The Portuguese Experience: BSR in the Community, Training Centre and

Municipality hand in hand

Vanda Garcia Vieira Vocational Training Centre for the Trade

23 of September, 2010, Kaunas

1. Requirement analysis: State of art and identification of SME need and CSR learning situation in Portugal Report

2. Advisory board formation: :

Fernando Miguel Seabra (academic background)

Jorge José Rodrigues (academic background)

José Ramalho (City Hall contact point)

Mafalda Abrunhosa (trainer)

Rosário Fidalgo (trainer)

Pedro Ferreira (audit)

Pedro Patraquim (trainer)

3. Adjustment and adaptation of CSR methodology package for SME in all partners countries (translation)

- Financial Perspective Which financial consequences and results should the implementation of social responsible activities have?

- Stakeholder Perspective To be recognized as social responsible how should we appear to our different internal and external stakeholders?

- Process Perspective To satisfy our stakeholders in the process of translating social re sponsible activities into action what processes must we excel at?

- Learning and Growth Perspective To realize the goal to be social responsible, how will we sustain our ability to change and improve?

4. Portuguese version of project website at www.socialsme.orgwww.socialsme.org

5. City Hall of Loures as a strategic partner:

- SME selections and companies requirements: From Loures territory with (some) Social Responsibility practices and with willingness to receive the facilitators team ("open-door policy")

- Testing team from C. H. Loures: Coordination by the Council responsible for the socio-economic area and her team

- Implementation: 1st meeting with the Council, Local Presidents and CECOA Director2nd meeting / workshop with all SME, DAE and CECOA3rd meeting / 1st Workshop in each SME (main representative)4th Meeting / 2nd Workshop in each SME (operational team)5th Meeting / 3rd Workshop in each SME (action plans)

6. Testing of innovation in SME, involving consultants (6 SME):

- Colprinter – Indústria Gráfica, Lda

- Eurostand – Stands e Decorações de Interiores, Lda

- Gelpeixe – Alimentos Congelados, S.A.

- Labelec-Estudos, Desenvolvimentos e Actividades Laboratoriais, S.A.

- Monofásica-Estudos, Montagens e Indústria de Instalações Eléctricas

- Nestlé Waters Direct Portugal, S.A.

7. Peer review of innovation (by PT consultants, researchers and facilitators)

Colprinter is a printing Portuguese company.

SME is promoting socially responsible activities “Learn fast

to grow” and “Equal work for equal payment”

Eurostand is working in field of services in the area of

ephemeral constructions.

“Clear strategy of internal and external stakeholders involvement”

“Strong investment on improving the qualifications/on the job

training at operational level and continuing training at manager and

decision makers level“

Gelpeixe represents the food industry.

SME is attaching sufficient attention on wage benefits and workers’

insurance system and long experience in establishment of protocols

with associations in order to foster the inclusion and the support to

disabled and socio-excluded workers.

Labelec is a company from engineering sector.

It is supporting employees, having as elements of the package of

benefits medical insurance, personal accident insurance, pension

plan, holiday camps for children employees.

The code of ethics was accepted since 2006.

Monofásica is an electronic services company.

SME is making many efforts on transference of good SR practices

from PT to the new company in Angola. Owner of the company is

also supporting internal training improvement and increasing the

level of employees’ qualifications.

Nestlé Waters Direct Portugal, S.A. is a food industry

company.

SR activities are related with existence of a business code

and a code of conduct for suppliers.

8. Promotion of dissemination activities

- 1st week of May 2009 – CSR WEEK;

- 1st week of February 2010 - National Forum targeted to Portuguese SME owners,

experts and consultants in the field and 1st Ibero – American Forum targeted

Portuguese, Brazilians and Spanish experts;

- 3rd week of February 2010 - 1st meeting and integration of the Corporate Social

Responsibility Portuguese Network with 260 PT entities;

- 13 of April 2010 – Participation at the National Convention;

- 1st week of May 2010 – CSR WEEK - invitation from the Directorate General of

Economic Activities – Economy Ministry – Central Authority; from ISCAL –

Portuguese Private University and from City Hall of Loures - Local Authority;

8. Promotion of dissemination activities

- Testing phase results presentation near a Delegation of the Ministry of Education

from Turkey: invitation from CCP – Portuguese Social Partner (12th of May 2010);

- Testing phase results presentation at ISCAL – Portuguese Private University (SME

European Week initiative);

- 15 of June 2010 – SOCIALSME National Seminar (1/2 day);

- 21 of July 2010 – Project presentation at the “Seminário Cidadania e

Responsabilidade Social”;

8. Promotion of dissemination activities

- 16 of September 2010 – SOCIALSME Final Conference (1 day) and 3 Workshops

organized by CECOA and City Hall of Loures.

8. Promotion of dissemination activities

- 16 of September 2010 – SOCIALSME Final Conference (1 day) and 3 Workshops

organized by CECOA and City Hall of Loures.

8. Promotion of dissemination activities

- 16 of September 2010 – SOCIALSME Final Conference (1 day) and 3 Workshops

organized by CECOA and City Hall of Loures.

THANKS vanda.vieira@cecoa

CECOA

Innovation and Development Department