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JOHANA [email protected] johanaguerra.com
210.689.7574 1109 S. Pleasant Valley Rd. Austin, TX 78741
EXPERIENCELabify by Ideation Systems, LLC – Social Media Marketing Strategist; Austin, TX Spring 2016(EdTech startup funded by the National Science Foundation) Expanded social network footprint; achieved 5,380+ Tweet impressions within 2 months Developed a comprehensive proposal for crowdfunding strategies Generated web content such as informational and feature text for brand new site Organized business planning tasks and synthesized research interviews
City of Austin Communications and Public Information Office – Web Strategist/Social Media Intern Summer 2015 Composed social media analytics report for 250+ department accounts across various networks Live tweeted city council meetings for 69,000+ Twitter followers Audited 100+ department web pages for ADA compliance and city policy enforcement
Apartment Barcelona – Online Marketing/Social Media Marketing Internship; Barcelona, Spain Fall 2014 Lead creator of travel guide video projects that have a combined 25,968+ YouTube views Co-managed a video production consisting of 30 interviews, 2,378+ YouTube views resulted Provided blogs and informational text content for website and social networks
Counseling Mental Health Center – Student Associate; Austin, TX 2012 – 2014 Coordinated preparations for weekly events of 200+ attendees each Archived projects for suicide prevention and sexual assault awareness programs
EDUCATIONThe University of Texas at Austin Bachelor of Journalism, May 2016
Certificate of Computer Science, Minor in Government GPA 3.3IES Barcelona Semester Abroad Fall 2014
ACADEMIC PROJECTS Composed data visualizations and news story for Waller Creek’s E. Coli count Built my personal & professional website/portfolio using HTML and WordPress Produced documentary style videos for the Aveda Institute and Austin Zoo Completed a 2-month photo essay: ‘Day in the Life of’ student profile Reported on numerous multimedia packaged stories with two colleagues (print, video, photo, data):
RELEVANT COURSESMobile Computing Web Design Social Media Journalism Data Driven Reporting
EXTRACURRICULAR ACTIVITIESSociety of Professional Journalists Austin Student Chapter – Social Media Manager UT Students for Wendy Davis – Volunteer Deputy Registrar KVR News – Shadowing Participant
HONORS Exemplary Longhorn Opportunity Scholar Doc Sellers Endowed Presidential Scholarship for Print Journalism Students University Honors/Dean’s Honor List
ADDITIONAL INFORMATIONComputer Skills: Various social media platforms, (Facebook, Twitter, Instagram, YouTube, Snapchat, Tumblr, Pinterest, Vine), Photoshop, Audacity, Final Cut Pro, HTML/CSS, iMovie, Soundslides, WordPress, Google Analytics, Python/object-oriented programming, Tableau, SQLLanguages: English, Spanish
