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NO MAN CAN
WALK ALONENeither can social media
the singapore
marketerknowledge for marketing excellence apr-jun’17
$5.35 incl. GST
14 How To Growth Hack Your Brand?
20 How Can Social Media Lead Effective Product Marketing?PLUS+
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NAME
Steven Tan
10123 01.01.17 31.12.17
MEMBERSHIP NO. START DATE EXPIRY DATE
Connecting & Creating Marketers
The Singapore Marketer is a quarterly magazine published by Marketing Institute of Singapore.
Tel: (65) 6294 7227. Subscription is available upon request; please contact Joreen Yee at [email protected].
The views expressed in The Singapore Marketer do not necessarily represent those of the Marketing Institute of Singapore. No
responsibility is accepted by the Institute or its staff for the accuracy of any statement, opinion, or advice contained in the text
or advertisements, and readers are advised to rely on their judgment or enquiries, and to consult their own advisers in making
any decisions which would affect their interest. All materials appearing in The Singapore Marketer is copyright. No part of the
publication may be reproduced without prior written permission of the Marketing Institute of Singapore. The Marketing Institute
of Singapore welcomes contributions and letters. These might be edited for clarity or length. Articles, letters and requests to
reproduce articles appearing in The Singapore Marketer should be sent to the Editor, Marketing Institute of Singapore, 51 Anson
Road, #03-53 Anson Centre, Singapore 079904 or write to [email protected].
Dear Readers
1
Editor’s Note
THE SINGAPORE MARKETER
April - June 2017
Editor
Mickey Hee
Contributing Writers
Natalie Koh, Charles Phua, Nazhath Faheema
and Pamela Wigglesworth
MIS EXECUTIVE COUNCIL
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Bhavik Bhatt
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Marketing Institute of Singapore
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Email: [email protected]
Website: www.mis.org.sg
Mickey HeeEditor
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Content Page
A MARKETER’S STORY
8
FEATURE
20
FOCUS
26
GURU TALK
14
3
04
and neither can social media
COVER STORY
32
MARKETER@WORK
Using Social Media for
the singapore marketer
apr-jun’17
4
5
Cover Story
No man can
walk alone– and neither can social media
It is a phenomenon we see all too
often: marketers griping about the
immeasurability of social media or
lamenting the futility of their efforts
at upkeeping a wide spread of social
media accounts.
within the context of social media
for you
different digital marketing channels
the singapore marketer
apr-jun’17
6
Embark on user journeys with your
customer
with retargeting ads on social media
(Diagram taken from: thinkwithgoogle.com)
(Diagram taken from: thinkwithgoogle.com)
7
Cover Story
work in tandem with social media to
ABOUT THE WRITER
Natalie Koh
No template for social media
strategies
8
the singapore marketer
apr-jun’17
Trisha Kuek, Social Media AssociateLazada Singapore
Interview with
Can you tell us a little bit about
your career path and your current
role at the Lazada?
Trisha lives and breathes social media. From her short stint in a digital agency to managing
the social media strategies of Lazada, she has made a mark in the social media space as seen
by Lazada’s presence and success in the various social media platforms. In this issue of The
Singapore Marketer, we have invited Trisha to share her tips and tricks to achieving an effective
social media plan.