The Process of Motivation

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    MOTIVATION

    PROCESS

    IMPORTANCENEED HIERARCHY THEORY

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    MOTIVTION

    Motivation can be defined as stimulating, inspiring and inducingthe employees to perform to their best capacity. Motivation is apsychological term which means it cannot be forced on employeesIt comes automatically from inside the employees as it is thewillingness to the work. Motivation is an endless process.

    The process of Motivation

    Felt need ordeficiency

    Search for alternativeTo satisfy the need

    Selecting the mostsuitable alternative

    Carrying out thechosen option

    Evaluation ofneed satisfaction

    Determinationof future need

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    FELT A NEED: The motivation process begins whenever the individual working

    In the organization develops a need and wants to fulfill that need.

    SAERCH FOR ALTERNATIVE TO SATISFY THE NEED: After feeling the desire to fulfill

    the need, the employee starts searching for various ways and means tosatisfy his need.

    SELECTING THE MOST SUITABLE ALTERNATIVE: After finding different ways and

    means to satisfy the need, the employee selects the way or alternative which

    suits him the most.

    CARRYING OUT CHOSEN OPTION:After selecting the alternative the employee starts

    behaving according to the requirement of that alternative.

    EVALUTION OF NEED SATISFATION:After behaving in the required manner for sometime, the employee evaluates whether his need is satisfied or not. If his need

    is satisfied he goes to the next step looks for a new need, but if it is not satisfied

    then he goes to step2 and selects other alternatives to satisfy his need.

    DETERMINATION OF FUTURE NEED:After fulfilling one need the employees start

    developing another need and the whole process is repeated.

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    IMPORTANCE

    1. IT SETS IN MOTION THE ACTIONS OF EMPLOYES: Without motivation the employees

    try to perform minimum activities in the organization. But the motivation fills in

    the desire to perform to their maximum level. All the resources of the organizationare of no use unless and until the employees use these resources. The motivated

    employees make best use of the resources.

    2. IMPROVES EFFICIENCY: The motivation improves the efficiency level of employees

    which means the employees start performing the job to the best of their abilitywith minimum wastage of time and resources because motivated employees

    always go for best utilization of resources. The motivation bridges the gap

    between the ability to work and willingness to work and willingness always

    improves efficiency.

    3. HELPS IN ACHIEVING THE ORGANISATIONAL GOAL: The motivated employees always

    try to achieve the organizational goal and contribute their best efforts for the

    realization of organizational goal and as they know with the achievement of

    organizational goal only they can achieve their personal goal. All the employees

    contribute their efforts in one direction of accomplishment of goal.

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    4. MOTIVATION CREATES SUPPORTIVE WORK ENVIRONMENT: In motivation the relations

    between superior and subordinates are always improved. When the employee

    get their need satisfied or get the recognition and respect in the organization

    then they always offer a supportive hand to superiors. There is more cooperatioand coordination in the organization and all employees work with the team spirit.

    5.REDUCTION IN EMPLOYEES TURNOVER: The motivation creates confidence in the

    employees to get their needs satisfied in the organization itself. They always

    select the alternative to remain in the organization and increase their earning

    rather than leaving the organization and increasing their earnings. With

    motivation the turnovers are less because the satisfied employees never leave

    the job.

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    NEED HIERARCHY THEORY

    MASLOWs NEED HIERARCHY THEORY

    Physiological Needs

    (Food Shelter Clothing)

    Esteem Need

    (Need To Get Respect)

    Safety And Security Needs

    (Physical Security And

    Economic Security)

    Social Needs

    (Need To Be Loved)

    Self Actualization Needs

    (Need To Achieve Aim

    In Life)

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    1. PHYSIOLIGICAL NEEDS: These needs include basic requirements for survival andmaintenance of human life. The common physiological needs are FOOD,SHELTER AND CLOTHING. The employees develop these needs for theirsurvival that is why they are at the top in sequence. These needs can besatisfied when monetary incentives are offered by the employers.

    2.SAFETY AND SECURITY NEEDS: Once the present day physiological needs are

    fulfilled then the people start thinking about their future as they want to secure

    their future by making sure that in future also they continue to satisfy theirphysiological needs.

    Under safety and security there two categories:

    PHYSICAL SECURITY: Which means safety illness, accident, fire etc.

    ECONOMICSECURITY: Which means having sufficient funds to meet the

    future physiological needs and to come out of physical security threat.

    The people who have more o safety and security need active get motivated by

    monetary incentives.

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    3. SOCIAL NEEDS: It means the for love, affection, companionship, friendship etc.

    Once the people satisfy their physiological and safety needs then the social need

    become more active and to fulfill the social needs the managers prefer team-worarrange formal and informal get-together so that employees can develop social

    relationships.

    4. ESTEEM NEEDS: These needs are related to the respect and recognition. When

    the above three needs are satisfied then people start demanding respect for

    themselves in a group. This need is more common in higher level employees.

    Esteem needs can be satisfied through non-monetary incentives.

    5. SELF-ACTUALISATION NEEDS: This need refers to realizing or reaching to the aim of

    your life. Once the employees becomes what he wants to become it means

    actualisation need.