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The science of mobile advertising The science of mobile advertising
www.mobilda.com
Mobilda
The Market
Power ofmobile
Power of mobileadvertising
Mobilda’sCapabilities
Challenges
Vision
Thank you
The science of mobile advertising The science of mobile advertising
www.mobilda.com
Mobilda was founded by Mars Technologies Ltd. with the primary goal of providing all around solutions when itcomes to mobile advertising. Mobilda powers advertisers, publishers and developers, offering advanced solutionsboth in the fields of mobile advertising and mobile technologies.
Thanks to 60 professionals who bring a great deal of passion and experience we are proud to say that we have established a business capable of delivering great results for all parties in the mobile market. The mobile advertisingmarket is still in its early years, yet experts predict that it will turn to be the most powerful media in history.Our mission is to be there, delivering worldwide brands to consumer hands.
Mobilda is a part of MarsMediaGroup an online advertising agency, located in Hertzliya Pituach High-Tech Park.MarsMediaGroup offers complete online advertising solutions including social media, display, affiliate networks,in-game advertising, performance marketing and internet technologies.
mobildamobilda About Us
Mobilda
The Market
Power ofmobile
Power of mobileadvertising
Mobilda’sCapabilities
Challenges
Vision
Thank you
The science of mobile advertising The science of mobile advertising
www.mobilda.com
mobildamobilda Mobilda’s activities in the mobile advertising market
Search Ads SMS & Reverse Billing
Affiliate Network Wap Display Ads
Carriers Portal Ad Server App Display Ads
Push Notifications
Mobile Ad Server
Application development
Mobile Technologies
Mobilda
The Market
Power ofmobile
Power of mobileadvertising
Mobilda’sCapabilities
Challenges
Vision
Thank you
The science of mobile advertising The science of mobile advertising
www.mobilda.com
The MarketThe Market
Asia
EuropeUSA
$1.5 billion spent on mobile advertising
16 billion mobile page impressions eachday (2010)
2 billion mobile population
433 million mobile internet population
$212 million mobile advertising revenue
$82 million mobile search advertising
$78 million mobile banner advertising
82 million mobile internet users by 2011
$1.24 billion mobile advertising revenue
300 million mobile population
49 million users engaged with ads
12 million purchased an item
2011
Mobilda
The Market
Power ofmobile
Power of mobileadvertising
Mobilda’sCapabilities
Challenges
Vision
Thank you
The science of mobile advertising The science of mobile advertising
www.mobilda.com
The MarketThe Market US share of mobile ad spend
$3,500
2010 2011 2012 2013 2014
$3,000
$2,500
$2,000
$1,500
$1,000
US
$ M
illio
ns
$500$271$271
$163$163
$356$356
$325$325
$307$307
$554$554
$390$390
$548$548
$652$652
$468$468
$964$964
$714$714
$552$552
$1,581$1,581
$803$803
$0
SMS
Search
Display
Mobilda
The Market
Power ofmobile
Power of mobileadvertising
Mobilda’sCapabilities
Challenges
Vision
Thank you
The science of mobile advertising The science of mobile advertising
www.mobilda.com
The MarketThe Market US mobile advertising market forecast
$3,500
2010 2011 2012 2013 2014
$3,000
$2,500
$2,000
$1,500
$1,000$790
$1,186
$1,591
$2,136
$2,946U
S$
Mill
ions
$500
$0
Mobilda
The Market
Power ofmobile
Power of mobileadvertising
Mobilda’sCapabilities
Challenges
Vision
Thank you
The science of mobile advertising The science of mobile advertising
www.mobilda.com
51,000,000 cars 51,000,000 cars 210,000,000 TVs210,000,000 TVs
1.2 billion mobile phones1.2 billion mobile phones
Mobile phones #1 seller of 2009 By 2014, mobile internet shouldtake over desktop internet usage
400
2007 2009 2011E 2013E
MobileinternetUsers
DesktopinternetUsers
2015E
800
1,200
1,600
2,000
In 2010 mobile subscribers surpassed 5 billion (the world population is 6.8)
86% usesmartphones while
watching tv
85% of children own a phone while only 73% own a book 81% of smartphones users
browse the internet
US: 9 out of10 own a mobile phone39% use smartphones
in the bathroom
Power of mobilePower of mobile Powerful beyond numbers
Mobilda
The Market
Power ofmobile
Power of mobileadvertising
Mobilda’sCapabilities
Challenges
Vision
Thank you
The science of mobile advertising The science of mobile advertising
www.mobilda.com
Power of mobile advertisingPower of mobile advertising Usage & Stats
79% use smartphones tohelp while shopping
79% use smartphones tohelp while shopping
70% use smartphoneswhile in store
70% use smartphoneswhile in store54% to find a retailer54% to find a retailer
49% compare prices49% compare prices
44% read reviews and product info
44% read reviews and product info74% make a purchase based
on a smartphone search74% make a purchase based
on a smartphone search
34% search in-store inventory34% search in-store inventory
42% click onthe mobile ad
35% visit theadvertiser site
49% make a purchase
27% call thebusiness
The science of mobile advertising
1 2 3 4
No other medium today allows advertisers targeting options like mobile. Mobile advertisingoffers advanced targeting such as: age, gender, mobile device and more importantly - location.Behavioral targeting is also an option for advertisers as they can track the user's activity onsocial networks and get a clearer picture on who he is and what he likes. Targeting on cell phonesenables advertisers to zero in on willing and potential audience for improved ROI.
Targeting
Tracking the results of a campaign is crucial for advertisers to ensure that their advertising dollarsare not wasted. The mobile media offers various forms of tracking such as: impressions, click tocall, click to SMS and click to browse. In addition advertisers can see live who is viewing adsaround the world. Mobile advertising offers high level analytical and monitoring tools to help advertisers assess the impact of their campaigns.
Tracking
The mobile market is flexible allowing the use of several formats such as WAP, messaging andvideo. This ensures a large reach and this makes it easier for advertisers and publishers as theydon't need to alter the message several times during the process.
Flexibility
Mobilda
The Market
Power ofmobile
Power of mobileadvertising
Mobilda’sCapabilities
Challenges
Vision
Thank you
The science of mobile advertising The science of mobile advertising
www.mobilda.com
Power of mobile advertisingPower of mobile advertising Greatest features
Mobilda
The Market
Power ofmobile
Power of mobileadvertising
Mobilda’sCapabilities
Challenges
Vision
Thank you
The science of mobile advertising The science of mobile advertising
www.mobilda.com
Power of mobile advertisingPower of mobile advertising Mobile vs. other advertising media
Reach Targeting Engagement Viral Transaction
Mobile
Internet
TV
Radio
Outdoor
100100
5050
5050
4040
6060
2020
9090
5050
3030
1010 1010 1010
1010
10101010
1010
7070 8080 8080
606040408080
9090
2020
2020
4040
1010
Source: Chetan Sharma, January 2011
Mobilda
The Market
Power ofmobile
Power of mobileadvertising
Mobilda’sCapabilities
Challenges
Vision
Thank you
The science of mobile advertising The science of mobile advertising
www.mobilda.com
Mobilda offers advanced targeting options:Age & gender, location, behavioral, contextual, carrier, handset and surfing network.
Mobilda’s CapabilitiesMobilda’s Capabilities Targeting 2.0: ask and you shall receive
Gender: femaleAge: 29
Location: Sunset Blvd. Los AngelesCarrier: T-mobileHandset: iPhoneSurfs using: WiFi
Behavior: highly active on social networks
Mobilda
The Market
Power ofmobile
Power of mobileadvertising
Mobilda’sCapabilities
Challenges
Vision
Thank you
The science of mobile advertising The science of mobile advertising
www.mobilda.com
Mobilda’s CapabilitiesMobilda’s Capabilities Large reach through top carriers
Mobilda
The Market
Power ofmobile
Power of mobileadvertising
Mobilda’sCapabilities
Challenges
Vision
Thank you
The science of mobile advertising The science of mobile advertising
www.mobilda.com
Mobilda’s CapabilitiesMobilda’s Capabilities Technology
Web to Mobile Adjustment Script
Carrier Portals Development
Mobile Pages Development
Application Development
Today News Mail Tghyu jedi ijerti ierjti
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Search
mobile portals
Music Games Downloads
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NewCollection2012
News
Sunrise:06:58 am Sunset:05:43 pm
Wind Chill: 25F / -4c Humidity:39%Wind:NNW 22mph / 35
Mobilda is the house of new mobile technologies, offering existing and custom made solutions that work.
West Coast in for a stormy week
The National Weather Service has issued
a wind warning for the Washington coast
and northwest interior through Monday
evening. Meanwhile,...
World NewUnrest has spread across the Middle East
and North Africa after upheavals in Tunisia
and Egypt. CNN takes a look at what's
happening throughout the region.
EconomyNEW YORK (CNNMoney) -- U.S. stocks
ended Monday's session mixed, as
investors digested President Obama's 2012
budget proposal in a quiet trading session.
1
Notifications
West Coast in for a stormy week
The National Weather Service has issued
a wind warning for the Washington coast
and northwest interior through Monday
evening. Meanwhile,...
Get the App >
Sunrise:06:58 am Sunset:05:43 pm Wind Chill: 25F / -4c Humidity:39%Wind:NNW 22mph / 35
Weather Forecast
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Mobilda
The Market
Power ofmobile
Power of mobileadvertising
Mobilda’sCapabilities
Challenges
Vision
Thank you
The science of mobile advertising The science of mobile advertising
www.mobilda.com
Mobilda’s CapabilitiesMobilda’s Capabilities One-Stop-Shop
This way for app monetization
This way forincreased revenue
This way fortargeted audience
Mobilda offers an entrance ticket including the greatest features of the mobile market for any need.
Mobilda
The Market
Power ofmobile
Power of mobileadvertising
Mobilda’sCapabilities
Challenges
Vision
Thank you
The science of mobile advertising The science of mobile advertising
www.mobilda.com
ChallengesChallenges Knowledge
Advertisers are well aware of the mobile advertising power, however, their lack of knowledge in this new market makes it hard for them to operate.
Media Delivery
Mobilda connects the dots delivering advertiser's brand to consumer hands
!!
............................................................
............................................................
Advertising
Ad Network
Carrier(Portal)
Carrier(Network)
HandsetContentEnabler
ContentPublisherAd Server
AdvertiserAdvertiser
ConsumerConsumer
Mobilda
The Market
Power ofmobile
Power of mobileadvertising
Mobilda’sCapabilities
Challenges
Vision
Thank you
The science of mobile advertising The science of mobile advertising
www.mobilda.com
ChallengesChallenges Monetization
Mobilda manages a dedicated mobile affiliate network displaying ads all around
Few monetization options - while the mobile advertising market generates huge traffic, there are just few optionsfor monetization.
Mobilda
The Market
Power ofmobile
Power of mobileadvertising
Mobilda’sCapabilities
Challenges
Vision
Thank you
The science of mobile advertising The science of mobile advertising
www.mobilda.com
VisionVision Delivering brands to consumer hands
The mobile advertising market is still very new and is continuously evolving, yet experts already say that it will turnto be the biggest media in history.
mobilda brings everything to the table from marketing experts, latest technology and endless enthusiasm to get thebest out of the mobile advertising market. Expectations are sky high and our mission is to match our partners needson the one hand and deliver great content to consumers on the other. To do this we are here to offer our knowledge,capabilities and experience in the field of mobile advertising, delivering worldwide brands to consumers hands.
We wish to be known as one of the best mobile ad agencies in the world by building a reputable reputation basedon hard work, capabilities and great relationships with partners all over the world.
Mobilda
The Market
Power ofmobile
Power of mobileadvertising
Mobilda’sCapabilities
Challenges
Vision
Thank you
The science of mobile advertising The science of mobile advertising
www.mobilda.comwww.mobilda.com
Mobile your ads with mobildaContact us and start you mobile advertising today.
Contact us today: Tel: +972-9-9566163
Fax: +972-9-9566263Email: [email protected]
2 Maskit st. Building D, 4th floorHertzliya Pituach, P.O.Box 4178Zip 46140, Israel
Thank you.