The Story of Eid-ul-FIFA

9059 miles away from RIO De Janerio an ordinary Street in Dhaka

https://www.youtube.com/watch?v=AjWK_i9sWK8

Bangladesh Stands for No. 1 Messi Fan Country

Source : https://www.facebook.com/worldcup/map/players/

A Country That Plays FIFA WC by Emotional SPIRIT even more than Brazil

FIFA Fever from living rooms

to Cabinet meeting

Cabinet Meeting

FIFA has DONE What

Nothing Could Do

Brazil Unites the Trio - Daily Prothom Alo, 3rd June 2014

Beyond BRAGENTINA Bangladesh Farmer Amzad Amazed the World with 3km Long German Flag

37mln posts created (as Status, Photos, Match check-ins)

237 mln Interactions (As likes, comments, shares)

Source: Facebook

Social Talks: 67% of BD FB User interacted by Status, Photo, Match Watching Tag, Comments & Likes; (42% of them were Female users)

Bangladesh witnessed unprecedented Media Economy

Highest level of FIFA connect to meet the audience hunger

Combined Media space (Print & TV) dedicated to FIFA was 28% higher than 5th January National election 43% higher than t20 Cricket WC

Highest ever TV reach resulted record revenue for TV industry (55+crore_ Live match alone was 37 crore billing!

18 crore to Other TV shows on 22 channels

Print Media made 16 crore revenue from 36,730 CI commercial space

Breaking all time TV Viewing record in BD

FIFA Reached 45.6mln* viewer (in Home & beyond) in Bangladesh

*Source: FIFA Photo Courtesy: Daily Star

30% of Total Time was devoted to FIFA in News and other relevant Genre

21,692 min FIFA Related News coverage

Total 23 Channels Total 3,740 News

88 episodes of FIFA Program per Day

Total 1177 NGRPs earned from Program Total 1,413 Episodes

Total 28,446 Min. Program

Highest news space dedicated to FIFA 28% higher than last national election

18 TV Channels aired 44 Special Drama/Telefilm/Mini Series on FIFA Theme

2026 Ads Published 36,730 CI space occupied

BDT 162,997,150 Spent Just on FIFA related advertisement

Source : Tracker

Print Media was on the move.

All cover stories for 2

months dedicated to

FIFA

(Eid fashion

catalogs, Bazar issues, Ramadan Cooking issues

deferred /postponed)

La La La (World Cup 2014 Theme Song) The Bangladesh Version.

https://www.youtube.com/watch?v=RDe_ZC1KFVE

https://www.youtube.com/watch?v=CSsOh1vLPc0

WC Song Shafiq Tuhin

Close Up Star Salma released new track on FIFA

https://www.youtube.com/watch?v=Wqnh7z8YFmc Music Industry capitalized FIFA

FIRST TIME EVER IN BANGLADESH

A FEW UNIQUE FACTS

a. 1st time ever simultaneous broadcast of all matches in 3 channels

b. Foreign channels covering FIFA matches were forced to go off air

c. Higher the Match time TV viewership lower the talk time revenue to telco

d. Unprecedented Swing of viewership towards the FIFA match airing channels

e. Highest news space dedicated to FIFA 28% higher than last national election

First time Ever Simultaneous broadcast on 3 channels ensured Media Road Block

Foreign channels covering FIFA matches were forced to Go Off Air Officially

Govt. officially banned transmission of Foreign channels airing the Live matches in Bangladesh

No Talk Just Football

The people of Bangladesh Didnt talk on phone while Live matches were on Air!

Industry has faced an average 7% reduction on revenue hit

Talk Time Dropped by 65% during the Live match time

FIFA dents all other local channels

Unprecedented Swing of viewership towards the FIFA match airing channels

Height of Madness: No other Genre could come even near to FIFA Breaking all previous TV Viewership records across Genre, Demographics, Sex, Age

Program Channel Avg.GRP(ALL) Avg.GRP(F)

FIFA World Cup 2014 BRA Vs CHI (Semi Final1) Gtv 11.94 17.58

FIFA World Cup 2014 ARG Vs SWI (Semi Final 2) Gtv 11.77 14.48

FIFA World Cup 2014 GER Vs ARG (Final Match) Gtv 10.985 9.64

FIFA World Cup 2014 ARG Vs BEL Gtv 9.74 14.99

FIFA World Cup 2014 BRA Vs CHI maasranga 8.23 8.27

FIFA World Cup 2014 ARG Vs SWI maasranga 6.41 11.76

FIFA World Cup 2014 ARG Vs NIG maasranga 6.23 4.35

FIFA World Cup 2014 ARG Vs BEL maasranga 6.07 9

FIFA World Cup 2014 ARG Vs IRN Gtv 5.63 0.64

FIFA World Cup 2014 ARG Vs NIG Gtv 5.13 5.3

FIFA World Cup 2014 GER Vs FRA Gtv 4.67 2.16

Ittadi BTV 4.56 3.99

FIFA World Cup 2014 ARG Vs NED Gtv 4.4 1.7

FIFA World Cup 2014 ARG Vs IRN maasranga 4.21 1.58

FIFA World Cup 2014 URG Vs ITA maasranga 4.19 9.37

FIFA mania leads Bangladesh to World News

https://www.youtube.com/watch?v=qGwz-WT6dWA

https://www.youtube.com/watch?v=WuaqpkINnG4

https://www.youtube.com/watch?v=kaXYEquA5WM

Bangladesh Searching for Future Marta*

*Marta, Brazilian Women footballer. FIFA World Player of the Year five consecutive times

Bangladesh invented a new EID

Eid-ul-FIFA !!!! and celebrates in Every 4 years