Mobile numbers by BSR

MOBILE NUMBERSA happy side effect of the mobile

revolution is an array of stunning stats.

© Copyright 2013 London Business School

BUSINESS STRATEGY REVIEW 1

“When you get a mobile phone it is almostlike having a card to get out of poverty in a

couple of years.” Muhammad Yunus


Rival competition

The Motorola DynaTac 8000x, theoriginal mobile phone, took over adecade to come to fruition; however, theoriginal working model was created inonly six weeks by a team of engineers.The haste was due to the companyhearing that rival AT&T was consideringmaking mobile phones.

http://www.msnbc.msn.com/


The UK’s first mobile phone

In the UK, veteran comedian Ernie Wise made thefirst mobile phone call on the Vodafone networkon 1 January 1985. The first Vodafone mobilephone was the size of a briefcase and cost

£2,000. It had a battery life of about 20 minutes.http://news.bbc.co.uk/

1985


Almost half of the Britishpopulation has a smartphone.The latest figure is 48.9%.http://www.email-marketing-reports.com/

Sales growth


“An iPod, a phone, an internetmobile communicator… these are

not three separate devices! And weare calling it iPhone! Today Apple is

going to reinvent the phone.”Steve Jobs


Mobile data usageIn the UK, the amount ofdata used on mobile

phone networks increased40 times between 2007

and 2010.http://consumers.ofcom.org.uk/

x40

2007 2010


$50 – the price point forsmartphones to becomeaffordable in thedeveloping world, asannounced at the 2012Mobile World Congressby CEOs of severaltelecommunicationscompanies.http://techcrunch.com/

$50


1BILLIONThe one-billionth Nokia 1100phone was sold in 2005 inNigeria. http://www.nokia.com/


Global texting75% of mobile phone owners text, according to astudy the Pew Research Centre conducted in 21countries. Texting is used around the world, but it ismost common among cell phone users inIndonesia and Kenya – two of the poorestnations included in the survey.http://pewresearch.org/


Webbed

The first mobiles able to send email and usethe web became available in April 1999.

http://www.phonehistory.co.uk/


Time to talkThe iPhone 5, launched in2012, weighs a mere 112grams and has up to eighthours of talk time.www.apple.com/

8HOURS


M-PESANOICS 60%Four years ago less than 10% ofKenyans had a bank account.Now almost 60% do so thanksto M-Pesa. The mobile phoneservice has 14.9 millioncustomers and can be accessedat more than 39,000 points ofservice. It transfers 10% ofKenyan GDP per annum.


This was part of the MWorld Special Reportpublished in Business Strategy Review Volume 24Issue 1-2013

For more information visit london.edu/bsr