The Power of One1

Putting the focus on

T R A V E L P O R T G D S

The Power of One

Profitability

The Power of One2

Did You Know…

makes a SIGNIFICANT FINANCIAL IMPACT over the year?

Did you also know… that booking

ONE additional car

ONE additional hotel bookingand

The average commission for car is 5% and hotel is 10%?

per day

The Power of One3

The Industry Today

> As crude oil prices have risen, airlines are increasing fares, fees, reducing seats, and cancelling unprofitable routes*

> Americans are booking hotel stays closer to home due to increased gas prices**

> More Americans are planning to drive to their vacation or holiday destinations

> Higher gas prices are likely to change travel plans

*The Wall Street Journal 19June2008

**Source: American Hotel & Lodging Association (AH&LA)

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So What Does This Mean?

> Focus on car and hotel to off-set increased air costs

> Perfect timing to gain customer loyalty by offering economical travel plans

> Increase your value – offer creative land only vacations not easily combined through on-line sources

> Emphasize the benefits of personal interaction with the traveler

The Power of One5

How does The Power of One

add up?

The Power of One6

How It WorksAverage Car booking = $124.25*

(3.5 days x $35.50/day)

$124.25 x 5% = $6.21 / per booking

Average Hotel booking = $315 ($150/day x 2.1 days)

$315 x 10% = $31.50 / per booking

Total additional DAILY income resulting from only one Hotel booking and one Car booking = $37.71

Total additional MONTHLY income = $754.20†

Total additional YEARLY income = $9,050.40

From just ONE additional Car and ONE additional Hotel booking sold per day!

* Car commission of 5% used for example, however, actual commissions may vary.† Monthly calculation is based on an average number of 20 business days in a monthSources: Hotel Electronic Distribution Cendant Internal Data, Network Association (HEDNA)

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How Much More Money Can You Make?

The financial rewards increase exponentially when you book more than one additional car and one additional hotel a day:

The Power of One8

Best Practices for increasing Car and Hotel bookings

What the AGENT Can Do

The Power of One9

Change the Way You BookBook Hotel/Car FIRST and make Air the attachment

Old Process: New Process:

AIR

CAR

HOTEL

HOTEL

AIR

CAR

Why this works?• Time and effort spent promoting higher-yield products

• Prevents customers from stopping transaction after purchasing air

The Power of One10

Ask Every Customer if They Need a Hotel and Car

If you don’t ask… you can’t sell it

It works!!!

The Power of One11

Industry News – Travel Industry

Best practices for increasing hotel and car sales

Provide Superior Customer Service

Qualify customer – ask for preferences, loyalty and program membershipsWhy it works?• Expedites the sale• Uses highest level of supplier participation to return rates that are specific to your customer• Establishes customer confidence to best meet their travel preferences

Review rules – policies may vary by rate, type, location, and dates of stayWhy it works?• Eliminates unexpected fees or restrictions for your customer• Positions you as the expert• Promotes return business

Use reference points – access the right part of town, suburb, point of interest or center of activityWhy it works?• Builds trust that your recommendations are providing your customers the perfect travel experience

The Power of One12

Utilize Travelport’s Premium Car Product OfferingCar Booking Tool•GUI books car in seconds•Search by airport, city name, zip code or city locations•Interactive script pre-fills with existing reservation and CD or ID numbers•View vehicle photosUpsell Prompts•Upgrades at point of saleUser preferences•Pre-defined criteria stored and incorporated into the shop request•Car supplier, type, rate code, corporate discountComplete Pricing•Total estimated costs within availability displays and at time of sellCar Index/Car List•Locations in a given city (off airport) or airport code, city code, or reference point including distance and direction

The Power of One13

Utilize Travelport’s Premium Hotel Product OfferingHotel Booking Tool•Real-time access to suppliers in a GUI format•Sort hotel list by name, distance, direction, Integrated Hotel Source availability status or rate range•Easy to read hotel availability that can be sorted by rate•Interactive script pre-fills with existing reservation and CD or ID numbersPre-established Search•Set preferred screen placement to ensure top commission and revenueComplete Pricing•Total estimated costs (hotel tax, surcharge, and fee disclosures) reducing discrepancies and unexpected chargesComplete Availability•First-screen availability and rate range information Interactive Mapping•GUI maps and compares hotels near a specific location, address or point of interest

The Power of One14

Best Practices for increasing Car and Hotel bookings

What the Owner/Manager Can Do

The Power of One15

Industry News – Travel Industry

Best practices for increasing hotel and car sales

Constantly Promote Booking Cars and HotelsStress importance of car and hotel bookings•Emphasize benefits to agents and agency

Compare hotel and car-selling techniques•Fosters positive environment for agents to learn from one another

Share best practices•Spotlights agents who achieve results, encourages development

Enroll agents in car/hotel training and development courses•Boosts morale through agent buy-in and confidence

Highlight consortium rates your agency subscribes to whenever possible•Special consortium rates help agents increase bookings, while cultivating customer loyalty

Set goals, measure them and offer rewards•Promote hotel/car bookings by creating and rewarding competition among agents•Consider financial incentives to agents

The Power of One16

Putting the focus on

T R A V E L P O R T G D S

The Power of One

Profitability