INside Sales Series

LinkedIn Sales Profiles that Win Business

Anthony Slater

Product Consultant,

Sales Solutions

Ben Eatwell

Marketing Manager,

Sales Solutions

You can participate by typing your questions into

the Chat panel

(You may need to open the Chat panel by moving your cursor over the green bar at the

top of your screen and clicking the appropriate button.)

Who would you buy from?

4

How your profile appears in Search Results

5

How your profile appears in “Who Viewed Your Profile”

TIP 1 Upload a professional photo

Profiles with photos are 14 times

more likely to be viewed than those without

What’s wrong with these photos?

Make it descriptive who you are, what you do, and the value you

provide.

TIP 2 Write a compelling headline

Carlton Seymour Cloud Solutions Specialist. Helping large enterprises make

the move to cloud based infrastructure

Matthew Alba NSW Business Banker, Westpac. Helping small to medium

businesses expand and thrive with tailored financial solutions

Shannon Frank Account Executive, Hancock Media: Helping ad agencies

extend their reach on social networking sites.

matthew alba Business Banking

Shannon Frank sales rep

Carlton Seymour Inside Sales, GAM Accounts, IS- APAC

Viewers look at your photo and headline first.

Source: EyeTrackShop – Nov 2011

TIP 3 Tell your story in your summary

• Showcase your expertise

• Convey your passion

• Provide a “Call to Action”

Your background

Your company

Your passion

A call to action

Summary

As a sales professional, throughout my career I have always been passionate about building relationships

and adopting new concepts that better myself, my company and my client’s experience.

During this time, I have had the privilege of working alongside talented individuals at major companies,

such as Staples and ADP, in various offices throughout North America.

I now work at LinkedIn, as a Sales Solutions Account Executive, in New York City. As of July 2013,

LinkedIn passed the 320 million members mark, and we continue to add members at a rate of two

members every second! We continue to strive to connect the world’s professionals, making them more

productive and successful.

LinkedIn Sales Solutions affords me the opportunity to work with sales organizations to share how social

selling can generate sales opportunities that otherwise may have gone unnoticed. Social selling changes

the game by allowing users the ability to discover the sales insight necessary for a sales organization to

effectively engage prospects and close deals. This is made possible by leveraging LinkedIn’s flagship

product, “Sales Navigator.”

My areas of expertise include: B2B sales, prospecting, lead generation and relationship building, focusing

on the mid-market space.

If you would like to learn more about how we can transform your sales organization through social selling,

please contact me via InMail!

TIP 4 Add rich media

Turn your profile into a sales opportunity by:

Enhancing your profile visually

Adding content relevant to the products and services you sell

Sales Navigator users get:

- Full list of visitors from past 90 days

- Analytics like the industries and

geographies of your visitors to fine-

tune your profile

TIP 5 Who’s Viewed Your Profile

Next Steps

Effective Prospecting on LinkedIn

14 May 2015, 2:30pm AEST / 12:30pm SGT

1. Using the LinkedIn database to build lead pipeline

2. Engaging with the entire decision making unit

3. Learn how to best leverage your network for effective prospecting

Next Month’s INside Sales Webinar

1 Upload a professional photo

2 Write a compelling headline

3 Add rich media

4 Tell your story in your summary

5 Analyse “Who Viewed your Profile”

Questions