The Sustainable Metal Can:  Packaging for Today and for the Future 

Can Manufacturers InstituteSeptember 27, 2005

 The Sustainable Metal Can:  Packaging for Today and for the Future 

Can Manufacturers InstituteSeptember 27, 2005

IntroductionsIntroductions

Robert Budway

President, Can Manufacturers Institute

Jeff DeLiberty Senior Marketing Manager, Silgan Containers

Bill HeenanPresident, Steel Recycling Institute

Agenda Agenda

I. Sustaining Demand for the Metal Can• What consumers want now – and in the

future – from their packaging

II. Sustaining the Environment • How metal can recycling impacts industry

and society• What new energy use research tells us

III. Question & Answer

Sustained Consumer Demand for Metal Packaging

Sustained Consumer Demand for Metal Packaging

Traditional packaging consistently rated higher than the newer entries into the packaging market

• Seven in 10 respondents will choose one product over another because of its packaging.

• Metal cans always appear in the top three packaging preferences demonstrating consumers’ preferences for traditional packaging.

Sustained Consumer Concern Over Packaging Safety

Sustained Consumer Concern Over Packaging Safety

Food safety continues to top the list for consumer concern on packaging

1) Food safety 92%

2) Maintains nutrients 80%

3) Easy to store 78%

Metal cans are the package most perceived as tamper evident

1) Metal food cans 68%

2) Glass bottles/jars 65%

3) Plastic bottles/jars 63%

Sustaining Demand Through Innovation

Sustaining Demand Through Innovation

Canmakers adding functionality and convenience through R&D

• What’s now and what’s new:

– Microwavable cans– Convenient-opening

features• EZO, peelable,

recloseable– Hybrid cans

• Consumption direct from can, energy drink lines

                         

Sustaining Demand at the Point of Purchase

Sustaining Demand at the Point of Purchase

Food processors using cans to entice consumers, control costs in new product introductions and line extensions

• Campbell’s Chunky Chili varieties rocket to number two in category.

• Homestyle Bakes leads to explosion of box-in-meal dinner solutions.

• Bumble Bee Premium Tuna & Sheba cat food command premium pricing for product.

Sustained Concern Over Packaging Impact on the Environment

Sustained Concern Over Packaging Impact on the Environment

Metal cans remain the most recyclable packaging form

• Metal cans continue to be the most recycled form of packaging, far exceeding the recycling rates of glass and plastic.

• Only half of Americans feel paperboard is recyclable, and just one-third believe pouches can be recycled (57% and 33%, respectively).

Sustaining the EnvironmentSustaining the Environment

Taking Recycling Even Further…

• How metal can recycling impacts industry and society

• What new “energy-use” research tells us

North American Steel IndustryRecycling Commitment

North American Steel IndustryRecycling Commitment

101520253035404550556065

1988 1990 1992 1994 1996 1998 2000 2002 2004

% C

ans

Rec

ycl

ed

North American Steel IndustryEnergy Improvements

North American Steel IndustryEnergy Improvements

15

18

21

24

27

30

1960 1970 1980 1990 2000

GJ

/ To

n o

f C

rud

e S

tee

l

North American Steel IndustryCumulated Avoided CO2 Emissions

North American Steel IndustryCumulated Avoided CO2 Emissions

0

500

1000

1500

2000

2500

3000

3500

4000

1 2 3 4 5 6 7 8 9 10

Number of Recycling Cycles at a 60% Rate

Kg

per

To

nn

e o

f L

iqu

id S

tee

l

North American Steel Can IndustryRaw Material Efficiency

North American Steel Can IndustryRaw Material Efficiency

20

25

30

35

40

1973 1978 1983 1988 1993 1998 2003

Gra

ms/

Ca

n B

od

y

From Field to Table Energy Makes a Difference

From Field to Table Energy Makes a Difference

ProductionProduction

0

2.5

5

7.5

10

Refr'd Frozen Canned

MJ/kg

ProcessingProcessing

0

2.5

5

7.5

10

Refr'd Frozen Canned

MJ/kg

Packaging/RetailPackaging/Retail

Fresh

Frozen

Canned

0

2

4

6

8

10

Refr'd Frozen Canned

MJ/kg

TransportationTransportation

0

2.5

5

7.5

10

Refr'd Frozen Canned

MJ/kg

StorageStorage

0

2.5

5

7.5

10

Refr'd Frozen Canned

MJ/kg

Meal PreparationMeal Preparation

0

2.5

5

7.5

10

Refr'd Frozen Canned

MJ/kg

0

5

10

15

20

25

Refr'd Frozen Canned

• The most energy effective method for product delivery is canned-ready meals followed by bulk refrigerated products and fresh fruits & vegetables.

• Frozen products require about 70% more energy to bring the food from the farm to the table.

MJ/kg

13.2

21.5

12.7

North American Delivery System Energy Consumption AssessmentNorth American Delivery System

Energy Consumption Assessment

Questions & Answers

 The Sustainable Metal Can:  Packaging for Today and for the Future 

Can Manufacturers InstituteSeptember 27, 2005

 The Sustainable Metal Can:  Packaging for Today and for the Future 

Can Manufacturers InstituteSeptember 27, 2005