded Google Search Console gave us valuable information about everything from mobileusability and site speed to robots.txt status and structured data. If you’re not using Search Console,you’re likely flying blind.

Overall, the latest version of this venerable tool has a lot to offer for anyone willing to dig deep. It willbe interesting to see if someone will apply some machine learning to the results and perhaps gleana stronger understanding of how and why Google thinks the way it does.

To read Dirk's full article, click HERE.

TSA NEWSWhat's new at The Search Agency?

GoodRx Co-CEO Pays The Search Agency a Visit

As part of a monthly guest speaker series, Doug Hirsch, Co-CEO of GoodRx paid the TSA team avisit to speak about his company, his entrepreneurial journey, and how GoodRx is helping peopleacross the country.

GoodRx is a mobile app and website that helps its users save money by finding them the bestpossible prescription prices at their local pharmacies. They gather prices, coupons, and savings tipsfor prescriptions at virtually every U.S. pharmacy.

The app will not only show users the GoodRx discount coupon prices, but will also let them knowwhen a pharmacy has a lower cash or membership program price, or if there are any availablemanufacturer offers.

For more information on the app, and to learn more about the company, its mission, and Doughimself, click here.

Get to Know TSA Los Angeles!Put a face to a name and get familiarized with the full TSA LA team. Our office is always growing so keep intouch with us through our LA office page and get to know all the faces that make up our team, new and old!

Click here to check out the page.

TSA TUTORIAL

Learn from the best in the game!

At the center of our messaging is a conscious decision to communicate in a specific way. TSA'sSenior Paid Search Manager Deniz Boysan walks us through the importance of unique messaging forunique people using dynamic ads.

TSA PROFILEWho's Who at The Search Agency?

TIFFANY VANCE Senior Specialist of Display & Paid Social

Tiffany Vance is the Senior Specialist for Display & Social at The Search Agency which she

joined in 2016. She helps lead the Display & Social team's efforts in leveraging inventory to

create holistic digital marketing plans for TSA's clients.

Q: What is new in paid social? Are there any new trends that you have noticed or servicesthat businesses should be trying out?

A: New ad formats are constantly being developed and we are utilizing our partnership with thedifferent social platforms to opt into ad betas before they are released into the market. With most ofour clients being high direct response businesses, we are utilizing more optimized lead based ads –to both capture user information without sacrificing user experience.

Q: Do you have a favorite success story from one of your clients’ campaigns?

A: Overall, we have seen Paid Social influence the success of our accounts but also directly obtain

A: Overall, we have seen Paid Social influence the success of our accounts but also directly obtainconversions from users due to the type of audiences we are targeting.

Q: How much time/effort/money should businesses be putting into their paid social?

A: We have seen a considerable shift in budget moved to paid social because most users arediscovering and researching their product choices on Social. Where the users are, we’re there!

Q: What is something unique about you most people wouldn’t know?

A: I played Division I softball and have a hairless dog named Kai.

THE TSA BLOGTips and perspective from our very own crew.

Find the Right People and You’ve Found the RightJobDoing something you are able to enjoy for your living is just as important as taking pleasure from yourhobbies. However, when people ask me what I do, I tend to offer a vague answer about digital marketingand move on to more interesting topics....

The post Find the Right People and You’ve Found the Right Job appeared first on The Search Agency.

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Battle of the Smart Speakers: Google Home vs.Amazon EchoThe verdict’s in: Smart home speakers are a hit, with 25 million devices sold as of 2017. The market isn’tslowing down, either: Apple’s HomePod launch this month will help grow that number to around 36 million in2018. Smart home speakers like the Amazon...

The post Battle of the Smart Speakers: Google Home vs. Amazon Echo appeared first on The SearchAgency.

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Viewability: The Importance of AdequateMeasurement in Display AdvertisingViewability is one of the most important issues facing the digital advertising space today. In a recent surveyby the World Advertising Research Center (WARC), it was found to be the No. 1 concern among marketersheading into 2018, with 49 percent of brands citing...

The post Viewability: The Importance of Adequate Measurement in Display Advertising appeared first onThe Search Agency.

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WHAT WE'RE READINGArticles and think pieces from our friends.

Google Just Threw Its Hat Into the Stories Ring Withthe Launch of AMP StoriesThe format is open-sourced and available to all publishers.

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What’s a Blockchain? And How Could it ChangeMarketing & Advertising?With promises of smart contracts, global and secure payment systems, token-based communitiesand transparent record keeping, blockchains are hot.

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The Follower FactoryEveryone wants to be popular online. Some even pay for it. Inside social media’s black market.

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Marketers Have One Main Question to Answer Whenit Comes to ARAnd its answer can determine if the tech endures -- or is a flash-in-the-pan.

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Google Dropping Merchant Center Feed Integrationswith BigCommerce, Magento, PrestaShopGoogle's direct upload support to end March 20, 2018.

Read more

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