The Secrets to Creating a Successful LinkedIn Marketing Campaign

With Coach Powell

Food for thoughtIt is not enough to be the best… when you have the ability to be GREATWhat is your potential?What is holding you back?VISION ~ can you see, touch and taste your dreamsBELIEF ~ beyond hope, absolute faith in yourself, on your goals, in the outcomeDESIRE ~ what gives depth and meaning in your life?COURAGE ~ the ability to place your dreams above your fearsPERSEVERANCE ~ in the face of disappointment.. in the face of setbacks and barriers.. the strength to take one step.. and then.. another step… and then another…EXECUTION ~ what inspires you to take action? what is your creative force?PASSION ~ what spark lights your soul? what drive you?Aspire to greatness in each facet of your life… in your career, in your relationships, in your dreams… for the future.It’s simply not enough to be the best… When you Have the ability to be GREAT

If you could do just a little better with one of these ideas right now, what does it need to be?How are you going to make the change?

Let’s share this powerful experience!

http://youtu.be/q5kn4OBRxro

What did you like most about it?

Take the greatness poll!

Course Objectives

Use LinkedIn to:• Identify and engaging target markets• Create engaging messages• Market your professional expertise• Construct brilliant follow-up strategies• Make and inspire real commitment to action• Cash in on your campaign success

Identifying and Engaging Target Markets

What do people search for when they look for people in your profession? You have to show up!

• Do they look for your title?• Do they look for the problem you solve?

Search for people that you want to associate with• Save a list• Read the profiles (hint look for common interest)• They may see you!• Search Groups

It’s engagement time• Reach out with ANSWERS• Post to discussions• Post profile updates

Create Engaging MessagesUse your inbox• You can send messages and respond to them here• See all of your invitations and invite them to do something

• Join a group view • View an interesting post

Q&A in answers• Respond to open questions (get BEST ANSWER!)• Ask your own POWER QUESTION (Challenge!)• Point it anywhere you like

Always ask a question that inspires further dialog at the end of any communication• How would you feel if this happened to you?• When was the last time you had to deal with that?• What made you decide to do it that way?

Market your professional expertise

LinkedIn does the heavy lifting for you

Set up your profile correctly (more on this later)• List previous experience and accomplishments• Join active groups that are relevant to you• Participate in discussions (don’t forget to set up discussion e-mail)• Get your friends to give you feedback on your profile• Have your friends share your profile and cc you!

Answer questions (always give this your best). Don’t forget to ask for the expert rating

Get and give as many recommendations as you can!• You can share recommendations in other places later

(cont.) Market your professional expertise

You can send messages• Inbox• Groups

Post to your profile – Link from Twitter or Facebook

Co-Sponsor events

Construct brilliant follow-up strategies

The magic in all social media is your ability to connect and stay connected

Because you can track any major activity you can follow-up

Follow up invitations that you want to accept with an offer to do something easy like take a poll or survey

Thank people that answer your questions with engaging questions (exp. Would you mind if I share your answer with other connections in my network)

When someone updates their profile, ask “who should I share your new profile with?”

People that RSVP and attend your events

Discussions that you’ve enjoyed

Make and inspire real commitment to action

We’ve already gone over several opportunities that you have to communicate. Now let’s talk about the best ways to make them work.

Personalize everything!• Always use first names• Ask questions (this shows interests and clarifies intentions)

Volunteer to share!

Stop being selfish and ask experts to help• Start with the easy yes• You’ll know from reading their profiles

Cash in on your campaign successTo really cash in, you have to know what you want! Yes, I mean specifically. Your going to have to share what you want, the benefits that you offer and what it means to you. (Challenge) What’s your benefit statement?

Do you want:• To sell a product or service• To build your network• To find a new opportunity

No matter what you want, you’re going to have to behave in the right way to get it done.

Here are some NO-NO’s that should help:• Never connect to people that you don’t know, like and trust. If you do,

develop a process to create trust quickly• Never bad mouth or accuse others on the web.• Never market yourself unless there is a call to do so, the same goes for tips

and opinions.

ReviewToday I helped you learn to use LinkedIn to:• Identify and engaging target markets• Create engaging messages• Market your professional expertise• Construct brilliant follow-up strategies• Make and inspire real commitment to action• Cash in on your campaign success

All you have to do now is make it happen! Set a timeline, choose your activities and get started.

Feel free to let me know how you are doing.Phone: 703-201-4267 Email: marvpow@aol.com

-Coach Powell“Your success is our focus”

Don’t forget to invite me to join you on

LinkedIn!

If you liked this presentation?You’ll really like this!

Did you know that you can have this kid of training available to you all the time right at your fingertips!

My web partners and I have taken great care to post an incredible amount of super informative audio, video and document content on my website for a steal. On our Ninetydaypowerplay website you can gain access to our best thinking on all kinds personal and professional development topics. Here you will learn what it takes to improve your networking skills, lead your teams, develop sales skills, create use marketing programs and so much more.

Not only that, we post new stuff every week from our live seminars. This way, there are always fresh ideas to grow from.

Everyone else will pay $39 month but you can gain access to it all right now for just

1 whole US dollar!That’s right for just a $1 right now you can have access to everything for an entire week!

Just past this URL into your browserhttp://ninetydaypowerplay.com/register-for-business-explosion-power-pack/ and follow the instructions.

BONUS GIFT!

For those of you that that actually take this deal right now on the live call. Let me know by telling me in the question box and I’ll give you a hands on review of your LinkedIn page live right now!

Also, if there are any questions left in the que when I’m done. I’ll answer them on my next LinkedIn webinar right up front so ask away.

By the way, your all invited back to that one for FREE!

Time to share!What was the biggest thing you learned today and how will you use the information right away?

Don’t forget to take the survey that you’ll get in your email soon.

And the count down begins!

Thanks to you all for playing nicely!