HP Instant InkWith our HP Instant Ink replacement service, you select your plan and HP takes care of the rest. You’ll never run out of ink7 and printing will cost a lot less.

Save up to

70%on Original HP Ink 8

Savings of up to

£516 year8

As low as

£1.99 month

New cartridges delivered to your door,

before you run out

A Relative Cost Comparison

14.9pPer Sip1

X50

6

The Truth About HP Ink

Not all inks are created equal

40%more than

cartridges failed during use or right out of the box. Original HP ink cartridges worked every time

That’s like

Champagne

£3.45Per Sip2

24.9pPer Bite 3

Cinema Ticket

10.6pPer Min4

HP Instant Ink

2.6pPer Page5

Immediately discarding four eggs every time you purchase a dozen

6

times more than printing a high-quality page, and a single bite of your bacon sandwich is nine times more expensive.

High Street Sandwich

Print colour, black and white, and photos - the cost is the same

HP Planet Partners will recycle used cartridges as part of your service

1. Based on Tall Latte ( @ 22.5ml per sip) http://www.fastfoodmenuprices.com/starbucks-prices/2. Based on 750ml of champagne costing £114.99 ( @ 22.5ml per sip) http://www.mysupermarket.co.uk/tesco-price-comparison/Champagne_And_Sparkling_Wines/Dom_Perignon_Champagne_Vintage_750ml.html3. Based on cost of high street (Pret a Manger & Eat) BLT sandwich being £2.99 (@12 bites per sandwich) http://www.theguardian.com/lifeandstyle/2013/feb/17/blt-taste-test-mark-hix4. Based on the cost of adult cinema ticket being £12.75 (@ 120min duration)5. Based on £7.99/month plan printing 300 pages

8. Savings based on HP Instant Ink service plan price for 12 months and use of all pages in plan without purchase of additional sets of pages compared to an average cost per page (CPP) to print ISO/IEC 24711 pages on a selection of colour inkjet printers less than £200 using standard capacity cartridges as reported by IDC in Q4 2014. Survey based upon indicative manufacturers’ supplies pricing as reported by GFK as of December 2014 and page yield listed on original manufacturer website as of March 2015. For further details please refer to www.hp.com/go/ukcompare. All prices include VAT. ISO yield based on continuous printing in default mode. Actual savings may vary depending on number of pages actually printed per month and content of pages printed. For more information on ISO standards: www.hp.com/go/pageyield.9. HP Instant Ink price plans begin at £1.99/month printing 50 pages Detail: https://instantink.hpconnected.com/uk/en

0207 660 0596 if you use more ink than anticipated.11. HP will provide pre-paid envelopes to return used cartridges. HP Planet Partners will recycle them as part of your service http://www8.hp.com/uk/en/hp-information/environment/recycling-reuse.html#.VXmRx_lViko

Please note while HP can monitor the volume of printing, they have no access to customer print content

9

10 11

Original HP inks and photo papers last typically more than

brands

HP Instant InkWith our HP Instant Ink replacement service, you select your plan and HP takes care of the rest. You’ll never run out of ink7 and printing will cost a lot less.

Save up to

70%on Original HP Ink 8

Savings of up to

£516 year8

As low as

£1.99 month

New cartridges delivered to your door,

before you run out

A Relative Cost Comparison

14.9pPer Sip1

X50

6

The Truth About HP Ink

Not all inks are created equal

40%more than

cartridges failed during use or right out of the box. Original HP ink cartridges worked every time

That’s like

Champagne

£3.45Per Sip2

24.9pPer Bite 3

Cinema Ticket

10.6pPer Min4

HP Instant Ink

2.6pPer Page5

Immediately discarding four eggs every time you purchase a dozen

6

times more than printing a high-quality page, and a single bite of your bacon sandwich is nine times more expensive.

High Street Sandwich

Print colour, black and white, and photos - the cost is the same

HP Planet Partners will recycle used cartridges as part of your service

1. Based on Tall Latte ( @ 22.5ml per sip) http://www.fastfoodmenuprices.com/starbucks-prices/2. Based on 750ml of champagne costing £114.99 ( @ 22.5ml per sip) http://www.mysupermarket.co.uk/tesco-price-comparison/Champagne_And_Sparkling_Wines/Dom_Perignon_Champagne_Vintage_750ml.html3. Based on cost of high street (Pret a Manger & Eat) BLT sandwich being £2.99 (@12 bites per sandwich) http://www.theguardian.com/lifeandstyle/2013/feb/17/blt-taste-test-mark-hix4. Based on the cost of adult cinema ticket being £12.75 (@ 120min duration)5. Based on £7.99/month plan printing 300 pages

8. Savings based on HP Instant Ink service plan price for 12 months and use of all pages in plan without purchase of additional sets of pages compared to an average cost per page (CPP) to print ISO/IEC 24711 pages on a selection of colour inkjet printers less than £200 using standard capacity cartridges as reported by IDC in Q4 2014. Survey based upon indicative manufacturers’ supplies pricing as reported by GFK as of December 2014 and page yield listed on original manufacturer website as of March 2015. For further details please refer to www.hp.com/go/ukcompare. All prices include VAT. ISO yield based on continuous printing in default mode. Actual savings may vary depending on number of pages actually printed per month and content of pages printed. For more information on ISO standards: www.hp.com/go/pageyield.9. HP Instant Ink price plans begin at £1.99/month printing 50 pages Detail: https://instantink.hpconnected.com/uk/en

0207 660 0596 if you use more ink than anticipated.11. HP will provide pre-paid envelopes to return used cartridges. HP Planet Partners will recycle them as part of your service http://www8.hp.com/uk/en/hp-information/environment/recycling-reuse.html#.VXmRx_lViko

Please note while HP can monitor the volume of printing, they have no access to customer print content

9

10 11

Original HP inks and photo papers last typically more than

brands

2016

Refer-a-Friend ProgramAny HP Instant Ink customer can refer the service to an unlimited number of friends by sharing their unique referral code or link. For every friend who successfully signs up for HP Instant Ink, we will give both a free month of service.

HP Instant Ink is accredited with the Good Housekeeping Reader Recommended badge of approval. Instant Ink was tested by an independent panel of Good Housekeeping readers for its convenience

Institute. 88% of respondents said that they would recommend the service to a friend.2016

HP Instant InkWith our HP Instant Ink replacement service, you select your plan and HP takes care of the rest. You’ll never run out of ink7 and printing will cost a lot less.

Save up to

70%on Original HP Ink 8

Savings of up to

£516 year8

As low as

£1.99 month

New cartridges delivered to your door,

before you run out

A Relative Cost Comparison

14.9pPer Sip1

X50

6

The Truth About HP Ink

Not all inks are created equal

40%more than

cartridges failed during use or right out of the box. Original HP ink cartridges worked every time

That’s like

Champagne

£3.45Per Sip2

24.9pPer Bite 3

Cinema Ticket

10.6pPer Min4

HP Instant Ink

2.6pPer Page5

Immediately discarding four eggs every time you purchase a dozen

6

times more than printing a high-quality page, and a single bite of your bacon sandwich is nine times more expensive.

High Street Sandwich

Print colour, black and white, and photos - the cost is the same

HP Planet Partners will recycle used cartridges as part of your service

1. Based on Tall Latte ( @ 22.5ml per sip) http://www.fastfoodmenuprices.com/starbucks-prices/2. Based on 750ml of champagne costing £114.99 ( @ 22.5ml per sip) http://www.mysupermarket.co.uk/tesco-price-comparison/Champagne_And_Sparkling_Wines/Dom_Perignon_Champagne_Vintage_750ml.html3. Based on cost of high street (Pret a Manger & Eat) BLT sandwich being £2.99 (@12 bites per sandwich) http://www.theguardian.com/lifeandstyle/2013/feb/17/blt-taste-test-mark-hix4. Based on the cost of adult cinema ticket being £12.75 (@ 120min duration)5. Based on £7.99/month plan printing 300 pages

8. Savings based on HP Instant Ink service plan price for 12 months and use of all pages in plan without purchase of additional sets of pages compared to an average cost per page (CPP) to print ISO/IEC 24711 pages on a selection of colour inkjet printers less than £200 using standard capacity cartridges as reported by IDC in Q4 2014. Survey based upon indicative manufacturers’ supplies pricing as reported by GFK as of December 2014 and page yield listed on original manufacturer website as of March 2015. For further details please refer to www.hp.com/go/ukcompare. All prices include VAT. ISO yield based on continuous printing in default mode. Actual savings may vary depending on number of pages actually printed per month and content of pages printed. For more information on ISO standards: www.hp.com/go/pageyield.9. HP Instant Ink price plans begin at £1.99/month printing 50 pages Detail: https://instantink.hpconnected.com/uk/en

0207 660 0596 if you use more ink than anticipated.11. HP will provide pre-paid envelopes to return used cartridges. HP Planet Partners will recycle them as part of your service http://www8.hp.com/uk/en/hp-information/environment/recycling-reuse.html#.VXmRx_lViko

Please note while HP can monitor the volume of printing, they have no access to customer print content

9

10 11

Original HP inks and photo papers last typically more than

brands

HP Instant InkWith our HP Instant Ink replacement service, you select your plan and HP takes care of the rest. You’ll never run out of ink7 and printing will cost a lot less.

Save up to

70%on Original HP Ink 8

Savings of up to

£516 year8

As low as

£1.99 month

New cartridges delivered to your door,

before you run out

A Relative Cost Comparison

14.9pPer Sip1

X50

6

The Truth About HP Ink

Not all inks are created equal

40%more than

cartridges failed during use or right out of the box. Original HP ink cartridges worked every time

That’s like

Champagne

£3.45Per Sip2

24.9pPer Bite 3

Cinema Ticket

10.6pPer Min4

HP Instant Ink

2.6pPer Page5

Immediately discarding four eggs every time you purchase a dozen

6

times more than printing a high-quality page, and a single bite of your bacon sandwich is nine times more expensive.

High Street Sandwich

Print colour, black and white, and photos - the cost is the same

HP Planet Partners will recycle used cartridges as part of your service

1. Based on Tall Latte ( @ 22.5ml per sip) http://www.fastfoodmenuprices.com/starbucks-prices/2. Based on 750ml of champagne costing £114.99 ( @ 22.5ml per sip) http://www.mysupermarket.co.uk/tesco-price-comparison/Champagne_And_Sparkling_Wines/Dom_Perignon_Champagne_Vintage_750ml.html3. Based on cost of high street (Pret a Manger & Eat) BLT sandwich being £2.99 (@12 bites per sandwich) http://www.theguardian.com/lifeandstyle/2013/feb/17/blt-taste-test-mark-hix4. Based on the cost of adult cinema ticket being £12.75 (@ 120min duration)5. Based on £7.99/month plan printing 300 pages

8. Savings based on HP Instant Ink service plan price for 12 months and use of all pages in plan without purchase of additional sets of pages compared to an average cost per page (CPP) to print ISO/IEC 24711 pages on a selection of colour inkjet printers less than £200 using standard capacity cartridges as reported by IDC in Q4 2014. Survey based upon indicative manufacturers’ supplies pricing as reported by GFK as of December 2014 and page yield listed on original manufacturer website as of March 2015. For further details please refer to www.hp.com/go/ukcompare. All prices include VAT. ISO yield based on continuous printing in default mode. Actual savings may vary depending on number of pages actually printed per month and content of pages printed. For more information on ISO standards: www.hp.com/go/pageyield.9. HP Instant Ink price plans begin at £1.99/month printing 50 pages Detail: https://instantink.hpconnected.com/uk/en

0207 660 0596 if you use more ink than anticipated.11. HP will provide pre-paid envelopes to return used cartridges. HP Planet Partners will recycle them as part of your service http://www8.hp.com/uk/en/hp-information/environment/recycling-reuse.html#.VXmRx_lViko

Please note while HP can monitor the volume of printing, they have no access to customer print content

9

10 11

Original HP inks and photo papers last typically more than

brands

2016

Refer-a-Friend ProgramAny HP Instant Ink customer can refer the service to an unlimited number of friends by sharing their unique referral code or link. For every friend who successfully signs up for HP Instant Ink, we will

give both a free month of service.

HP Instant Ink is accredited with the Good Housekeeping Reader Recommended badge of approval. Instant Ink was

tested by an independent panel of Good Housekeeping

and found to meet the high standards of the Good Housekeeping Institute. 88% of respondents said that

they would recommend the service to a friend.

2016