The Store of Tomorrow is Today

THE STORE OF

TOMORROW IS TODAY

NEW TECHNOLOGY IS REDEFINING THE SHOPPING EXPERIENCE

With technology moving so fast

it’s clear that the way we used

to do business is a thing of the

past, and the companies that

apply these new technologies

to their consumer-centric

models will have the edge.

On the following pages, we are

going to explore how

technology is changing the way

we do business.

T h e C h a n g e i s f o r G o o d

The technological advances in

recent years are moving very

rapidly and altering the entire

way consumers and retailers

are doing business.

These new advances are

quickly becoming the status

quo, whether they are being

accepted by the buyer or

utilized by the seller – we are

all moving forward together.

T h e P o w e r S h i f t

Today’s consumer is

empowered by resources

online and on their mobile

devices.

Technology has given the

consumer a very strong voice;

consider review sites, like Yelp

and Trip Advisor, or social

media sites, like Facebook

and Twitter.

These sites – and their

influence – are a phenomenon

that has emerged within the

last decade.

W h a t t h e S h i f t M e a n s …

Retailers must realize they no longer

operate in a bubble – negative

reviews are no longer reserved for

close friends and family; they are

shared with the world.

It is important for retailers to be

proactive by monitoring how their

brand is viewed, and by addressing

and handling consumer complaints.

Consumers no longer think

in channels, such as online

or in-store; consumers think

in terms of an experience

with a brand, a product, or a

service, no matter where

they were engaged.

This is why the term

“omnichannel” has become

so big – all your channels

need to feel unified and

consistent.

The Decline of Single Channels

W h a t t h e D e c l i n e M e a n s …

Mobile technology has taken

the veil between online and

offline down – consumers are

browsing online while they are

browsing in-store, trying to find

the best deal.

Knowing that most consumers

are on their mobile devices

gives retailers the ability to

engage them and collect

important information about

their purchasing practices.

T h e R i s e o f R e t a i l D a t a

With consumer purchasing

now omnichannel it is more

important than ever for retailers

to know and understanding

their consumers.

Obtaining and analyzing retail

data is paramount to operating

a business in today’s

technological world.

W h a t t h e R i s e M e a n s …

With technology becoming so

sophisticated, retailers are

turning to technologists to help

them collect data that once was

an impossible feat. Retailers

need to remain at the forefront

of online and mobile

technologies while collecting,

analyzing, and utilizing in-store

data to merge their ecommerce

and brick-and-mortar

operations. A consumer-driven,

omnichannel business is the

future, and that future is now.

The leader of big data and in-store

analytics, RetailNext has extensive

knowledge about consumer behaviors

and store performance. They can help

businesses create more foot traffic and

increase profits.

For more information, please call:

(888) 609-5877

Or visit

http://retailnext.net/.

C o n t a c t U s

http://retailnext.net/

http://retailnext.net/

I m a g e A t t r i b u t i o n s

Slide 1 Photo “1370148” courtesy of http://www.freeimages.com/






http://www.freeimages.com/






Summary

Consumers are using new technologies on the web, in the store, and through

social media – creating a whole new shopping experience. If retailers want to

keep up they are going to have to stay ahead of the curve; we explore the way

technology is changing and how to utilize the latest methods.

Documents

The Store of Tomorrow is Today