The TOEIC Program and Globalization in Japan

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Copyright The Institute for International Business Communication (IIBC) .

1

The TOEIC Program

&

Globalization in Japan

(Case Reference : Japan)

Apr. 2013 English Language Education in the Workplace

The Institute for International Business CommunicationToru Tsuda

Assessment of English Language Education in the Workplace in Japan


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2

We have established our diplomatic ties for 40 years in 2012

Above is quoted from Embassy of Japan in Mongolia


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3

We Japanese praise and respect the Mongolian heroes!

Japanese grand champions have been absent for 10 consecutive years.


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1. Overview

2. Corporations

3. Conclusion


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1. Overview


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About us:

TOEIC PROGRAMAssessment of English proficiencyProvision of InformationSupport for English education and trainingPublication, Learning Tools Support for English learningR DProvision of useful information on English educationGlobal Human Resources DevelopmentSupport for the development of globally competent people

The mission of IIBC isto promote smooth communication in the globalcommunity.


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About us:

Tokyo

Head Office

Nagoya

OfficeOsakaOffice

-The founder of IIBC asked

ETS to create TOEIC.

-The first administration of

TOEICwas in Japan, 1979.

-Over 30 years experience

to promote the globalizationof people and corporation

through the TOEICprogram.

-The total volume of theTOEICprogram(LR, Bridge

and S&W) in FY2012:

Approximately 2.5 mil.

Founder Mr. Yasuo Kitaoka


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0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

FY2011 : Total 2,270,000

Secure Program 1,108,000 Institutional Program 1,162,000

79 81 83 85 87 89 93 95 98 00 02 04 06 08 10 11

No. of

Examinees

Source: TOEIC

Test DATA&ANALYSIS 2011

IPSP

Growth of TOEICLR volume in Japan

Year


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Real GDP and Growth of TOEICtests volumein Japan 1994-2011

Real GDP of Japan

Source: Cabinet office, Government of Japan

400.0

420.0

440.0

460.0

480.0

500.0

520.0

540.0

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

SW SP

SW IP

Bridge SPBridge IPTOEIC SP

TOEIC IP

Real GDP

Real GDP \trillionNo.of Test-takers


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10

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

20,000

0

500

1,000

1,500

2,000

2,500

3,000

3,500

1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Source METI Basic Survey of Overseas Business

No. of TOEIC IP Users and

No. of Corporate Overseas OperationsNo. of Institutions No. of Corporate Overseas Operations


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JuniorH.S. SeniorH.S. University/College/Vocational School CorporationGovernmentSegm

ent

Usage

Tests

Technical CollegeCram School English Teacher

English-language Training/Self-Development/English-language Certification

Requirement for

Entrance exam

Class

Placement

Level Check for PNC/NC

Requirement for Credit

Job Search

Admission forgrad school

Promotion

Overseas Assignment

Benchmarking Jobs

TOEIC Speaking & Writing TestsTOEIC Bridge Test TOEIC Test

Mapping of TOEICProgram in Japan

Graduate School

Curriculum Assessment


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2. Corporations


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In FY2011, more than 2,000 corporations used TOEICIP inJapan, and 84% of NIKKEI 225 corporations use TOEICIP

TOEICUSER84%

NOT USE

16%What Companies are in the Nikkei 225?The Nikkei 225 is the most popular

benchmark for the Japanese and Asian

stock markets. The index consists of the225 largest companies on the Tokyo

Stock Exchange (TSE) by market

capitalization and liquidity.

The Nikkei 225 consists of globally-

recognized companies like:Sony Corp.

Toyota Motor Corp.

Honda Motors Ltd.

Kyocera Corp.

Toshiba Corp. etc

TOEIC IP Bridge IP

370,000 11,500 2,100

SW IP

of Examinee in the NIKKEI225 companies(2011)

TOEICas the workplace English test


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Selection of job applicantsRequirement for promotion

Selection of overseasassignment

Selection of overseas studyCertification withinorganization

Evaluation of English-language proficiency

Assessment of progress inEnglish-language training

Motivation of new employees

Self-study

Corporate Use of TOEICTest Scores


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Corporate Use of TOEICScores in Japan

Source: IIBC 2011 Survey on Corporations

64.3%

50.3%

37.1%

24.4%

17.7%

16.3%

13.2%

12.1%

7.6%

0 10 20 30 40 50 60 70(n=356)

Self-Study

Progress in Training

HR Record

Promotion

Overseas Assignment

Mandatory

Transfer/Job rotation

Other HR requirement

Selection of Job Applicants


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Sometimes do49.3

Always do28.4

No Answer6.8Will not to do

7.9Want to do

7.6

Source: IIBC 2011 Survey of Listed Companiesn=278

Do you refer to TOEIC scores of job applicants?

Avr 546.7

Selection of Job Applicants


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Source: business magazineWeekly DiamondJAN 8, 2011

TOEIC LR Scores Used for Promotion/

Overseas AssignmentPromotion Overseas Assignment

Marubeni Corporation within 5 years of employment McDonalds Company (JAPAN)MITSUI & CO., LTD. within 3 years of employment

Sumitomo Corporation

Mitsubishi Corporation for manager level Sojitz Corporation

Rakuten for senior management position Marubeni Corporation

MITSUI & CO., LTD.

Sumitomo Corporation for manager Mitsubishi Corporation

ITOCHU Corporation

ITOCHU Corporation within 4 years of employment Shiseido

Sharp for manager Sharp

FAST RETAILING for HO management position Mizuho Securities

Sojitz Corporation for senior staff

SONY for assistant manager, for manager

Bridgestone for senior development planning post

Sumitomo Forestry for assistant manager Canon

MAZDA Motor for manager level Taisei Corporation

KURARAY for manager level

Komatsu for manager

Teijin for manager

Mitsubishi Electric for division manager Nissan Motor


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CASE: Nissin Foods HoldingsCo., Ltd.Pursuing Business Oversea as a Growth Strategy and Developinga Globally Capable Workforce as a Pillar of This StrategyGlobal capability became more important as

global demand for instant noodles rose

We need a workforce with the resilience to

undertake business challenges-Nissinimplemented English training for new recruits to

support their development

Global Challenge Pass helped young employees

quickly gain overseas experience

Tomorrow it could be you message helped

double number of TOEIC test takers

NFH manufactures and sells instant noodles, chilled and frozen foods,

cereals, dairy products, beverages, and also operates restaurants.

Source: TOEIC No.112


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CASE: Kawasaki Heavy Industries, Ltd.TOEIC S&W tests were used for Global Business Staff Training to

develop personnel for oversea operationsSetting TOEIC score as a promotion

criterion raises awareness of the benefits of

improving English ability

Employees involved in overseas operations

selected for Global Business Staff Training

TOEIC SW tests make examinees better

aware of their abilities and prepare them for

further study

Since its foundation in 1878, KHI grown steadily into a comprehensive

engineering company by expanding its operations from shipbuilding to also

including rolling stock, aircraft, motorcycles, industrial plants, and machinery.

Source: TOEIC

No.106


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5. Conclusion


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WHY So Popular in Japan?Because TOEIC

program- Are high quality tests (reliability, validity, fairness)that can be used for high stake purposes

Address the needs of a broad range ofpopulation

Report with numerical scores that indicate abilityon a scale

Are easy to administer

Are recognized worldwide

De facto Standard of

English Language Proficiency Test


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TOEIC and Globalization in Japan

English for GlobalizationEnglish language skills are an integral part ofinternational competitiveness in business

TOEIC has contributed, and will continue tocontribute to promote the globalization ofcorporations, universities and people inJapan.


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Thank you very much for your kind attention!

Documents

The TOEIC Program and Globalization in Japan