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The Teen Market Mr. Cowan AMU4EI

The Teen Market

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The Teen Market . Mr. Cowan AMU4EI . The end of an era…. “Elvis in the army, Buddy dead, Little Richard in the ministry, and Berry nabbed by the Feds” became a bewildered rock and roll generation By 1959, rock and roll had lost many of its heroes - PowerPoint PPT Presentation

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Page 1: The Teen Market

The Teen Market Mr. Cowan

AMU4EI

Page 2: The Teen Market

The end of an era… “Elvis in the army, Buddy dead, Little

Richard in the ministry, and Berry nabbed by the Feds” became a bewildered rock and roll generation

By 1959, rock and roll had lost many of its heroes

A huge gap in the market appeared and needed to be filled

Page 3: The Teen Market

Dick Clark Produced a new crop of idols and a fresh batch of

songs for rock starved teens 1957 Clark found photogenic, well-groomed Italian

teens, promoted them on his television show During the late 1950’s, rock and roll fans either lost

or rejected their heroes Founded “American Bandstand”

Page 4: The Teen Market

Lost Idols Little Richard:

• Renounced his bracelets and wild parties for the ministry of the Church

• Was on a plane that almost crashed• Walked away from rock and roll in the

middle of a show in front of 40,000 fans • “This is it. I am through. I am leaving show

business to go back to God. If you want to live for the Lord, you can’t rock and roll too. God doesn’t like it.”

Page 5: The Teen Market

Jerry Lee Lewis 22 year old Lewis married his 13 year old

third cousin “I know lots of people married to 13 year

olds” Marriage caused promoters to cancel 27

shows in 1957 Heckled at his final show as the crowed

yelled out “baby snatcher”

Page 6: The Teen Market

Elvis In 1958, Elvis entered the armed forces for 2 years Spent his time in Germany and refused to sing for

the army Met his future wife there When he was discharged in 1960, he concentrated

his efforts on motion pictures and only in 1968 returned to the stage

Page 7: The Teen Market

Chuck Berry 1959, forced from the music scene by a

ruling from a federal court 14 year old girl accused Berry of

transporting her from Texas to St. Louis for immoral purposes

Page 8: The Teen Market

The Day the Music Died February 3rd, 1959 Plane crash carrying Buddy Holly,

Ritchie Valens, the Big Bopper crashes in a snow storm

All very young, promising stars

Page 9: The Teen Market

Buddy Holly Born Lubbock, Texas Career only lasted 1 ½ years Inspired the Beatles, The Rolling

Stones, Bob Dylan and many more Chartered the plane that crashed Hits included: Everyday, Not Fade

Away, That’ll Be the Day, Peggy Sue, Oh Boy, Rave On

Video Clip: Buddy Holly

Page 10: The Teen Market

La Bamba 1) Ritchie in Studio (49 mins) 2) La Bamba (120 mins) 2)Plane crash scene (132 mins)

Page 11: The Teen Market

American Pie A long long time agoI can still remember how

That music used to make me smileAnd I knew if I had my chance

That I could make those people danceAnd maybe they'd be happy for a while

But February made me shiverWith every paper I'd deliverBad news on the doorstep

I couldn't take one more stepI can't remember if I cried

When I read about his widowed brideBut something touched me deep inside

The day the music died

Page 12: The Teen Market

Booming Teen Market Lots of teens with lots of money to

spend Just needed an excuse to spend it Record sales in the US went from

$189 million to $600 million in less than a decade

Rock and Roll swept not only the nation, but the world (Australia, England, India, Germany

Page 13: The Teen Market

American Bandstand Started out as “Bandstand” in

Philadelphia…spread quickly across the nation

150 teens danced to the popular hits of the time on TV

Teens would race home to watch the newest dance crazes

Dance along with the show Brought a clean cut image to Rock and Roll

that didn’t exist before…became more acceptable

Page 14: The Teen Market

Dance Fads Clarke and American Bandstand

marketed a number of dances that became very popular…• The Twist • The Hucklebuck• The Pony • The Limbo• The Mashed Potato

• Video Clips:

Page 15: The Teen Market

The Payola Investigation Payola = “Pay for Play” Was an accepted practice in the

industry Began in TV with contestants getting

quiz answers in advance for money Investigations focused on Disc

Jockeys who played Rock and Roll DJ’s were given cars and cash to play

certain records over others Many were fired (Dick Clarke was not)