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The Tomorrow Store The Dawn of the Mega-systems
Friday, June 7, 2013
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
‘Technology and platform shifts mean we will transform how we sell, market and innovate in the next five years. There will be lots of roomfor everyone’Daniel Burrus, futurist
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
Data.anatomy by Ryoji Ikeda for Honda Civic, Kraftwerk, Berlin
The Dawn of the Mega-systems
Apple, Amazon, Alibaba, Weibo, Google and Facebook are no longer simply trading platforms. They are the mega-systems or mega-malls of tomorrow.
As life becomes more digital, we are fuelling the rise of these all-encompassing companies – and heralding the dawn of a new era
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
Google data centre interior, US
Amazon’s 2012 revenue was $61bn (€46.2bn, £40bn) thanks to sales across 40 product categories including media, technology, wine, cars, fashion, beauty and luxury
Google’s 2012 revenue exceeded $50bn (€37.9bn, £32.8bn) across its search, advertising, YouTube, Blogger, Android and email platforms
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
Big data tunnel art from Big Data conference, UK
Apple is now the most valuable company in history thanks to its synched-up hardware and software
Facebook ranked as the top web destination in the US in December 2012. The network made $4.3bn (€3.3bn, £2.8bn) from advertising in 2012 across fashion, luxury, technology, travel, food and film
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
Data.scan [No 1–9] by Ryoji Ikeda for MU, the Netherlands
Strange days indeed, when companies selling weightless products alongside solid ones now dominate retail as brands such as HMV, Comet, Borders, Jessops and Billabong have learned to their cost.
‘When the mega-systems shift strategy, it can really affect any company that relies on them’ Greg Sterling, Sterling Marketing Intelligence
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
Data.scan [No 1–9] by Ryoji Ikeda for MU, the Netherlands
Strange days indeed, when companies selling weightless products alongside solid ones now dominate retail as brands such as HMV, Comet, Borders, Jessops and Billabong have learned to their cost.
‘When the mega-systems shift strategy, it can really affect any company that relies on them’ Greg Sterling, Sterling Marketing Intelligence
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
Twheel by Fluid Interaction, Finland
Convenience culture
Computing speeds are up 200,000-fold since 1980.
We now buy media in seconds. Amazon and eBay offer same-day delivery
Google Now lets shoppers check local store inventories in real time
eBay mobile uses software that enables users to close a sale within two minutes
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
AKT Motorcycle Facebook House ad by Rep/Grey
The gilded cage?
‘Google and Apple did not focus on the technology but on the business model.’ Dr David Cleevely, founding director, the Centre for Science and Policy at Cambridge University
Their business model takes the form of ‘gilded cages’ that lock users in by limiting the transferability of products, while wrapping them in a social web that eases their access to friends, families and status-driven fanbases
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
A Million Times by Humans Since 1982
The new Netorati
Mega-systems also benefit from the network effect.
This is why Twitter can build 500m monthly users and generate revenues of $350m (€267.8m, £234.1m) in 2012 in only six years.
Arcadia credits much of its £33.8m ($51.5m, €39.1m) profit rise in 2012 to Topshop’s social media presence, specifically its 750,000 Facebook fans
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
The Lifelogging clip-on camera by Memento takes two photos per minute, recording the wearer’s life
The Age of Everyware
Connected devices are gathering and transmitting data all the time.
By 2020 there will be 50bn connected devices
Source: Cisco
As information on consumer behaviour streams in from connected devices the mega-systems – and the brands they collaborate with – are doing all they can to mine it
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
The Lifelogging clip-on camera by Memento takes two photos per minute, recording the wearer’s life
The Age of Everyware
Connected devices are gathering and transmitting data all the time.
By 2020 there will be 50bn connected devices
Source: Cisco
As information on consumer behaviour streams in from connected devices the mega-systems – and the brands they collaborate with – are doing all they can to mine it
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
Small Arms and Ammunition – Imports & Exports data visualisation by Google Chrome Experiments
The dawn of big data
Mega-systems are best at making sense of big data. Once organised, data sets represent consumer profiles. Companies use these to connect with consumers in a more rounded way and to resonate with people’s lives.
Facebook Graph Search and Google Local combine social networking with search
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
Small Arms and Ammunition – Imports & Exports data visualisation by Google Chrome Experiments
The dawn of big data
Mega-systems are best at making sense of big data. Once organised, data sets represent consumer profiles. Companies use these to connect with consumers in a more rounded way and to resonate with people’s lives.
Facebook Graph Search and Google Local combine social networking with search
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
Small Arms and Ammunition – Imports & Exports data visualisation by Google Chrome Experiments
The dawn of big data
Mega-systems are best at making sense of big data. Once organised, data sets represent consumer profiles. Companies use these to connect with consumers in a more rounded way and to resonate with people’s lives.
Facebook Graph Search and Google Local combine social networking with search
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
Small Arms and Ammunition – Imports & Exports data visualisation by Google Chrome Experiments
The dawn of big data
Mega-systems are best at making sense of big data. Once organised, data sets represent consumer profiles. Companies use these to connect with consumers in a more rounded way and to resonate with people’s lives.
Facebook Graph Search and Google Local combine social networking with search
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
Small Arms and Ammunition – Imports & Exports data visualisation by Google Chrome Experiments
The dawn of big data
Mega-systems are best at making sense of big data. Once organised, data sets represent consumer profiles. Companies use these to connect with consumers in a more rounded way and to resonate with people’s lives.
Facebook Graph Search and Google Local combine social networking with search
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
Equinix SY3 data centre, Sydney
Mega-mall tactics
Against these drivers, and the push of the mega-systems into our daily lives, we are noting a new paradigm in retail, social commerce and ‘blurred-sector’ selling:
Showrooming
Gated retail
Walled rewards
In system-privileges
All are reactions to, or protests against, the ubiquity of the mega-systems
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
Equinix SY3 data centre, Sydney
Mega-mall tactics
Against these drivers, and the push of the mega-systems into our daily lives, we are noting a new paradigm in retail, social commerce and ‘blurred-sector’ selling:
Showrooming
Gated retail
Walled rewards
In system-privileges
All are reactions to, or protests against, the ubiquity of the mega-systems
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
Homes Up is a Chinese store solely for showrooming
Showrooming
People still like to visit bricks-and-mortar (BAM) stores but now want to search online for the best deal first. This has led to the rise of showrooming.
‘People now carry a global showroom in their pocket.’Carrie Bienkowski, head of buyer experience, eBay
The Amazon app lets consumers compare prices online while in-store
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
Homes Up is a Chinese store solely for showrooming
Showrooming
People still like to visit bricks-and-mortar (BAM) stores but now want to search online for the best deal first. This has led to the rise of showrooming.
‘People now carry a global showroom in their pocket.’Carrie Bienkowski, head of buyer experience, eBay
The Amazon app lets consumers compare prices online while in-store
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
Homes Up is a Chinese store solely for showrooming
Showrooming
People still like to visit bricks-and-mortar (BAM) stores but now want to search online for the best deal first. This has led to the rise of showrooming.
‘People now carry a global showroom in their pocket.’Carrie Bienkowski, head of buyer experience, eBay
The Amazon app lets consumers compare prices online while in-store
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
56 Broken Kindle Screens by Sebastian Schmieg and Silvio Lorusso
Anti-Amazonians
In protest against Amazon’s app, BAM stores are fighting back with targeted anti-Amazon tactics.
Best Buy has developed bar codes that are incompatible with Amazon’s app
Target and Walmart have banned sales of Amazon’s Kindle in their stores
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
YSL Devoted to Fans #1 cosmetics
Gated retail
But not all retailers are against mega-systems. Some are using the walled-garden model to offer members-only style benefits.
Soldsie enables Facebook sales using its Comment tool
YSL Beauty and Lacoste released Facebook-only limited editions
Mercedes-Benz sold a limited-edition model of the Smart car via Sina Weibo
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
ASOS Facebook Summer Sale 2012
Walled rewards
The new targeting means consumers can be given tailored rewards.
ASOS offered Facebook fans an exclusive sale that resulted in a 67% spend increase
Sports network AEG’s AXS Invite service lets ticket buyers save seats for friends
Malaysia Airlines’ MHbuddy app enables passengers to share itineraries with friends
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
Google Hangout Live at Topshop Unique autumn/winter 2013
In-system privileges
American Express’s pay-by-tweet enables customers to pay for goods within Twitter
Google Local runs events that bring social networking into the real world for Google Plus members and Google Hangout offers access to exclusive events
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
The Polaroid Fotobar at CES 2013 lets people convert digital photos into high-quality prints in-store
Return of the retailers
Stores are fighting back against online mega-malls with free returns, payment booths, drive-through customer service centres and local pick-up sites.
Shoprunner works with retailers to offer price-match, free shipping and free returns
Analogue brands such as Polaroid are bringing new media in-store to extend their lifespan
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
The Polaroid Fotobar at CES 2013 lets people convert digital photos into high-quality prints in-store
Return of the retailers
Stores are fighting back against online mega-malls with free returns, payment booths, drive-through customer service centres and local pick-up sites.
Shoprunner works with retailers to offer price-match, free shipping and free returns
Analogue brands such as Polaroid are bringing new media in-store to extend their lifespan
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
Net-A-Porter pop-up to launch Karl Lagerfeld collection, New York
Clicks and mortar
Online retailers, including mega-systems, are realising how important offline retail is to the consumer experience.
Net-A-Porter created a pop-up Lagerfeld boutique and is launching a print magazine
eBay has started hosting physical pop-up shops
Google, despite denials, is planning stand-alone stores
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
Net-A-Porter pop-up to launch Karl Lagerfeld collection, New York
Clicks and mortar
Online retailers, including mega-systems, are realising how important offline retail is to the consumer experience.
Net-A-Porter created a pop-up Lagerfeld boutique and is launching a print magazine
eBay has started hosting physical pop-up shops
Google, despite denials, is planning stand-alone stores
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
The Etsy retail space in Brooklyn, New York
‘Pure play online retailers need to be flexible and think about opening physical stores.’Robert Gregory, global research director, Planet Retail
Etsy’s first retail space combined shopping with convivial experiences
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
The Etsy retail space in Brooklyn, New York
‘Pure play online retailers need to be flexible and think about opening physical stores.’Robert Gregory, global research director, Planet Retail
Etsy’s first retail space combined shopping with convivial experiences
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
Topshop’s multi-platform catwalk show with Google
Total retail
Established brands are also piggy-backing on the mega-systems’ multi-channel reach.
Topshop live-streamed its catwalk show on Google and leveraged social buzz through its Be The Buyer app
Friday, June 7, 2013
Google Wallet payment app
These changes have likewise ushered in new behaviours and payment methods among brands, businesses and consumers
Friday, June 7, 2013
C&A Fashion Likes, Brazil
VR/QR culture
What happens online is changing the way we shop for things in-store.
Retailer C&A Brazil created a link between the digital and physical worlds with Facebook-connected coat hangers.
The hangers show how many likes a garment has had and people in-store can see how popular items are before they buy them
Friday, June 7, 2013
Fantasyshopper.com
Social selling
A microeconomy is springing from new social platforms.
‘As social media becomes the biggest area of online footfall it makes sense to fish where the fish are’Paul Smith, managing director of Techlightenment
Friday, June 7, 2013
Friday, June 7, 2013
Friday, June 7, 2013
Friday, June 7, 2013
Pingit app by Barclays
M-banking
The ability to make instant payments and changes to accounts on smartphones are changing how we bank.
: M-banking will attract 115m users in Europe and 86m users in North America by 2015
Source: Berg Insight
Barclays’ Pingit app enables people to send money using their mobiles. It has now been extended to the African market
Friday, June 7, 2013
Card Case app by Square
M-commerce
The ability to make purchases through mobile phones is putting the store into the customer’s pocket.
: Mobile payment transactions will increase to $600bn worldwide by 2016, up from $172bn this year
Source: Gartner
Nearly 300m smartphones, or one in five globally, will be NFC-enabled by 2014
Source: Juniper Research
Friday, June 7, 2013
Glamour Apothecary Wall, New York
The world of buying and selling will change dramatically as a result of these impacts
Friday, June 7, 2013
Glamour Apothecary Wall, New York
Friday, June 7, 2013
PayTouch System by PayTouch
New retail formats
Cashless payments will become the lynchpin of the components that make up the stores of tomorrow.
‘We can use digital technology in many ways to enhance retail. It’s a great opportunity, not a threat’David Judge, co-founder, creative agency StartJudgeGill
Friday, June 7, 2013
PayTouch System by PayTouch
New retail formats
Cashless payments will become the lynchpin of the components that make up the stores of tomorrow.
‘We can use digital technology in many ways to enhance retail. It’s a great opportunity, not a threat’David Judge, co-founder, creative agency StartJudgeGill
Friday, June 7, 2013
Net-A-Porter wall, London
Online fashion retailer Net-A-Porter used an augmented shopping window to merge online and offline.
Visitors to Vogue Fashion’s Night Out in 2011 could use smartphones and iPads to view information on items in the window and buy them
Friday, June 7, 2013
PayPal Here by Fuseproject
Trader nation
Distinctions between retail and wholesale vendors and buyers will merge, as smartphones enable people to buy and sell anywhere.
Design agency Fuseproject has created PayPal Here, a system for electronic payments company PayPal that lets small businesses accept real-world card payments
Friday, June 7, 2013
Pay with Square app by Square
Friday, June 7, 2013
Pay with Square app by Square
Friday, June 7, 2013
Pay with Square app by Square
Friday, June 7, 2013
Pay with Square app by Square
Friday, June 7, 2013
Tesco Homeplus, South Korea
Generation M
A generation of people will emerge who have never had, and will never have, access to a landline phone or fixed-place computer. Their expectations and attitudes will shape the market in the next 10 years.
‘Apps, payment systems and all content will be developed foremost for mobile devices that we hold in our hands’Amber Case, cyborg anthropologist
Friday, June 7, 2013
Nuji.com
Co-commerce
Open sourcing means that customers are the new R&D team. Social media has turned customers into the new marketers. And now with Co-commerce customers can be the new retailers.
Nuji is a social shopping network that lets people curate their own shops online. Users earn discounts from retail partners when they sell items
Friday, June 7, 2013
Nuji.com
Co-commerce
Open sourcing means that customers are the new R&D team. Social media has turned customers into the new marketers. And now with Co-commerce customers can be the new retailers.
Nuji is a social shopping network that lets people curate their own shops online. Users earn discounts from retail partners when they sell items
Friday, June 7, 2013
Nuji.com
Co-commerce
Open sourcing means that customers are the new R&D team. Social media has turned customers into the new marketers. And now with Co-commerce customers can be the new retailers.
Nuji is a social shopping network that lets people curate their own shops online. Users earn discounts from retail partners when they sell items
Friday, June 7, 2013
Creative Factory customisation platform by Spies & Assassins for Puma
These practices will usher in a new ecosystem of buying and selling
Friday, June 7, 2013
Creative Factory customisation platform by Spies & Assassins for Puma
Friday, June 7, 2013
Creative Factory customisation platform by Spies & Assassins for Puma
Friday, June 7, 2013
Creative Factory customisation platform by Spies & Assassins for Puma
Friday, June 7, 2013
Facedeals facial recognition system by RedPepper, US
Face to place
Frictionless payments will evolve from mobile wallets to technologies that recognise you as you walk into a store.
The Facedeals system recognises people as they enter a store. It then offers them deals specific to them
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
Google office interiors, Moscow and Tel Aviv
Phy-gital mega-systems
Despite retailers’ current backlash against the mega-systems, the latter will own much of the infrastructure of connected commerce as it develops.
Total retail, as we call this, will be synaesthetic and immersive, and phy-gital shopping will become seamless under the mega-systems
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
Google office interiors, Moscow and Tel Aviv
Phy-gital mega-systems
Despite retailers’ current backlash against the mega-systems, the latter will own much of the infrastructure of connected commerce as it develops.
Total retail, as we call this, will be synaesthetic and immersive, and phy-gital shopping will become seamless under the mega-systems
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
Google and BERG’s connected products are the forerunners to the Internet of Things
Branded lives
Through the Internet of Things, mega-systems will further penetrate our lives.
As home appliances, cars and clothes become connected, our surroundings will belong to one or another walled garden.
We will live entirely through tools synchronised with our chosen eco-system enabling us – and the mega-systems that touch us – to understand and exploit all deep data
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
Google and BERG’s connected products are the forerunners to the Internet of Things
Branded lives
Through the Internet of Things, mega-systems will further penetrate our lives.
As home appliances, cars and clothes become connected, our surroundings will belong to one or another walled garden.
We will live entirely through tools synchronised with our chosen eco-system enabling us – and the mega-systems that touch us – to understand and exploit all deep data
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
Smithfield Case uses individual preferences to compile personalised fashion packages for men in their 30s and 40s according to their lifestyle
Predictive retail
Retailers will use data profiles to know customers’ tastes so closely that they will send them products directly.
Payment will be taken automatically via pre-synchronised accounts.
Deliveries will be timed to fit each customer’s calendar, accessible online via the omni-synchronised mega-systems
Friday, June 7, 2013
The Tomorrow Store : The Dawn of the Mega-systems
Align your brand with the values and style of the mega-systems
Introduce limited editions that take advantage of walled gardens
Piggy-back onto the mega-systems to offer tailored rewards
Use dynamic and streamlined visualisation styles to demystify data
Bring the digital into physical retail outlets with live streaming and location-responsive apps
Integrate the mega-system aesthetic into your graphics and retail design
Consider creating apps that side-step the mega-systems
Design your products to connect with the mega-systems through the Internet of Things
Understand the smartphone as a mobile wallet, tracker and micro-retailer
Friday, June 7, 2013
The Tomorrow Store The Dawn of the Mega-systems
Friday, June 7, 2013