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The Top 5 Things Scientists Need to Know about Social
Media
Amy Hays, Texas A&M Institute of Renewable Natural Resources
Your outreach and activity should use the strengths for generations
• Who trusts/uses sites?• Will a video be better?• Should I select IM?• Are they socially online?• Where are they getting news?
If your content is important, what steps are you taking to be found?
• Are YOU online• Is your AGENCY online• Is your CONTENT promoted– How – By whom
• Is your content CURRENT?• Is your content WELL WRITTEN?
Be Tactical
• What do you want to be known for?• Can you plan with the seasons? • Plan on a monthly theme• Layout a posting strategy
Posting Strategy• video• webpageHighlight a Resource
• Show people• DetailsShare a Success
• Link to their resources• Congrats or newsShare from a Partner
• Hold a contest• Be funAsk a Question
• What is their job• Personal perspective
Highlight a Staff member
Summary
• Online users are increasing in number
• Choose your platforms wisely
• SEO alone is not enough• Poor content needs to be purged
or re-done• Be a good story-teller
Amy E. HaysEmerging Technologies Program Specialist
Texas A&M Institute of Renewable Natural [email protected]