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August 28 – September 7, 2017
The San Francisco Survey Number XIV
About The San Francisco Survey
• The San Francisco Survey is a project of the Committee on Jobs, conducted by EMC Research. Our goals are to develop an on-going tool to gauge public opinion and to help inform elected officials and interested parties of the public’s views on policy issues. The San Francisco Survey uses an open and transparent platform and will release the results of each of the surveys it conducts.
• In addition to providing survey results, the San Francisco Survey will release demographic and voter data on a regular basis to help inform policy discussions in San Francisco.
2
Methodology• Web Survey of San Francisco Voters
• Offered in English, Chinese, and Spanish
• Demographics closely match the demographics of the registered voters in the city
3
Please note that due to rounding, percentages may not add up to exactly 100%
Date # of Interviews
Survey I* September 10-16, 2013 553
Survey II* November 4-7, 2013 631
Survey III* February 11-17, 2014 616
Survey IV* April 30 – May 6, 2014 582
Survey V August 4 – 12, 2014 622
Survey VI September 2 – 7, 2014 646
Survey VII February 9-16, 2015 687
Survey VIII April 27-May 1, 2015 710
Survey IX August 27- Sept 3, 2015 844
Survey X October 21-27, 2015 565
Survey XI February 17-22, 2016 886
Survey XII September 6-11, 2016 644
Survey XIII January 31- February 8, 2017 631
Survey XIV August 28 – September 7, 2017 604
*Surveys only offered in English
and Chinese.
Key Findings
• After slight improvements in mood last February after the Election, many San Francisco voters are back to feeling more pessimistic about the direction of the City.
• Homelessness, cost of living, and housing remain as the most prominent top of mind issues for San Francisco voters.
• Addressing homelessness is overwhelmingly an important priority for local voters.
4
GENERAL ATTITUDES ABOUT SF
5
Right Direction/Wrong Track
30%
51%
Sept.'13
Nov.'13
Jan.'14
Mar.'14
May'14
July'14
Sept.'14
Nov.'14
Jan.'15
Mar.'15
May'15
July'15
Sept.'15
Nov.'15
Jan.'16
Mar.'16
May'16
July'16
Sept.'16
Nov.'16
Jan.'17
Mar.'17
May'17
July'17
Sept.'17
Right Direction Wrong Track
Q3. Do you think things in San Francisco are generally going in the right direction, or do you feel that things are pretty seriously off on the wrong track?
6
About half of San Francisco voters think the city is off on the wrong track.
Excited about Future/Worried about Changes
19%
26%
15%
24%
27%
19%
29%
29%
28%
31%
30%
31%
30%
31%
29%
27%
27%
33%
34%
31%
33%
35%
34%
36%
44%
37%
51%
46%
42%
42%
34%
34%
34%
29%
31%
28%
6%
6%
5%
4%
4%
6%
3%
6%
5%
6%
5%
6%
Sept. '17
Feb. '17
Sept. '16
Feb. '16
Oct. '15
Sept. '15
May '15
Feb. '15
Sept. '14
Aug '14
May '14
Feb. '14
Excited about Future of SF
Excited & Worried Unhappy or Worriedabout Changes in SF
Don't know
7
Do you agree or disagree with each of the following statements?Q25. I am unhappy or worried about changes happening in SFQ26. I am excited about the future of SF
Some voters are both worried and excited about the future of SF.
San Francisco Attitudes8
I am likely to move out of San Francisco in the next few years
Do you agree or disagree with each of the following statements?Q29. I am likely to move out of San Francisco in the next few years
Strongly disagree –
Strongly agree
Some voters indicate that they are likely to move out of the City.
24%
18%
20%
20%
18%
21%
19%
18%
17%
14%
23%
24%
19%
22%
23%
21%
23%
23%
25%
20%
13%
17%
12%
10%
12%
9%
10%
10%
10%
12%
14%
15%
16%
16%
17%
16%
18%
16%
12%
18%
26%
25%
34%
32%
31%
34%
29%
33%
37%
36%
+2
+7
+13
+12
+13
+13
+10
+15
+20
+22
Sept. '17
Feb. 17
Sept. '16
Feb. '16
Oct. '15
Sept '15
May '15
Feb. '15
Aug. '14
Feb. '14
Stronglyagree
Somewhatagree
Don'tknow
Somewhatdisagree
Stronglydisagree
Top Three Problems in San Francisco
Q4. What would you say are the most important problems facing San Francisco today? (up to 3 responses accepted – percentages total over 100%)
9
Housing concerns appear to be growing again, as the number who say transportation is a top problem is falling.
Homelessness, 65%
Cost of living, 50%
Housing, 49%
Transportation, 15%
Crime/Safety, 24%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Sep
-13
No
v-13
Jan
-14
Mar
-14
May
-14
July
-14
Sep
t-1
4
No
v-14
Jan
-15
Mar
-15
May
-15
July
-15
Sep
t-15
No
v-15
Jan
-16
Mar
-16
May
-16
July
-16
Sep
t-1
6
No
v-16
Jan
-17
Mar
-17
May
-17
July
-17
Sep
t-1
7
Most Important Problem in San Francisco
Q4b. What would you say are the most important problems facing San Francisco today? (top ranked response)
10
Concern for homelessness has risen and is the issue is most frequently mentioned as the top problem facing SF.
Homelessness, 29%
Cost of living, 22%
Housing, 20%
Transportation, 1%
Education, 2%
Economy/Jobs, 1%0%
5%
10%
15%
20%
25%
30%
35%
Sep
-13
No
v-13
Jan
-14
Mar
-14
May
-14
July
-14
Sep
t-14
No
v-14
Jan
-15
Mar
-15
May
-15
July
-15
Sep
t-15
No
v-15
Jan
-16
Mar
-16
May
-16
July
-16
Sep
t-16
No
v-16
Jan
-17
Mar
-17
May
-17
July
-17
Sep
t-17
PRIORITIES
11
General Priorities12
Addressing homelessness and controlling the cost of living are top priorities for SF voters.
Q30-38. On a scale from 1 to 7, where 1 is not at all important and 7 is extremely important, how important do you feel each of the following should be in San Francisco right now?
70%
57%
54%
51%
45%
38%
36%
34%
31%
21%
27%
29%
32%
28%
26%
42%
35%
43%
91%
84%
83%
83%
73%
64%
78%
70%
74%
Addressing homelessness & street behavior
Controlling the cost of living
Supporting quality education at local public schools
Public safety and crime prevention
Building more housing
Protecting SF residents from increased fees and taxes
Improving public transportation
Creating local jobs
Improving streets and roads
Extremely Important (7) Important (5-6) Total Importance
General Priorities – Trend Over Time13
Addressing homelessness remains the top priority among SF voters.
Q30-38. On a scale from 1 to 7, where 1 is not at all important and 7 is extremely important, how important do you feel each of the following should be in San Francisco right now?
Mean
6.38
5.99
5.60
5.89
5.96
4.5
4.7
4.9
5.1
5.3
5.5
5.7
5.9
6.1
6.3
6.5
Sept.'13
Nov.'13
Feb.'14
May'14
Sept.'14
Nov.'14
Feb.'15
May'15
Sept.'15
Oct.'15
Feb.'16
May'16
Sept.'16
Nov.'16
Feb.'17
Sept.'17
Me
an Im
po
rtan
ce R
atin
g
Homelessness/Street behavior
Quality Publicschools
ImprovingPublictransportation
Publicsafety/Crimeprevention
Controlling Costof living
General Priorities – Trend Over Time, cont.14
Creating local jobs is less of a concern for SF Voters, while a desire for more housing is up slightly.
Q30-38. On a scale from 1 to 7, where 1 is not at all important and 7 is extremely important, how important do you feel each of the following should be in San Francisco right now?
Mean
5.25
5.54
5.42
5.16
4.50
4.70
4.90
5.10
5.30
5.50
5.70
5.90
6.10
6.30
6.50
Sept.'13
Nov.'13
Feb.'14
May'14
Sept.'14
Nov.'14
Feb.'15
May'15
Sept.'15
Oct.'15
Feb.'16
May'16
Sept.'16
Nov.'16
Feb.'17
Sept.'17
Me
an Im
po
rtan
ce R
atin
g
Creating localjobs
Building morehousing
Improvingstreets androads
Protecting SFresidents fromincreasedfees/taxes
