Mobile Advertising Landscape in 2014 - Team Mango Media

Copyright © 2014 Team Mango Media Private Limited. All rights reserved.

3 Trends that are likely to Define the Mobile AdvertisingLandscape in 2014

If 2013 marked a milestone in the use of smart devices and mobile application developmentin the virtual world; 2014 is expected to touch newer realms of customer dependency onsmart devices than ever. Usage of smartphones has burgeoned. However, mobile advertisingspending has not kept up with the demand in the earlier years. Brands across the world havetremendous opportunities to engage with their target audience through mobile and otherstate-of-the-art technologies. Every successful mobile apps development company isexpected to present newer possibilities for online businesses to scale newer heights in 2014.

Personalized Advertising

Over the last few months, you may have noticed that marketers send you ads and posts thatare relevant to your needs and preferences. This is because social media platforms and othermediums track your online behavior. Previous searches and site visits are tracked and themarketers present to you only that range of products or services that you have sought before.

http://www.themangomedia.com/blog/3-trends-that-are-likely-to-define-the-mobile-advertising-landscape-in-2014/


Taking advantage of this data is extremely important today. Consumers have willingly sharedthis data through their tracking hardware or social media so that highly personalized andtargeted products and services can be offered to them. This way, relevant and personalizedadvertising is achieved by mobile apps development company.

Wearable Smart Devices

In 2012, there began a new technology wave of wearable smart devices. However, they werestill limited in their usage, purpose and design. Some of the prominent examples includeSamsung’s Galaxy Gear Smart-watch, Google Glass-like devices. But 2014 holds greatpromises for such wearable devices. Special virtual assistant apps are designed to work withthis new ecosystem and these highly intelligent devices offer a customized experience to theusers and customers. Businesses that want to break through the usual and create maximumimpact should introduce this type of services for their customers.

http://www.themangomedia.com/iphone-android-application-development.php

http://www.themangomedia.com/web-design.php


The Power of Facebook

The role of Facebook in mobile application development is huge and inevitable. Although,the social media platform is currently showing a dip in its popularity and usage, it stillcontinues to be the most wide-reaching social network. Facebook in 2014 will emerge as anadvanced marketing machine since it employs numerous AI techniques. More intelligent andvery targeted advertisements are made possible by Facebook. Colossal amounts of user dataare collated for the purpose of sales and marketing on this platform. Facebook is alsoinvesting heavily on this purpose and this comes as an advantage to every successful mobileapps development company. Marketers, in 2014, should look at Facebook as a more seriousrevenue avenue.

http://www.themangomedia.com/mobileapplication-development.php

http://www.themangomedia.com/web-development.php

http://www.themangomedia.com/digital-marketing.php


In mobile application development, the omnipotent presence of the mobile has turnedaround the world and its way of shopping. Mobile devices have emulated the power togather even complex real-time data like temperature, location, motion, user behavior,engagement and schedule. Newer data sources are important to create personalizedmarketing campaigns that can do the job without intruding into a user’s privacy. This way,marketers’ spend on ads are justified, streamlined and result yielding.

Mobile Advertising Landscape in 2014

http://www.themangomedia.com/blog/3-trends-that-are-likely-to-define-the-mobile-advertising-landscape-in-2014/




Infographic by: WebDAM Solutions

http://www.webdam.com/

Technology

Mobile Advertising Landscape in 2014 - Team Mango Media