THE PROGRAM

BENEFITS TO MERCHANTS• HIGHER REVENUE, HIGHER CUSTOMER RETENTION • CAPTIVE AUDIENCE : Everyone who lives and works in town will be

targeted to receive a card• TOWNSHIP MARKETING: The Township will market the program with

its residents (e.g. TV Channel; billboards; email blasts; social media)• BANNERS ON OUR WEB PORTAL: Linked banner AND listing will be

displayed on www.propertytaxcard.com • RESOURCES: Access to the email address of customers using the card

at your place of business• MOBILE APP: Option. List of merchants and their offers. Upgrading is

possible• Other benefits: QR code on window clings

HOW DOES A MERCHANT PROCESS A TAX CREDIT?

TWO WAYS OF PROCESSING CREDITS*ON LINE – FREE IF MANUAL ENTRY

$50 IF CARD READER IS NEEDED

*TERMINAL- $160 DIAL-UP ONE TIME CHARGE (incl. shipping and handling)OTHER:COST TO MERCHANT: $10 A MONTH.

NO PER SWIPE FEE – NO ACH FEE-NO OTHER FEES!!

Web Portal for Residents

HOMEOWNERS CHECK THEIR TAX CREDITS ON LINE

HOMEOWNERS CHECK WHO PARTICIPATES IN THE PROGRAM AND WHAT PERCENTAGE OF THE SALE

AMOUNT IS GIVEN BACK AS PROPERTY TAX CREDIT

SHOP MARLBORO STATS

• First shopping year closed on 4/30/13 (8 months)• Purchases utilizing the card:$360K• Tax savings for the community: $20K• Number of households registered:2,600 (20% of pop.)• Number of registered merchants: 45• Projected sales 2013/2014 shopping year: over

$1MM• Projected tax savings $60-70K

SHOP MARLBORO MARKETING

• FACEBOOK PAGE – www.facebook.com/ShopMarlboro

• EMAIL BLASTS• PAPER ADVERTISING• BILLBOARDS• CABLE TV

SHOP MARLBORO FACEBOOK PAGE

SHOP MARLBORO EBLASTS

Shop Marlboro Paper Ad

Shop Marlboro Billboards

Shop Marlboro Mobile App (optional) (coming soon)

Shop Marlboro Mobile App

SHOP MARLBORO MOBILE APP

OTHER TOWNSHIPS READY TO LAUNCH OUR PROGRAM

WHO IS NEXT?

• Shop Hillsborough• Shop West Orange• Shop Carteret• Shop South River• Shop Caldwell• Shop Old Bridge• Shop Manalapan 1st