Healthy pregnancy

The road to good health

22558CAEENABC 10/11

Table of contentsMonth 1: Healthy pregnancy 101

Month 2: Healthy mommy, daddy and baby

Month 3: Mamas that move

Month 4: Pregnancy and whole body health

Month 5: Preparing for the big day

Month 6: New beginnings

Dear Employer,Taking an active role in the health of your employees is a noble task with so many benefits. Healthy employees enjoy better quality of life, which means your workplace environment is positive and productive – and that helps your bottom line. Good health is good for everyone.

Did you know that in the U.S. about 13 percent of babies are born too early?* Healthy choices during pregnancy can make a difference in the number of premature births.

We are sending you this healthy pregnancy awareness campaign kit to support you as you help your employees who are pregnant, or considering it. A healthy birth starts before a woman is ever pregnant. Some women may not know how to prepare for a safe and healthy pregnancy and birth. You

can help them by creating awareness about good health before, during and after pregnancy.

Within this kit you’ll find a month-by-month plan that includes:

} Materials to inform your employees about healthy pregnancy

} Helpful tips on healthy habits

} Information on Future Moms, a special program we offer for pregnant Anthem members

} Events or activities you can do to lead your employees down the path to a healthy pregnancy

The first step is to let your employees know about the campaign. Click here for wording you can use in an email or a letter to introduce the campaign to your workforce.

Next, use the tools provided in this kit to launch an informative, interactive campaign to help your employees focus on their health during pregnancy – for their benefit and yours. Here’s what we’ve provided for each month:

} Day 1: Send the introductory email or letter explaining the materials and activities for the month.

} Week 1: Send the educational article by email or distribute hard copies. If it suits you, put the article in a newsletter you are publishing that month.

} Week 2: If provided, print posters and hang them around your offices. Or, send the video link in an email.

} Week 3: Distribute the flier or poster inviting Anthem members to join Future Moms. (Send this PDF in an email or print it out and post it around your offices.)

} Week 4: Sum up the month with an interactive fun activity or an email/letter encouraging your employees to visit anthem.com/ca and load up on great resources for those interested in

pregnancy.

We know this kit can be a helpful roadmap as you take your employees on a journey toward good health.

* Centers for Disease Control and Prevention website: Birthweight and Gestation (December 2009): cdc.gov.

Month 1Healthy pregnancy 101

Resources for month 1

Email or letter for employees (next page)This introduces the campaign to your employees and explains the materials and activities for the month. Send this communication to your employees on the first day of the month. Send it in an email or a letter, or whatever format works best for you.

Educational articleThis helpful article can be sent by email or hard copy to your employees at the beginning of the month. It’s good for a newsletter too:

} Women’s health during pregnancy

PosterPrint this poster and place it around your company’s building:

} Preventive health care guidelines during pregnancy

Future MomsThis flier invites your employees to join the Future Moms program. Future Moms is a program from Anthem that offers members education and coaching support to help them have a healthy pregnancy. You can email this PDF or print it and post it around your office.

} Future Moms

Online resources Encourage your employees to visit anthem.com/ca to learn more about preventive health care before and during pregnancy.

1. Log in to anthem.com/ca.

2. Click “Health and Wellness.”

3. In the bottom right-hand corner, under “Preventive Health Guidelines,” click “View all.”

4. In the guideline categories, select “Pregnant Women.”

Month 1: Healthy pregnancy 101

Dear <INSERT COMPANY NAME> Employee,

We realize that everyone has a different path to health. We’re here to help you take that first step on your journey to good health. We’ll give you the tools and information you need.

Managing your health before, during and after pregnancy might seem overwhelming at times. There’s so much information available that you may wonder where to start.

New program to help pregnant womenIf you or a loved one is pregnant, we have some help for you! We are introducing a new six-month program to help you learn more about having a healthy pregnancy.

You can take small steps to manage your health during pregnancy. You don’t have to tackle it all at once, or all by yourself. Make small changes, a few at a time and you’ll be surprised at what a difference it can make in your life and the life of your baby.

Here’s how it will workFor the next six months, we’ll be giving you information and resources that you can use to learn about healthy pregnancy.

For this first month, you can learn more about:

} Improving your baby’s odds during pregnancy

} Routine care and tests before, during and after pregnancy

Want to send this email to your employees? Just click here to copy the content.

Find out even more at anthem.com/caIt’s simple, just follow these steps:

1. Log to anthem.com/ca.

2. If you’re not registered to use the site, follow the instructions to register.

3. Click on “Health and Wellness.”

4. In the bottom right-hand corner, under “Preventive Health Guidelines,” click “View all.”

5. In the guideline categories, select “Pregnant Women.”

Need more help?If you want even more resources and tools to help you have a healthy pregnancy, you may want to check out Anthem’s special program called Future Moms. This program is available for Anthem members.

To find out more and to enroll, call XXX-XXX-XXXX any time of the day or night. It can be your first step on the road to your best health.

Month 2Healthy mommy, daddy and baby

Resources for month 2

Email or letter for employees (next page)This explains the materials and activities for the month. Send this communication to your employees on the first day of the month. Send it in an email or a letter, or whatever format works best for you.

Educational articleThis helpful article can be sent by email or hard copy to your employees at the beginning of the month. It’s good for a newsletter too:

} Healthy babies

PosterPrint this poster and place it around your company’s building:

} 24/7 NurseLine audio health topics

Future Moms (for dads)This flier invites your employees to join the Future Moms program. Future Moms is a program from Anthem that offers members education and coaching support to help them (and their partners) have a healthy pregnancy. You can email this PDF or print it and post it around your office.

} Future Moms for dads

Online resourcesEncourage your employees to visit anthem.com/ca and load up on great resources for those who want to know more about healthy pregnancy.

1. Log in to anthem.com/ca.

2. Click on “Health and Wellness.”

3. Under “Health Topics,” click “Pregnancy.”

4. Read the articles under “Overview.”

Month 2: Healthy mommy, daddy and baby

Dear <INSERT COMPANY NAME> Employee,

Being pregnant is a big job. You are the only person who can actually eat healthy food and manage your stress while you’re pregnant, but the job can be much easier when you have the support of those around you. Dads-to-be play an important role, and so do friends and family. Even we can help.

You can find out how you and everyone in your support system can increase your chances for a healthy pregnancy by reading “Healthy babies.”

Tap into a wealth of knowledge by calling the 24/7 NurseLine and listening to recorded information on literally hundreds of health topics. You’ll find dozens of topics relating to pregnancy alone.

You can find out more about healthy pregnancy at anthem.com/caTo get more information, just follow these steps:

1. Log in to anthem.com/ca.

2. If you’re not registered to use the site, follow the instructions to register.

3. Click on “Health and Wellness.”

4. Under “Health Topics,” click “Pregnancy.”

5. Read the articles under “Overview.”

Want to send this email to your employees? Just click here to copy the content.

Need more help?If you want even more resources and tools to help you have a healthy pregnancy, you may want to check out Anthem’s special program called Future Moms. This program is available for Anthem members. And, there’s information for dads-to-be as well.

To find out more and to enroll, call XXX-XXX-XXXX any time of the day or night. It can be your first step on the road to your best health.

Month 3 Mamas that move

Resources for month 3

Email or letter for employees (next page)This explains the materials and activities for the month. Send this communication to your employees on the first day of the month. Send it in an email or a letter, or whatever format works best for you.

Educational articleThis helpful article can be sent by email or hard copy to your employees at the beginning of the month. It’s good for a newsletter too:

} Ready or not: when baby arrives early

PosterPrint this poster and place it around your company’s building:

} Be sneaky

Future MomsThis flier invites your employees to join the Future Moms program. Future Moms is a program from Anthem that offers members education and coaching support to help them have a healthy pregnancy. You can email this PDF or print it and post it around your office.

} Future Moms

Special activityOrganize a “march for mamas.” Set aside a day to encourage all of your employees to walk during lunch with the pregnant women in the office. The women will feel supported and everyone takes a few more steps on the road to good health.

Month 3: Mamas that move

Dear <INSERT COMPANY NAME> Employee,

This month we’d like to get everyone on their feet to support healthy pregnancy. Being active while pregnant is crucial to good health (for mom and baby). So, we’ve scheduled a walk at lunch event called “march for mamas.”

Support the pregnant women in the office by taking them for a walk at lunch on [INSERT DAY AND MONTH]. Meet at [INSERT LOCATION] at noon or go as a group when it’s convenient for you. Just get out when you can and march for those mamas!

Sometimes even the healthiest of mommies can’t predict when their new arrival will show up. Learn more about what to do if your baby decides to come early by reading “Premature babies.”

Want to send this email to your employees? Just click here to copy the content.

Need more help?If you want even more resources and tools to help you have a healthy pregnancy, you may want to check out Anthem’s special program called Future Moms. This program is available for Anthem members.

To find out more and to enroll, call XXX-XXX-XXXX any time of the day or night. It can be your first step on the road to your best health.

Month 4 Pregnancy and whole body health

Resources for month 4

Email or letter for employees (next page)This explains the materials and activities for the month. Send this communication to your employees on the first day of the month. Send it in an email or a letter, or whatever format works best for you.

Educational articleThis helpful article can be sent by email or hard copy to your employees at the beginning of the month. It’s good for a newsletter too:

} Controlling gestational diabetes

PosterPrint this poster and place it around your company’s building:

} Brush up on prenatal dental care

Future Moms (for dads)This flier invites your employees to join the Future Moms program. Future Moms is a program from Anthem that offers members education and coaching support to help them (and their partners) have a healthy pregnancy. You can email this PDF or print it and post it around your office.

} Future Moms for dads

Online resourcesEncourage your employees to visit anthem.com/ca and load up on great resources for those who want to know more about healthy pregnancy.

1. Log in to anthem.com/ca.

2. Click on “Health and Wellness.”

3. Under “Health Topics,” click “Pregnancy.”

4. Read the articles under “Overview.”

Month 4: Pregnancy and whole body health

Dear <INSERT COMPANY NAME> Employee,

By now, you’ve probably figured out that maintaining healthy habits during pregnancy is key to making the process go as smoothly as possible. But a couple of areas need special attention during this special time: gestational diabetes and dental care.

Check out the article “Controlling gestational diabetes” to learn what it is and how to manage your health to avoid it.

Show off those pearly whitesDental care is another area that needs extra attention during pregnancy. Learn more about pregnancy and your dental health in “Brush up on prenatal dental care.”

You can find out more about healthy pregnancy at anthem.com/caTo get more information, just follow these steps:

1. Log in to anthem.com/ca.

2. If you’re not registered to use the site, follow the instructions to register.

3. Click on “Health and Wellness.”

4. Under “Health Topics,” click “Pregnancy.”

5. Read the articles under “Overview.”

Want to send this email to your employees? Just click here to copy the content.

Need more help?If you want even more resources and tools to help you have a healthy pregnancy, you may want to check out Anthem’s special program called Future Moms. This program is available for Anthem members. And, there’s information for dads-to-be as well.

To find out more and to enroll, call XXX-XXX-XXXX any time of the day or night. It can be your first step on the road to your best health.

Month 5Preparing for the big day

Resources for month 5

Email or letter for employees (next page)This explains the materials and activities for the month. Send this communication to your employees on the first day of the month. Send it in an email or a letter, or whatever format works best for you.

Educational articleThis helpful article can be sent by email or hard copy to your employees at the beginning of the month. It’s good for a newsletter too:

} The benefits of breastfeeding

MultimediaSend the link to this health topic video to your employees by email:

} Labor and delivery - what you should know about the big day

Helpful toolSend your employees this helpful tool in email or provide hard copies for them to take and use.

} Hospital checklist

Future Moms (for dads)This flier invites your employees to join the Future Moms program. Future Moms is a program from Anthem that offers members education and coaching support to help them (and their partners) have a healthy pregnancy. You can email this PDF or print it and post it around your office.

} Future Moms for dads

Month 5: Preparing for the big day

Dear <INSERT COMPANY NAME> Employee,

The big day is on its way. (We’re talking about the day your baby is born, of course!) You’ve been taking your pregnancy one small healthful step at a time. Now, there are just a couple more things to do before your baby comes into the world.

Read the article on breastfeeding and see why it’s a great first step on your baby’s road to good health and an easy way to lose those extra pregnancy pounds.

What to expect the big dayIt seems like you can never learn too much about labor and delivery. Watch the video “Labor and delivery – what you should know about the big day,” to see what you might expect before, during and after the birth of your child.

Getting packedBabies can be unpredictable, so pack your hospital bag early to be ready for anything. Use the “hospital checklist” to make sure you have everything you need in one place for your child’s “birth” day.

Want to send this email to your employees? Just click here to copy the content.

Need more help?If you want even more resources and tools to help you have a healthy pregnancy, you may want to check out Anthem’s special program called Future Moms. This program is available for Anthem members. And, there’s information for dads-to-be as well.

To find out more and to enroll, call XXX-XXX-XXXX any time of the day or night. It can be your first step on the road to your best health.

Month 6 New beginnings

Resources for month 6

Email or letter for employees (next page)This explains the materials and activities for the month. Send this communication to your employees on the first day of the month. Send it in an email or a letter, or whatever format works best for you.

Educational articleThis helpful article can be sent by email or hard copy to your employees at the beginning of the month. It’s good for a newsletter too:

} Keeping your baby safe at home

MultimediaSend the link to this health topic video to your employees by email:

} Induced labor - when is it necessary

Future MomsThis flier invites your employees to join the Future Moms program. Future Moms is a program from Anthem that offers members education and coaching support to help them have a healthy pregnancy. You can email this PDF or print it and post it around your office.

} Future Moms

Online resourcesEncourage your employees to visit anthem.com/ca and load up on great resources for those who want to know more about healthy pregnancy.

1. Log in to anthem.com/ca.

2. Click “Health and Wellness.”

3. Under “Health Topics,” click “Pregnancy.”

4. Read the articles under “Related articles.”

Month 6: New beginnings

Dear <INSERT COMPANY NAME> Employee,

Can you believe that six months have already passed since we started the “Road to good health” healthy pregnancy awareness program? Some of you may have given birth already and others may have a little while to wait. Yet others may just be considering the possibility.

Wherever you are on the pregnancy path, we hope this information has been helpful to you. We’re going to finish the campaign with an article about childproofing your home called, “Keeping your baby safe at home.”

Plus, if you want to know about induced labor, click the video link below:

} Induced labor - when is it necessary

You can find out more about healthy pregnancy at anthem.com/caTo get more information, just follow these steps:

1. Log in to anthem.com/ca.

2. If you’re not registered to use the site, follow the instructions to register.

3. Click “Health and Wellness.”

4. Under “Health Topics,” click “Pregnancy.”

5. Read the articles under “Related articles.”

Want to send this email to your employees? Just click here to copy the content.

Need more help?If you want even more resources and tools to help you have a healthy pregnancy, you may want to check out Anthem’s special program called Future Moms. This program is available for Anthem members.

To find out more and to enroll, call XXX-XXX-XXXX any time of the day or night. It can be your first step on the road to your best health.

Anthem Blue Cross is the trade name of Blue Cross of California. Independent licensee of the Blue Cross Association. ® ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross name and symbol are registered marks of the Blue Cross Association.