The Power of Magazines · Magazines Trusted. Inspiring. Motivating. 2 It’s About Connecting When I think about our business of advertising, about when and how consumers engage,

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The Power of MagazinesTrusted. Inspiring. Motivating.

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It’s About Connecting

When I think about our business of advertising, about

when and how consumers engage, while much has

changed in technology and targeting with data, an

integrated, multi-platform approach always

wins. Brands that focus on how media works

together–recognizing there’s a unique time and

place for all touchpoints–consistently come out

ahead. It’s the connection with audiences across their

preferred platforms–looking holistically at how

digital and magazines work together on the

customer journey–that makes the difference.”– Klarn DePalma,

Executive Vice President,

MNI Targeted Media Inc.

3 MNI Targeted Media Inc. \ mni.com

Magazines are the New Digital

Digital to Magazines TV and Digital to Magazines


Magazines EmpowerBrands to Stand Apart

Flip-Flop Phenomenon

▪ Magazines Now:Non-traditional and unique.

▪ Blogging & Social Media Now:Traditional and more commonplace.

MNI Client Campaigns


Magazines are Invited into HomesConsumers expect and accept magazine advertising because it aligns with their passions.

Print magazines are #1 in reaching affluent, influential consumers in more categories than all other media combined.*

Magazines are a 1:1 immersive experience.

*Print magazines, internet, newspapers, radio, and TV.

Source: Gfk, MRI, Spring 2017.


Magazines areBrand Safe and More

Relevant

▪ 53% of adults, ages 18-49, say that ads in magazines fit well with the content, more so than other media.

▪ Meredith Corporation reaches 47.6Millionconsumers who say a Meredith magazine is one of their favorites.

Engaging

▪ 47% of adults, ages 18-49, feel that magazines touch them on an emotional level, more so than other media.

Credible

▪ 91% of U.S. adults read magazine media.

▪ 82% of U.S. internet users trust print ads the most when making purchase decisions.

Sources: Contently: Print is Still the Most Trusted Type of Ad, January 9, 2017; Magazine Media Factbook, 2017/2018;

PEOPLE Engagement and Satisfaction Study, 2017; Simmons Multi-media Engagement Study, 2017; 2017 Fall MRI.


Magazines InnovateAR/VR Addressable Print Custom Content

On-serts & Polybags Place-Based Influencer Campaigns


Magazines CreateImmersive Experiences

Target audiences with creative and interactive elements that engage and inspire.


Boost Engagementand RecallMake a lasting impression.

Source: Canada Post & True Impact.

44%Digital Ad

Recall

75%Print Ad Recall


Magazines Boost Campaign Impact

A media schedule inclusive of print demonstrably improves a campaign’s awareness metrics.

Source: Millward Brown Digital, Aided Awareness.

6%

10%

13%

15%

Digital + TV Digital + Print TV + Print TV + Digital + Print


Maximizing Return on Ad Spend

64% of readers are inspired to take action after seeing a print magazine ad.

Average Return on Advertising Spend—All Studies

Source: The Association of Magazine Media, “Magazine Media Factbook 2017/18”, p.38.

$3.94

$2.63 $2.62 $2.55 $2.45

$1.53

Magazines Display Cross Media Linear TV Mobile Digital Video


Neuroscience ProvesMagazines Work Interacting with physical material involves more emotional processing, which is important for memory and brand associations, leaving a deeper footprint in the brain.

Pros of paper-based reading:

▪ Higher comprehension and recall

▪ Preferred by majority (even Millennials)

▪ More focused attention, less distraction

▪ Drives sensory involvement, which contributes to reader impact

▪ Slower reading speeds

▪ Stimulates emotions and desires

Source: Millward Brown.


Effective.

Efficient.

Precision Targeting.


In-Book Cover Wraps

Target and engage your audience with levels of interactivity just like how you buy digital ads.

We’ve made it easy to buy precise audiences across high-impact print media solutions, to boost like-minded consumer engagement.

Use one of our fourteen lifestyle-aligned networks, or build your own network for niche audience targeting.

Multi-page high-impact Cover Wraps use CRM or custom built lists.

Additional Benefits:

▪ Geographic targeting for optimal campaign impact.

▪ High-impact units to drive engagement and increase recall.

▪ Flexibility with no-charge copy splits

Targeted MagazinesEffective. Efficient. Precision Targeting.

MNI Targeted Media Inc. \ mni.com

AirBnBPenFed


Our fourteen lifestyle-aligned networks provide you with the opportunity to put geo-targeted ads in a top-tier magazine.

Or you can build your own network.

Either way, your brand benefits from precise local targeting in the nation’s premier magazines.

What does your target look like?

Is she a mom, age 47, with

a HHI of $100,000?

The MNI Luxury Network is the

way to connect with her.

Is he a 30-year-old Marketing

Director living in Chicago?

The MNI News Network will

get his attention.

In-Book Magazine Networks


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Cover Wraps

The premium tool to break through the clutter and reach your precise audience on the cover of their favorite magazines.

A unique, high-impact cover takeover targeting solution is delivered to either specific people or places, for the duration that’s right for your objectives.

Are you looking to speak directly to that ever-elusive Chief Financial Officer?

Do you want to increase foot traffic to your booth at your next auto show?

Are you interested in reaching individuals as they wait in public places?

An eye-catching Cover Wrap on Fortune can tell your story over a period of time, or make a splash at key moments in time.

Distribute wrapped issues of Sports Illustrated that showcase a new car model and a map of the event.

Wrap the cover of PEOPLEmagazine to engage readers in high-traffic waiting areas tailor-made for active reading.


Cover Wrap Titles

M M B H H H M

H H M H EV M H FM

H H M H

0H M H M

H H M M M M H

M H M M ABG TOH T H

M H H H

Titles with an “H” and “TOH” are available for Pharma programs. Titles with an “M” are available for Single Activation programs.

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10 Ways MagazinesDeliver True Value1.

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Deliver the highest return on ad spend (ROAS)

Pinpoint niche audiences through geo-targeting and passion points

Are trusted more by consumers than other platforms

Inspire action and drive purchase

Available on-demand

Appeal to all ages

Empower brands to stand apart

Provide staying power and higher recall

Create experiences people love and capture readers’ attention

Generate meaningful 1:1 experiences during the consumer journey

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mni.commni.com

Just Like We Do,Magazines Deliver

Documents

The Power of Magazines · Magazines Trusted. Inspiring. Motivating. 2 It’s About Connecting When I think about our business of advertising, about when and how consumers engage,