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The Power of Personalisation. iStrategy The Hague May 2013 Christophe Parcot VP, Head of EMEA. Customisation. Explicit. Personalisation. Implicit. “. “. Media Personalisation - PowerPoint PPT Presentation
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iStrategy The HagueMay 2013
Christophe ParcotVP, Head of EMEA
The Power of Personalisation
2
ImplicitExplicit
Customisation Personalisation
Media Personalisation Dynamic insertion, customisation or suggestion of content in any format that is relevant to the individual user, based on implicit data and explicitly given details.
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Web 1.0
Web 2.0
Web 3.0 Ordered for you
Nothing is greater than habit.Ovid, 2 AD
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Digital habits create big data reserves.
People matter, not data.
Digital body language
Corner shop mentality in the Digital Age.
E-commerce blazed the trail
Content personalisation evolving rapidly...
User behaviour insights harnessed
Smarter, faster, more personalised experiences…
GPS
Nappies
Search Terms
…for content and advertising
Context and Personalisation
Man + Machine
