THE POWER TO CHANGE THE WORLD

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What is Junior Energy?

Junior Energy's mission is to work in classrooms and schools to help children discover how they can

positively impact the planet by engaging their parents,

family, friends and neighbors in small, simple

actions.

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**Junior Energy is 501(c)(3) organization

Components

Fully integrated program incorporates four important steps to move kids from ideas to action

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Benefits4

Goals5

Clinton Global Initiative Commitment6

Junior Energy, in its initial three years, has the potential to impact an estimated 10,000 families in at least three states, including New York, New Jersey, and Pennsylvania. This will save at least 60 million kWh and eliminate more than 94 million pounds of greenhouse gas emissions.

Progress to Date November 08: Launch in PS 187, NY a SUCCESS February 09: PS 59 (NY) and Sicomac School

(NJ) March 09: PS 20 (Queens), MS 278 (Inwood),

Closter (NJ) April 09: Norwood (NJ), PS 24 (Bronx), Petrides

School (Staten Island), Cresskill (NJ) Partnerships: TCPi, Project Green Schools,

Solar One, Finding Dulcinea, Ultimate Gaga, National Environmental Education Week, UFT

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The 3 E’s

Junior Energy Philosophy8

Building Blocks9

Empowerment Young people are the next generation of leaders In a national survey of kids ages 8-12, 85 percent of

respondents believed that they could lead their family to do what is needed to consume less energy in the home.*

Junior Energy gives students the resources to understand today’s most pressing problems and the tools to take action on them.

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*Source: Ad Council

Education11

Environment12

Action13

If every child in America changed one light bulb, each year we would save enough energy to light nearly 2 million homes and reduce energy bills by $380 million. In addition, the savings in greenhouse gases would be equivalent to the emissions from more than half a million cars.

How it Works14

Fundraiser Specifics

Approximately $1 per pack of bulbs goes back to your school

All proceeds remaining after the actual manufacturer cost of the bulb go directly to the school

Junior Energy does not keep any of the funds – we are a privately funded non-profit organization

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Pricing per BulbHome Depot Junior

Energy

14w $2.25 $1.66 (26% savings)

23w $3.44 $2.33(32% savings)

R30 $5.00 $4.00(20% savings)

R40 $7.00 $4.00(75% savings)

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How It Works17

On-Line Follow Up18

Keys to Success In-school champion: PTA, Teacher or Parent Creative marketing plan: innovative ideas Know your audience: help schools tailor program Engage students: marketing, selling, distribution Information: be sure parents understand the

product Setting goals: have number of bulbs, GHG

reduction or project in mind Every student is a winner: anyone who changes

a bulb is a hero

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Feedback Loop20

Mercury Concerns Bulbs purchased have least amount of

mercury of CFL’s on market (about 1.7 mg) All regular fluorescent bulbs now used in

offices and schools have mercury in them---a standard T-12 bulb has ~12 milligrams

Junior Energy site provides instructions for bulb accident clean-ups and recycling

Proper handling will prevent breakage---bulbs will be packaged for safety

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THANK YOU

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