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Co-Create.

Speed your way to the most engaging and immersive experiences imaginable with a customer experience network

Co-Innovate.

2axway.com

To surge ahead, give customers the leadDigital visionaries are speeding forward with customer experience networks fueled by data, built by open innovation and piloted by consumers.

Start by charting a course with IT as strategic navigatorWith IT taking its cues from consumers, its role is elevated from mechanic to strategic navigator in charge of creating the vision and setting up the customer experience network infrastructure and operating policies.

5 core competencies to build momentumThe path forward is just as critical as the destination, with each curve in the road revealing new possibilities for innovation, engagement and growth.

Start fast. Travel smart. Get there first. Axway AMPLIFY.™ AMPLIFY is Axway’s groundbreaking data integration and engagement platform for delivering the best customer experience imaginable.

Visionaries: start your engines0102030405

It’s the age of the digital consumer and entire industries are traveling in new directions. What will it take to navigate this rapid and dramatic shift?

Contents

3

Visionaries: start your engines

Remember life before little tech start-ups like Amazon, Google and Facebook came along and changed everything forever? They put incredible power in the hands of tech-savvy consumers and transformed how businesses and individuals find, evaluate, compare, purchase and ultimately consume products and services.

Fast forward a decade or so and you get today’s super-consumers: millions of “digital natives” who have grown up in the post-Internet world. They expect nothing less than extreme engagement and responsiveness, hyper-personalized offers and information, and consistently brilliant experiences across all physical and virtual interactions — from their mobile devices and cars, to websites and call centers, to wearables and appliances, to offices, branches, kiosks and stores.

This is a profound and irreversible change because someone new is in the driver’s seat. It’s not the CIO, lines of business or even the CEO. It’s not the Board or investors or regulators.

It’s the consumer

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As consumers, we live in a world where digital technologies are intimately woven into our everyday lives

We find, research, read reviews and compare options on one website before we buy on another

We fill our shopping carts online, then pay with our phones and pick up our purchases the same day at the nearest store

We track orders, do our banking and manage our health care whenever and however we choose

We share our experiences, preferences, and wish lists with family, friends and coworkers on social networks

We democratize knowledge and keep our skills fresh through e-learning, videos and open forums

We stay connected around the clock, wherever we are, using our cars, thermostats, phones, TVs, refrigerators and doorbells

This is the experience economy, and it is shaped by employees and customers, students and patients, drivers and homeowners, diners and travelers — every digitally connected person on the planet.

Welcome to the experience economy

DIG DEEPER

Explore Forrester’s customer experience hub

Forrester.com

Your office desk just joined the internet of things

Mashable/June 2017

Intel predicts a $7 trillion self-driving future

The Verge/June 2017

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A massive data explosion is underway

In 2020, 1.7 megabytes of new data will be created every second for every single person on earth, 44 times more than in 2009.

This massive data explosion will be fueled by billions of connected things — cars, sensors, consumer electronics, industrial equipment, healthcare devices, buildings and so many more. What they can do — and the zettabytes of data they generate — will change the world in ways we can’t even imagine today.

1.7megabytes

new data every second for every person on earth by 2020

900billion

hours spent inside mobile apps in 2016

80percent

mobile coverage in the developed world

200billionconnected

devices driven by the IoT

90percent

cars connected

by 2020

$1trillion

in IoT spending by 2020

$79billion

smart home

industry

DIG DEEPER

Best Wearable Tech and Fitness Gadgets 2017

Forbes/June 2017

The iPhone® turns 10. Where does your love affair with the smartphone fit in?

Axway survey/June 2017

Medical devices are the next security nightmare

Wired/March 2017

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“CEOs are concerned about uncertain economic growth, over-regulation and skills shortages. Yet CEOs are surprisingly optimistic about growth: 38% are very confident in their company’s 12-month revenue growth prospects.” Source: 20th Annual Global CEO Survey, PwC, 2017

Disruptive change is rippling across every industry

RegulationThe explosion of data flows across the globe has spawned expansive government regulations and industry rules for security, reporting and record keeping

Global competitionTechnology is erasing barriers to entry, allowing nimble new players to appear out of nowhere and win market share with aggressive pricing strategies and lean cost structures

CustomersThe all-powerful digital consumer expects a dramatically different customer experience

And in the experience economy, it’s coming from every direction

DIG DEEPER

What’s on the mind of 1,379 CEOs around the world?

Find out in the 20th Annual Global CEO Survey from PwC

ceosurvey.pwc

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• Available in 191 countries • Covering 34,000 cities• Over 1 million listings• 80 million bookings

Airbnb is challenging the $500 billion global hotel industry. In the summer of 2010, there were 47,000 AirBnB guests.

In the summer of 2015, almost 17 million.

History is repeating itself as the next generation of fast-growing tech companies charts a new course for communication, collaboration and commerce — this time for the experience economy.

Born digital, they are architecting new services delivered through amazing user-friendly apps.

They are monetizing social, location, sensor and public data exposed through APIs.

New onramps and faster vehicles are emerging

• $2 billion assets • $10 million of mobile deposits

in first 3 months

Wealthfront is democratizing the $750 billion wealth management services industry. It took Charles Schwab six years to reach its first $1 billion in assets. Wealthfront reached that milestone in less than half the time.

And they are giving their established peers a run for their money

DIG DEEPER

How collaboration in the fintech industry can unlock digital growth

World Economic Forum/ January 2017

AirBnb’s CEO plans to disrupt more than just the hotel industry

ADWEEK/March 2017

The digital bank of the future

KPMG/April 2017

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DIG DEEPER

Amazon, Google and Microsoft aren’t the only cloud innovators around

Fortune/June 2017

Blockchain: a better way to track pork chops, bonds, bad peanut butter?

New York Times/March 2017

Amazon, not Google, is the most popular starting point for Americans looking to buy products online

Business Insider/Q1 2017

Shaking things up...

Disruptive startups are shaking things up, but also mapping out enormous market opportunities for traditional enterprises that are agile and imaginative enough to embrace the experience economy today while keeping a close eye on what comes next.

This explains why large companies expect to generate 28% of total revenues from digital technologies, products and services in the next three years, up from 16% in 2015.1

1 Accenture, Harnessing the Power of Entrepreneurs to Open Innovation, 2015

Opportunity is just around the corner

$65billion

global revenue from 2 zettabytes loT data by 2025

Source: Machina Research

28percent

revenue from digital technologies in next 3 years

Source: Accenture

$100billion

monetization of mobile apps by 2020

Source: App Annie

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Omnichannel is a rocky road

Not long ago, omnichannel was considered the Holy Grail for digital business. If only you could push the right data, at the right time, to the right person, through the right channel, you could cruise to the land of delighted customers and it would rain new revenues.

But it’s not that easy, and a combination of roadblocks and hazards are to blame.

IT and digital business execs see the warning signs

IDC interviewed more than 600 senior executives in large global enterprises to learn how they see the current value of omnichannel:

DIG DEEPER

Why the last 10 years were retail’s ‘lost decade’

Business Insider/June 2017

Omnichannel is dead. Long live omnichannel.

New York Times/March 2017

40%

Have had business problems with digital silos, customer channel preferences or presenting a consistent brand37%

22%

report omnichannel systems fail to provide a unified and real-time view of customer experience

consider omnichannel a necessary cost of doing business

consider omnichannel a key differentiator and source of competitive advantage

Source: IDC InfoBrief, sponsored by Axway, The Role of Customer Experience Networks in Delivering Value-Based Digital Transformation, May 2017

14%only

38% Omnichannel initiatives are ad-hoc, random or opportunistic

41% Omnichannel systems fail to provide a unified and real-time view of the customer experience

50% Omnichannel has technical challenges with secure data movement or updating customer profiles

86% Omnichannel is not a key differentiator or source of competitive advantage

“Omnichannel management and other early market technologies are being superseded by more holistic and modern customer centric models that are better “fit for purpose.”

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It’s time to innovate beyond omnichannel

Executives feel under-prepared

for a customer-centric business model

Banking

83% 73%

Consumers don’t use digital interactions

to purchase over-the-counter

healthcare products

Healthcare

87%

Executives lack “complete visibility” into

supply and capacity across suppliers and

logistics providers

Logistics

82%

Retailers don’t have a customer

engagement strategy that

spans channels

Retail

11

To surge ahead, give customers

the leadThe experience economy is moving at warp speed, and almost every kind of good and service is being commoditized.

To get out front and stay there, you need to create seamless and satisfying experiences that traverse physical and virtual touch points, and put your customers in the driver’s seat where they belong.

You will have to deliver any data to any place, device or machine — instantly, elegantly and accurately.

You will have to be everywhere, all the time.

You will have to learn to predict what customers want and need, and present them with customized offers and dynamic responses tailored for specific in-the-moment life and business situations.

And you can do it all if you are empowered and inspired by data, not overwhelmed by it.

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Which one will you be?

There will be laggards and leaders… and visionaries

Half of the year 2000’s Fortune 500 companies aren’t on the list anymore. Market consolidation accounts for some departures, but most former leaders who became laggards simply couldn’t keep up with change. And their customers moved on to the next big thing.

Today’s digital laggards are overwhelmed by data, and struggling to expose, exchange and access it with ease and speed.

Digital leaders are experimenting with data-driven business models, analyzing data and ecosystem trends, and monetizing data to generate new revenue streams and growth opportunities.

And at the forefront are the digital visionaries. They are mastering the science of integrating massive volumes of data about their customers and the art of using that data to:

• Invite open co-innovation and expand IT’s horizons beyond the enterprise

• Redefine the value and quality of the customer experience by making it connected and personalized everywhere

• Begin interacting and co-creating with suppliers, partners and developers not as outsiders, but as insiders in an orchestrated and cohesive customer experience network

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Discover

Expose data to an open network of developers to generate new ideas and support data access from mobile and IoT apps

Co-Create

Make a space for customers, vendors and industry groups to co-create, with data-as-a-service building blocks they can consume and experiment with together

Visualize Complement and transition batch and long-running processes with real-time and ad-hoc data exchange

Empower

Unify silos of data and simplify access from anywhere to encourage broader knowledge sharing, real-time decision making and continuous learning

Incubate

Select ideas from the community and arrange dedicated spaces with more privileged data access to prototype, test and pilot

Commercialize

Let partners access data inside external applications and processes to promote offers to new markets and geographies and incubate new data-driven business models

Collaborate

Transition from labor-intensive data capture, onboarding and maintenance to a streamlined self-service model

Delegate

Empower the business to develop and test new business capabilities on their own with self-service workflows for consuming any data source

Monetize

Incorporate ideas into new products, services and business models and translate user insights into enhancements

Adopt

Support new customer growth across new and existing offers, and measure end-to-end customer satisfaction with co-developed offers

Benchmark

Proactively diagnose and predict service performance across suppliers, then auto-adjust processes to maximize supply chain efficiency

Promote

Standardize release processes, predict the impact of changes and automate problem resolution throughout the lifecycle

Discover

Expose data to an open network of developers to generate new ideas and support data access from mobile and IoT apps

Incubate

Select ideas from the community and arrange dedicated spaces with more privileged data access to prototype, test and pilot

Monetize

Incorporate ideas into new products, services and business models and translate user insights into enhancements

Empower

Unify silos of data and simplify access from anywhere to encourage broader knowledge sharing, real-time decision making and continuous learning

Delegate

Empower the business to develop and test new business capabilities on their own with self-service workflows for consuming any data source

Promote

Standardize release processes, predict the impact of changes and automate problem resolution throughout the lifecycle

Visualize

Complement and transition batch and long-running processes with real-time and ad-hoc data exchange

Collaborate

Transition from labor-intensive data capture, onboarding and maintenance to a streamlined self-service model

Benchmark

Proactively diagnose and predict service performance across suppliers, then auto-adjust processes to maximize supply chain efficiency

Commercialize

Let partners access data inside external applications and processes to promote offers to new markets and geographies and incubate new data-driven business models

Adopt

Support new customer growth across new and existing offers, and measure end-to-end customer satisfaction with co-developed offers

Co-create

Make a space for customers, vendors and industry groups to co-create, with data-as-a-service building blocks they can consume and experiment with together

Where are you now? Where do you want to go next?

Laggard Leader Visionary

Developer

Partner

Supplier

Employee

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Imagine your future powered by a customer experience network

Digital visionaries are speeding ahead with customer experience (CX) networks fueled by data, built by open co-innovation and co-creation, and driven by people

New businessmodels

New products

Newprocesses

Newservices

Focused outside-in, a CX network unites data from everywhere with contextual intelligence to create a 360° view of the customer experience. It fosters more fluid data sharing and co-creation across employee, supplier, partner and developer communities to unleash faster growth and innovation.

Empowered by the data shared and stored in CX networks, digital visionaries learn about the connections, interactions and patterns in their customers’ ecosystems, and use that intelligence to dynamically transform every virtual and physical interaction into a meaningful, memorable moment.

According to recent IDC research1, the future of customer experience will be stakeholder-network driven and API-centric.

1 IDC InfoBrief, Sponsored by Axway, The Role of Customer Experience Networks in Delivering Value-Based Digital Transformation, May 2017

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Through co-creation and co-innovation, CX networks form, shape and evolve engaging and immersive customer journeys

Imagine the possibilities...A shopper’s ecosystem that combines retailers, product manufacturers, banks, consumer ratings providers, sales tax collectors and social media app developers

A patient’s ecosystem that touches hospitals, doctor’s offices, pharmacies, drug manufacturers, insurance payers, food diary developers and meal delivery providers

A driver’s ecosystem that spans auto dealers, repair shops, satellite radio providers, weather forecasters, traffic app developers, parking space providers and fueling stations

A homeowner’s ecosystem that extends to realtors, mortgage lenders, appraisers, smart appliance manufacturers, utilities and retailers David Nour, best-selling author of Co-Create: How Your Business Will Profit from

Innovative and Strategic Collaboration

See how a CX network boosts digital patient engagementWatch the 2-minute explainer video See how a CX network helps Jamie make a house a home

“When companies think creatively about how to develop compelling experiences for their customers, the brainstorm often leads beyond their own internal capabilities. They begin to see how to create greater value for their target relationships by partnering with other firms to co-create exceptional value.”

Nour, David. Co-create: How Your Business Will Profit from Innovative and Strategic Collaboration. New York, NY: St. Martin’s, 2017. 37. Print.

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Each customer’s experience has their whole CX network behind it

For customers, CX networks offer convenience, efficiency, freedom and familiarity. They can explore at their own pace and do whatever they like, wherever and whenever they want to.

For businesses, a CX network generates incredible speed, power and agility.

It taps into the combined talent and imagination of internal business and IT teams and external developers, suppliers and partners to initiate new ideas and a crystal-clear view of your customer. And it pools resources so you don’t have to build and deploy all the necessary data connectivity, automation and nondisclosure agreements on your own.

Anticipate and adapt to changing market conditions and customer expectations

Quickly design and launch differentiating, groundbreaking products and services

Collaborate with new stakeholders across value chains that weren’t accessible before

Efficiently develop and industrialize new business models to capitalize on new revenue streams

Your entire network can work together to:

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“CX networks enable you to harness new innovative revenue streams, ensuring your company is ready for the next era of the connected network economy.”

IDC InfoBrief, Sponsored by Axway, The Role of Customer Experience Networks in Delivering Value-Based Digital Transformation, May 2017

Business benefits are driving adoption of CX networks

38%No, and no plans to

32%Yes

30%No, but we plan to

62%

68%

53%

of large enterprises currently operate CX networks or plan to

of companies operating CX networks have increased their revenue streams

have benefitted from new distribution channels

18

In the traditional road map for business success, IT focused solely on the tactical activities of deploying and maintaining core systems of record.

But on the road to digital, the company looks to IT to provide new ways to reach customers, improve their overall experience, and become more agile, responsive and competitive.

With IT taking its cues from customer behavior instead of forcing them to adapt to business processes, its role is elevated from mechanic to strategic navigator in charge of creating an inspirational CX network vision for the future, and setting up the practical infrastructure and operating policies that will make it a scalable success.

Start by charting a course with IT as

strategic navigator

It’s time to get moving

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CIOs say they are focusing on these business priorities

57%

49%

48%

40%

35%

17%

15%

10%

9%

2%

Customers

Growth

Performance

Cost

Innovation

Regulations

Talent

Cybersecrity

Reconfiguration

OtherDIG DEEPER

2016–2017 Global CIO Survey on Deloitte University Press

dupress.deloitte.com

CIO group talks top priorities for 2017 in a Forrester survey

forrester.com

“We often see a mismatch between business priorities and the CIO mandate because CIOs are lagging in building the appropriate IT capability. Adding an additional layer of complexity, business needs and priorities shift over time, and CIOs must be equipped to handle these shifts.”

Navigating legacy: Charting the course to business value, Deloitte 2016–2017 global CIO survey

N = 1,215. Source: Deloitte 2016–2017 CIO survey

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Put the brakes on shadow IT

Digital business moves much faster than traditional business, and some lines of business or functions will be tempted to engage in do-it-yourself projects to reach their desired destinations faster.

To put this kind of shadow IT in the rearview mirror, IT departments need to be proactive digital business enablers.

As a strategic navigator, you can drive the business safely and quickly toward a CX network that meets the need for speed while keeping everything under control.

Personalize and monetize apps and APIs with secure access to back-end data

Meet the performance demands of successful mobile apps with thousands – even millions — of users

Combine data from subscription-based cloud services with enterprise systems

Integrate all kinds of connected things into digital experiences that stretch the imagination

FBI CIO wants to bring ‘shadow IT’ innovations into the light

Federal News Radio/ February 2017

DIG DEEPER

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0%

5%

10%

15%

20%

25%

30%

1 2 3 4 5 Low or no competency

Core competency

0%

5%

10%

15%

20%

25%

30%

35%

1 2 3 4 5 Low or no competency

Core competency

According to IDC research2:

• Enterprise users of CX networks report their key challenges to be encouraging participation, sharing of data and co-innovation; providing secure data access and identity management; and managing shared business outcomes and shared value

• IT departments must grow both their technical competencies and their business influence to meet these challenges

• APIs are critical to the delivery of CX networks, hence for the majority of organizations, investment in competencies development should be prioritized for the full life cycle of API management and CX network development

2 IDC InfoBrief, Sponsored by Axway, The Role of Customer Experience Networks in Delivering Value-Based Digital Transformation, May 2017

Master the mechanics of a CX network

Create and manage the full lifecycle of APIs Develop dynamic communities of employees, suppliers, partners and developers

Read the full IDC InfoBrief

axway.idciview.net

DIG DEEPER

12%15%

33%

22%18% 14%

18%

28%25%

15%

Currently, 60% of enterprises do not have core competencies in either of these two areas

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Evolve and fortify the CX network to drive customer responsiveness and satisfaction, and grow revenue, market share and profit

• Prove the CX network can handle explosive growth and turn on a dime

• Transition beyond pilots to broad implementation• Determine and optimize the main value drivers for

the CX network and translate them into KPIs• Industrialize multi-enterprise processes with

real-time feedback loops and trends to maximize visibility into KPIs

• Shift measurement from monitoring activity to analyzing the performance of suppliers, partners and developers

Position the CX network as a springboard for fast, iterative learning

• Reset your digital vision from omnichannel to CX network

• Align the benefits of building a CX network with corporate goals and objectives

• Identify a “quick win” to build confidence in the vision

Champion the CX network to expand reach and speed time to market, gain agility and competitive advantage, and spur innovation

• Show how a CX network can complement and enhance other CX projects led by the business

• Design new ways of engaging with CX networks• Interact with suppliers, partners, and developers

as insiders, co-creating and exchanging new value• Provide benchmark visibility to drive competition

and continuous improvement

to reaching digital maturity

Keep moving forward

3steps

Adapt01 Engage02 Scale03

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Are you ready to take the next step? Take this quick self-assessment.

Adapt01 Engage02 Scale03Do we have what it takes to expand and accelerate?

• Are we getting adoption at the right level of cost and revenue? Do we have visibility?

• How can our underlying IT infrastructure support future growth? Do we have visibility?

• How ready are our talent and labor practices to support future growth? Do we have visibility?

• How do our business processes impact the customer experience? Can they support future growth? Do we have visibility?

• How do we compare with others in using the value of our data and of the data/trends of our ecosystem?

Is the right foundation in place to begin the journey?

• Do we have the right ecosystem relationships in place? If not, do we know how to get them?

• What business capabilities do we need? Are our business processes optimized for success?

• Do we have the right talent? If not, how will we get it?

• Is data readily available in the right form, quality and frequency? How will we transform our data into easily accessible services?

• How do we protect and control access to data?• How will we enforce our compliance policies?• Can we benchmark our customer intimacy?

Are we inviting secure and open experimentation and innovation?

• What new products, services, and business models can we build?

• How can we accelerate innovation with existing suppliers, partners and developers?

• How can we innovate with new third parties? How can we identify and acquire innovations developed by members of the network?

• Is data readily available to the parties we trust? What do we need to do to open up our data to the public?

• How can we govern how data moves between trusted partners?

• How can we enable customers to share their identities across the CX network?

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Just startYou’ll build momentum as you go

It’s okay to take proven routes

Use what you have to invent what you need

For every industry, the experience economy is creating a dramatically changed landscape, where traditional services need to be available, but not in the same old ways.

You probably already have the data, systems, devices and services you need to move forward — now you need to combine and deliver them with a dynamic and organic CX network that revolves around your customer.

25

On your digital journey, the path forward is just as critical as the next destination. Each curve in the road reveals new possibilities for a more mature CX network that generates more co-creation, innovation, engagement and growth.

The better you get at these 5 core competencies, the more forward momentum you will build.

competencies to build momentum

Deliver data as a DevOps-ready shared service0102 Master the full API lifecycle

03 Build and manage collaborative communities

04 Create unique and engaging – even life-changing – apps

05 Discover and experiment with big data

5core

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Deliver data as a DevOps-ready shared service to improve operational efficiency

Shared services save time, money and effort

Three things that never get old

One financial institution transformed legacy file transfer into a modern shared service — and left 20% of software costs and 35% of partner onboarding overhead in the past.

Cheaper. Smarter. Faster.

01

DIG DEEPER

A path forward for legacy systems

Deloitte/May 2017

B2B Integration Survey turned up some fascinating trends

Axway-Ovum

5 trends for cloud computing and the data center in 2017

Bloomberg/December 2016

|Make it easier for apps and partners to transfer and consume data

Consolidate, modernize, secure and ensure compliance for core processes and systems

Replace data and integration silos with industrialized API, MFT and EDI services that business units can develop, test and deploy on their own

Automate, streamline and increase the frequency of software and app releases, and improve quality and responsiveness by continuously integrating and delivering production-ready enhancements

Personalize, structure and unify identity management and access control for people and machines

Embed real-time insights to rapidly diagnose problems and meet or exceed service-level agreements

Learn how they did it

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02 Master the full API lifecycle to accelerate business innovation

A cohesive approach to API creation, control and consumption means API developers, security architects, integration teams and lines of business can work together to: Dun & Bradstreet’s data as a service delivers

global information the way customers want it – by embedding it directly into their systems with an API. D&B Direct brought in $10M in new revenue the first year and $17 million the next.

Liberating data to lock in new revenues

DIG DEEPER

Read the IDC InfoBrief

axway.idciview.net

Goldman Sachs wants to become the Google of Wall Street

Business Insider/April 2017

Expand reach, revenue and competitive strength through experimentation and open innovation

Be more productive with a modernized infrastructure

Let the business move faster with secure access to legacy systems

|

Hear about it from D&B’s Kamron Abtahi

Protect data by controlling access and bridging identities across on-premise, cloud, mobile and IoT

Integrate devices and systems in consumption- and outcome- based solutions

Measure everything that matters about API usage across different products, services and business models

Make money by packaging and promoting APIs in creative, secure, efficient and helpful ways

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Build collaborative communities to improve service and speed delivery

A dynamic CX network revolves around the integration, collaboration and engagement of your employee, developer, supplier, customer and partner communities

With a well-managed ecosystem, you can:

Given its vital role in the French legal system, ADEC requires 24/7 availability for its communications system, which handles:

• 1,500,000 transactions a month• Communications for ADEC’s 3,000 bailiffs and

110 partners• Several tens of millions of euros per month in

funds transfers

ADEC lays down the law

03

DIG DEEPER

Move over, Bitcoin. Ether is the digital currency of the moment

New York Times/June 2017

Doctors use Snapchat to share patient scans, UK report finds

Fortune/July 2017

|

Coordinate information, resources and supplies in real-time with trusted partners

Understand the real-time performance, quality and demand trends across different suppliers, partners and developers

Simplify onboarding processes via automated workflows and self-service portals

Grow capacity for innovation by recruiting and empowering independent developer networks

Compose a modern digital workplace that restores enterprise-level security while providing employees with full and seamless access to information

Read the full story

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Develop unique and engaging apps to redefine the user experience

To engage customers and earn their loyalty, you’ll need to build apps that bridge physical and virtual interactions to create a seamless experience, and release them at an accelerated pace — monthly, or even weekly

Turning the Ultimate Driving Machine™ into the ultimate connected “thing”

04

DIG DEEPER

Build amazing mobile apps with confidence

Axway Appcelerator Mobile Solution

Internet inventor: make tech accessibility better already

CNET/April 2017

The latest cyber attacks show why the cloud is safer

InfoWorld/July 2017

|

BMW connects more than 2 million drivers with their cars to deliver an unmatched customer experience.

Develop a real-time 360° view of the customer from rich user and business-process insights

Hear what Robert Frost from iC Consult had to say about it

Free customers and employees from physical-only experiences in branches, stores, offices and factories by offering secure access to services online and offline

Conduct business anywhere, anytime with mobile and IoT apps connected to enterprise, cloud and open data

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Big data lets you adapt customer journeys to rapid changes in demand, preferences and behaviors for higher customer retention

Discover and experiment with big data to reimagine customer engagement

Andreessen Horowitz partner Frank Chen parses the buzzwords to explain AI and Deep Learning and why they just might usher in the next big industry shift.

AI and deep learning demystified

05

DIG DEEPER

Predictions for the $203 Billion Big Data Analytics Market

Forbes/January 2017

Dark analytics: Illuminating opportunities hidden within unstructured data

Deloitte University Press/ February 2017

I, ALEXA: SHOULD WE GIVE ARTIFICAL INTELLIGENCE HUMAN RIGHTS?

Digital Trends/July 2017

|

Apply data mining, text analysis and natural language processing to improve semantic reasoning and contextual intelligence

Watch the video

Enable rapid search and discovery across diverse internal and external data sources

Leverage computational and machine learning algorithms to automatically adjust business processes, supplier execution, and partner interactions based on predictions, trends and behaviors

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These are just some of the attractions on the road to digital as you become truly customer-centric. It is an exhilarating journey of imagination, experimentation and courage with measurable, incremental outcomes all along the way.

Improved operational efficiency

Manage data security compliance, consolidation and modernization of processes and systems

Better user experience

Bridge data across physical and virtual interactions to create a seamless experience

Reduced time to market

Leverage external data to expand market reach and access to innovation beyond the enterprise

Personalized customer engagement

Unlock insights from data to adapt customer journeys to rapid changes in demand, preferences and behaviors

Faster business innovation

Open up data to design, co-create and deliver new products, services and business models

Incredible inventions. Unexpected revenues. Fierce loyalty.

Copyright © Axway 2017. All Rights Reserved.

axway_EB_co-create_co-innovate_en_111617

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https://www.youtube.com/watch?v=OwJZhMb8FWg

Co-create and co-innovate with a CX network

IMAGINE THAT

Travel smart.

Ready to hit the road? Let’s go!

Start fast.

Get there first.

Axway AMPLIFY™

Drive confidently into the future and never look back. The Axway AMPLIFY platform integrates data and engages your entire digital ecosystem in ways that stimulate co-creation, excite innovation and resonate best with customers.

It brings together IT and business leaders, user communities, app developers, connected devices, virtual and physical infrastructures, and anytime, anywhere data exchange to create a powerful customer experience network that adapts and scales to satisfy an ever-demanding society of digital consumers.

The race is on.