Mobile teen pregnant

July 2010

Ask-For-Help Program

The Unique “Ask-People’s-For-Help”

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Agenda

Why Ask-People’s-For-Help

The market competitive analysis

Program strategy

Public Relation strategy

Best place to promote the product

Collateral for the promotion

Measuring what we value

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Why a new health service for youth ?

Greenmount East Health Profile

Baltimore is a city of neighborhoods. The Baltimore City Health Department has determined 55 clusters of neighborhoods: Community Statistical Areas (CSAs) 1.

At a glance, there is 11,561 people living in the Greenmount East neighborhoods. These residents are largely African-American, and young (2/3 of this population is under 45 years of age).

Then there’s the unmet health needs2 :

Life Expectancy, Death Rates, and YPLL below average (least healthy third).

8 out of 11 identified causes of death below average.

Infant Mortality Rate (IMR) 21.3 per 1,000 live births and 29% of births to teenage mothers

And even more importantly …

Will Every baby get an Safe Sleep3 tonight?

AskPeoples

The People’s Community Health Center new text messaging & mobile phone application are the best concierge, coach and court jester to stay in touch and personally empower the community because AskPeoples :

The AskPeoples offers today’s Greenmount East residents the leisure to

AskPeoples includes:

Free mobile games – SimCity like with: Safe sleep conditions situations

1 Source: Office of Epidemiology and Planning, Baltimore City Health Department. Greenmount East Health Profile 2008. Baltimore City, Maryland: Baltimore City Health Department. October 2008 eport is available at www.baltimorehealth.org/dataresearch.html

2 Greenmont East neighborhoods health indicators compared to the other 54 CSAs in Baltimore City.

3 B'More for Healthy Babies Every baby counts on you http://www.baltimorehealth.org/birthoutcomes.html

Immediately respond with expert support in stress and acute situations such as thinking you are pregnant

Instantly contact a buddy or a mentor to set appointment, or for motivation and inspirational support


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Initial target market: Youth Pregnant Women 1

Percent of infants classified as low & very low birth weight

Percent of births to teenage mothers

Percent of mothers not receiving prenatal care in

the first trimester

22.4 %

37%

29%

1 Greenmont East neighborhoods.


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Competitive Landscape

Several text services, computer software, hardware, and Web-based tools available on the market but:

• Are tailored to only one condition (Text4Baby, KnowIT, SexINFO, Text2Quit)

• Are either only concierge or coach services• Do not support usable and effective Ecological

Momentary Assessment input tools• Do not support the behavior modification process• Are not fully individualized• Do not adapt to user personality • Do not contain the knowledge base of an

interdisciplinary team• Products are web or smartphone based and not

available to users in real-time as they go about their daily life.


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AskPeoples - A physician extender in your pocket

Stay in touch wherever the people’s are2

We’ve all experienced

such Branded entry hall1

1 What PCHC 3028 Greenmount Avenue hall will look like ?

2 Refer to People’s Vision and Mission


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Because your liberation is bound up in mine

Teens

Barriers

Easy to ask

Specific Activities

Text/Call

AskPeoples

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243578

Scaling of servicesAskPeoples: +1 275 736 7537Text AskPeoples to 2-HELP-U

to 2-KNOWto 4-MEETto 4-PLAY

It’s no one business but yours !

Belief that their behavior does not affect health (perinatal) outcomesBelief that health center are not “youth friendly”

African American ethnicity, low education, adolescent mothers, smokers, alcoholic, poor nutrition

Increase the long-term success of any pregnancy

He/she is to be the perfect child, and joked about it with your mobile.

Nutrition Program, Cooking Classes, Smoking Cessation, Safe Sleep Tshirt

Happy Hours


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Push-Pull Marketing & the Public Relation Strategy


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Web-based Supplemental

Print outs of Nutrition plan, shopping list, and health progress

Agenda of past and future reunions

Samples of phone games / SimCity Like available to download

TEXT ASKPEOPLES TO


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Promotion & Collaterals

AskPeoples

Ask Me !

CallAskPeoples

Text AskPeoples


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Success Metrics

By Dec 2011, In Greenmount East

• 68% mothers receiving prenatal care in the first trimester• 4% of infants classified as very low birthweight • 16% of infants classified as low birthweight • 19;5 % Infant Mortality Rate (IMR) per 1,000 live births

Documents

Mobile teen pregnant