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THE TOWER SHOPS AT MOUNTAIN MILE
A T P I G E O N F O R G E , T E N N E S S E E
MM
MMCONTENTS
• Overview
• Retail
• Attractions
• Restaurants
• Lodging
• Mountain Mile Marketplace
MOUTAIN MILEThe best
kept retail secret in
the South
MMOVERVIEW
Nestled within the Great Smoky Mountains, Sevier County is comprised of 3 major cities: Pigeon Forge, Sevierville and Gatlinburg. With over 15 Million visitors traveling to the market annually, Sevier County is known as the “gateway” to the Smoky Mountains. This National Park is the most visited in the United States.
World class theme parks, theatres, live entertainment,hiking, biking, camping, cycling, skiing (yes, skiing!) and 1.5 Billion in retail sales!
Unlike most tourist markets, Sevier County, because of its diverse attractions, is a year round market and outperforms such iconic markets as Branson, Rehoboth Beach, Myrtle Beach and Wisconsin Dells.
Families have been coming to Sevier County for over 75 years.
The shopping, attractions and variety of activities continue to evolve and flourish.
MMTHE MOUNTAIN MILE
PUBLIC/CONVETION CENTER PARKING
1,000+ SPACES
TROLLEY CENTER
PHASE IV
$45 million
OVERALL PROJECT STATS 174+ ACRES TOTAL LAND AREA
1+ MILE OF FRONTAGE ON TEASTER LN 1,000,000+ Sq. Ft. of Retail & Restaurants 15+ MILLION ANNUAL VISITORS
hotel, & entertainment complex
$22.5 million baseball complex Opening April 2016 275,000+ expected
PROPOSED
Pedestrian Tunnel
AP-
EXISTING
EXISTING
PROPOSED
PROPOSED
PROPOSED
PHASE I
PHASE II
PHASE III
FOR MALL LEASING CONTACT:ROLAND MACKIE
LODGING OVERVIEW 2014 UNITS
7,791
3,146
1,140
2,044
14,121
5,730
3,500 est
3,200 est
167
12,597
3,438
504
810
4,752
OVERALL 31,470
PIGEON FORGE
HOTELS/MOTELS
CABINS/CHALETS
CONDOS
CAMPGROUNDS
TOTAL UNITS
GATLINBURG
HOTELS/MOTELS
CABINS/CHALETS
CONDOS
CAMPGROUNDS
TOTAL UNITS
SEVIERVILLE
HOTELS/MOTELS
CABINS/CHALETS
CAMPGROUNDS
TOTAL UNITS
• 174-acre Master-planned, 4-phase development with 385,000 sf of existing retail
• 5 new traffic drivers being added to an already busy retail corridor
• The Island (300,000 sf retail & restaurant attractions) including Margaritaville Hotel, Paula Deen’s, Dick’s Last Resort
• LeConte Convention Center opened 2015 and expects over 300,000 annual guests
• Dollywood - over 3 million visitors annually and $300 million expansion to include DreamMore Resort
• Jake Thomas Parkway extension will add an additional 25,000 VPD
• Cal Ripken Baseball complex opened March 2016 and projects to add 275,000 people (teams/families)
MMSITE PLAN
The Shops at Mountain MilePhase 1
MMTRAFFIC PATTERN MAP
PIGEON FORGE
HIGH SCHOOL
PIGEON FORGE
GOVERNMENT OFFICES
PARKWAY—This is the main road access
from Sevierville to Pigeon Forge.
WEARS VALLEY—This is a major road
extending all the way to Townsend.
road along with a great deal of tourist
traffic. Kroger (and other grocery stores)
get so busy on the weekends due to cab-
in rentals and long term guests that lo-
cals get groceries during the week.
VETERANS PKWY—This is the main ac-
cess to Dollywood and a bypass for
those traveling to Gatlinburg. This is a
way many locals use to avoid the Park-
way when busy and takes you straight to
Sevierville. Our site benefits from easy
access to Veterans Pkwy.
PARKWAY—Traffic from the Park and
cess the site which allow them to bypass
the busy areas.
Traffic along Teaster Lane is increasing treme
ter, “The Island” theme park, and soon to be
Forge is where the Parkway and Wears Valleyand we are just seconds away...
50
,230
VP
D
45,035 VPD
21,010 VPD
MM
MM
Over the past 3 decades Sevier County has emerged from the myriad of unrecognizable t-shirt, souvenir and corn dog storefronts to a
prominent collection of retail, restaurant and entertainment venues that rival the nation’s best attractions. Retail and restaurant volumes
are among the highest in the country.
RETAIL/RESTAURANT/ENTERTAINMENT
21,010 VPD
MMFIVE OAKS
45,035 VPD
50,230 VPD
1.5 mi.
MM
Sales from the retailers in the market are generally in the retailers Top 10,
if not Top 5 for the chain.
RETAIL
TOP THIRD
in the country
#1in the
country
#1in the
country
TOP 5store
#1in the
country
TOP 25store
#6in the
country
#1in region of 150 stores
$7min 2200 sf
over $32min sales
#1in the
country
TOP 10in the
country
#4in the
country
#4in the
country
MMDINE
The restaurant offering in Sevier County lags the retail largely due to availability and location...our development will introduce long overdue
price point and eatertainment selections.
$4.7million
$4.1million
$7.2million
$15million
$4.5million
$4.8million
over227,000
paid guestsin 2015
$7.1million
MM
Almost exclusively a “drive to” location,
Sevier County is convenient to a multi-state audience and significantly
more affordable than a trip to Disney World or
the beach. Those savings afford customers to spend
approximately $1.5B annually
in retail sales
TOP 10 MARKETSSTAYING IN SEVIER COUNTY
A Chamber of Commerce study done in 2014 revealed a much larger hyper-regional draw to Sevier County drawing from 7 states and 10 medium to large markets.
Atlanta, GAIndianapolis, INLouisville, KYLexington, KYAsheville, NC
Charlotte, NCColumbus, OHCincinnati, OHChattanooga, TNNashville, TN
15 MILLION
visitors annually
MM
• Retail sales are approaching $1,000 psf
• The Mountain Mile will be the largest collection of retail strorefronts in the market
• $3.3 Billion in sales of which $1.5 Billion are from retail
• The Smoky Mountains are the # 1 visited National State Park in the country, with more than 2x the traffic of the next closest attraction, The Grand Canyon
• Sevier County conducts the 2nd most number of weddings in the entire country
• Every 72 hours you have a new audience with time, money and a willingness to spend it going on now for the last 80 years!
• New attractions, new restaurants and more lodging options continue to emerge into an already proven market
WHY SEVIER COUNTY?
MMSTOREFRONT RENDERINGS
MMHISTORICAL TIMELINE
1750 1800 1850 1900 1950 2000 2020
PIGEON FORGE
HIGH SCHOOL
PIGEON FORGE
GOVERNMENT OFFICES
PARKWAY—This is the main road access
from Sevierville to Pigeon Forge.
WEARS VALLEY—This is a major road
extending all the way to Townsend.
road along with a great deal of tourist
traffic. Kroger (and other grocery stores)
get so busy on the weekends due to cab-
in rentals and long term guests that lo-
cals get groceries during the week.
VETERANS PKWY—This is the main ac-
cess to Dollywood and a bypass for
those traveling to Gatlinburg. This is a
way many locals use to avoid the Park-
way when busy and takes you straight to
Sevierville. Our site benefits from easy
access to Veterans Pkwy.
PARKWAY—Traffic from the Park and
cess the site which allow them to bypass
the busy areas.
Traffic along Teaster Lane is increasing tremendous-
ter, “The Island” theme park, and soon to be Cal
Forge is where the Parkway and Wears Valley meet and we are just seconds away...
1790Pigeon Forge
settled
1850First distillery
founded in Pigeon Forge
1946Dolly Parton
Born
1988Belz Outlet
opens
19885 Oaks (Tanger)
opens(expands 8 times)
2013LeConte
Convention Center opens
2017Jake Thomas
Parkway expands and proj opens
1796John Sevier elected first Governor of Tennessee
1926Smoky Mountain designated as a National Park
1986Dollywood
opens
2013The Island
opens
2016Cal Ripken
ballpark opens
2017Mountain Mile redeveloped
MMVISITOR PROFILE
HISTORICAL VISITATION
Rate
$ 81 $ 147 $ 134 $ 45 $ 95
Property
Motels/HotelsCabins CondosCampgroundsOverall
Average Daily Rate*
Occupancy
62%55%51%46%57%
Property
Motels/HotelsCabins CondosCampgroundsOverall
Occupancy*
*Based on Product Defi nition Study
Occupancy
71%49%67%41%
Season
SummerSpringFallWinter
Seasonal Occupancy*
Lodging
Motels/HotelsCabins/ChaletsCondosCampgroundsTotal Lodging
2014 Units
7,791 3,146 1,140 2,044 14,121
Lodging Units
*995 of these rental units are located
inside Pigeon Forge city limits
2014
LODGING OVERVIEW
MILESTONE LIST
MMVISITOR PROFILE
Party Size
4.2 3.3 4.0 3.9
Season
SummerFallWinterSpring
Average Party Size*
Budget
$1,445 $1,262 $1,260 $1,435
Season
SummerFallWinterSpring
Average Spending*
Days
3.4 3.3 3.2 3.5
Season
SummerFallWinterSpring
Average Length of Stay*
Miles
350 360 263 336
Season
SummerFallWinterSpring
Average Travel Distance*
Percent
46 17 14 13 8 2
City Type
Town/RuralRuralTownSuburbanSecond CityUrban
Point of Origin
Percent
5 11 22 36 28
Demo
18-2425-3435-4950-6465+
Average Age*
Percent
34 66
Sex
MaleFemale
Gender (Decision Maker)
Percent
11 11 24 25 13 16
Demo
Under $25,000$25,000 - $35,000$35,000 - $50,000$50,000 - $75,000$75,000 - $100,000100,000+
Household Income**Based on Product Defi nition and Visitor Tracking Studies
MMCONTACT
FOR ADDITIONAL PROJECT / LEASING INFO PLEASE CONTACT:
Roland Mackie 615.587.4982 | [email protected]
Dixon Greenwood, CCIM 865-585-2307 | [email protected] Zitzman 865-804-4131 | [email protected] Wood 865-207-1931 | [email protected]
