THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS “The most granular display advertising technology known to man.” USTA ESTO Conference Observation

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS

“The most granular display advertising technology known to man.”USTA ESTO Conference Observation


The Complete Solution

Technology Facilitates the Most Granular Type of Display Buying Online

World’s largest Real-Time Exchanges

(Over a million sites and 1 billion unique

global visitors weekly)

Click-ThruLatent ClickView Thru Tracking +

Attribution & Re-Marketing

Modeling

Geotarget

Compete AggressivelyEliminate

AmbiguityTarget & Manage Issues

Target & Promote

Brand Attributes


Evolution of Contextual

The Most Advanced Contextual

50M+Concepts

2.5B+ Combos

> Clusters

http://www.lucidmedia.com/


CommunityBuilding

Shop Purchase

r

r

r

Keeps This From Happening


How NetSeer Is Superior To Others

Contextual Ad served by

Google

NetSeer ContextLinks

Google reads this page as appropriate to fire the banner ad on the right when this content has

nothing to do with a construction nail gun

r

NetSeer’s concept extractor sees the content with the

correct relevance


Examples Of Intuited Relevancy


How It Works


Sample Of Partial WORGreat Outdoor Fun Wineries & Festivals Vacation/Getaways Heritage/History

Exact Matching Locations For All Themes

Mountain climbing Wine Tastings Ocean View Jamestown North Carolina

Hiking Wine Country Beautiful Beaches 20th Century History Virginia

State Park Wine Trails White Sand Beaches Yorktown Washington DC

Camping Vineyards White Sand Civil War History Atlanta Georgia

Recreation Area Wine Making Mountain Vacations Wilderness Road South Carolina

Nature Trail Tasting Rooms Beautiful Mountains Jamestown 1607 New York

National Forest Wine Tours Family Vacations Captain John Smith Tennessee

Golfing Oktoberfests Luxury ResortsCivil War Parks and Battle Grounds Pennsylvania

Hiking Trails Winery Events Romantic Getaways Appomattox CourthouseNamed Virginia Locations (all cities/areas)

National Park Halloween Girlfriend Getaways Native American History Ohio

Horseback Riding Mountain Foliage Festival Luxury Accommodations African American History

Snow Skiing Richmond Folk Festival Honeymoon Mount Vernon

Outdoor Recreation PGA Tour Luxury Accommodations Montpelier

Outdoor Activities Skyline Drive All Inclusive Museums

Water Sports Fall Farm Festival A Romantic Getaway Historic Locations

Wilderness Areas Fredericksburg Arts & Crafts Vacation Manassas Battle

National Park Service Fall Foliage Beach American History

Area Attractions Blue Ridge Parkway Mountain Resorts Eastern Shore History

Blue Ridge ParkwayGreat Alexandria Pumpkin Festival Ski Vacations Plantations


We/You Produce Appropriate Creative For Each Theme In The Desired Ad Size

160x600

300x250

728x90


70 Billionad impressions/week

14 Billionad impressions/week

211 Millionuniques/week 1 Billion

uniques/week

WOR Is Then Pushed Out To The World’s Largest Exchanges In Real Time

US Reach Global Reach> Million Publishers


Exchanges – Sample Sites

http://allrecipes.com/Default.aspx

http://www.topix.com/

http://www.thefoxnation.com/

http://www.zimbio.com/


Case StudyNetSeer Performance vs. Premium

• 63% lower CPC

• 60% lower CPM • 4.6 times longer on initial landing page

• 48% additional view-through visits NetSeer Roll Out

• CTR doubled from test phase • Remarketing achieved 1.0% CTR

• 45% of visitors took at least 1 meaningful action

• Advertiser: Fairfax County, VA• Targeting: Visitors within a 23-state region

• Objective: Determine performance

comparison of NetSeer versus targeted placements on premium travel site, then roll out to optimize


Case StudyNetSeer Performance

• Despite short turn-around, NetSeer had the campaign in market within 10 days

• Audience expansion strategy using competitive clusters was very effective

• Click to action rate was 40% higher on competitive cluster pages

•View through tracking revealed a 39% boost in web site visits and 46% in further action clicks

• Advertiser: Door County, WI• Targeting: Culinary travelers• Strategy: Promote interest and action about

Door County’s foodie festival called “Kingdom so Delicious” through concept clusters targeting Door County content as well as competitive destination content.



• The overall test had a CTR 6x the national average for travel and tourism (Doubleclick)

• Learnings included that the Gaming theme drew 4x the CTR as Family Fun, plus client-defined ‘meaningful actions’ once on site were 40% higher.

• The Family Fun theme faced a steeper competitive challenge (all destinations promote it), yet CTR was equal to the national avg. and over 40% of site visitors took one or more meaningful action.

• Retargeting more than doubled newsletter signups in the first month and maintained pace in month two.

• Advertiser: Shreveport-Bossier, LA• Targeting: Family Fun, Gaming interests, in

surrounding states• Strategy: Conduct an initial online test for

branding purposes and to view performance at the interest level from initial impression banners, then use retargeting to drive more newsletter signups.



After one month of base level testing, second month optimization resulted in:

• CPC – reduced 71%

• Click through rate – increased 62%

• Cost per meaningful actions (after initial click) – decreased 62%

• Cost per sale – reduced from $266 to a run rate of less than $45

• Advertiser: BodyMedia FIT• Targeting: ‘Health and fitness’ and ‘weight

loss’ interests• Strategy: Employ multiple creative

executions and offers towards online optimizations opportunities through online display using NetSeer technology and processes


Implementation On NetSeer(Up And Running In 30 Business Days Subject To…)

Insertion order signed and initial set up payment is received

All required tracking pixels in place and tested on the site(Guaranteed performance can’t be delivered without properly functioning pixels. Remarketing pixels need to be on site a minimum of 30 days for effective retargeting.)

Banner creative is prepared and delivered within 10 days from start

Begin optimizing after first 500,000 impressions

Initial reporting semi-monthly and monthly after 30 days

Ad specs within the IAB allowed sizes as reflected in the NetSeer ad specificiations

Can take rich media, including expandables and video for those publishers which allow

Third party ad serving coordinated

Will provide sample websites where relevancy occurs and banners appear as the campaign runs


For more information contact

Ralph [email protected]

©2010 eBrains, Inc.,1600 Tysons Boulevard, Suite 800, McLean, VA 22102 www.eBrainsinc.com www.eBrains.Travel

mailto:[email protected]

http://www.ebrains.com/

http://www.ebrains.travel/

Documents

THE TRUSTED SOURCE FOR GUARANTEED ONLINE MARKETING SOLUTIONS “The most granular display advertising technology known to man.” USTA ESTO Conference Observation