The Portfolio ofM. Shannon Hernandezwww.thewritingwhisperer.com

Copywriting +Content Writing

Table of Contents

Website Copy

About Page ..................................................................................................................................... 1

Services Page .................................................................................................................................. 5

Sales Page ..................................................................................................................................... 10

Content Writing .......................................................................................................................................... 15

Speaker Sheet ............................................................................................................................................. 19

Newsletter Content ................................................................................................................................... 22

Email Nurture Sequence ............................................................................................................................ 27

1

Laura Damiano www.lauradamianodesigns.com

About Page – Meet Me Hi there, I am Laura Damiano. I create one-of-a-kind stationery and branding that expresses my

clients’ unique personalities and stories surrounding their events. It probably wouldn’t surprise

you if I told you that since the time I could hold an art utensil--whether it be a paint brush,

marker or crayon--I was doing so every spare moment I could find. I remember playing in my

dad’s desk drawers for hours and creating artwork that my mother has now made into a collage

for her home. I learned to create everything by hand, and still prefer that method today.

I’d like for you to meet my business side-kick, Missy. Missy is a Yorkshire Terrier, and she

hangs out with me all day long. Missy has her own little bed in each room of my house, so no

matter where I am working in the studio, she is always by my side. She is also the first to greet

clients and the UPS delivery man when they knock on my door, wearing her little pink, polka

bow.

My mission is to be an integral part of my clients’ projects and make each design unique. I am

able to achieve this because no two client designs are ever the same. I create pieces that

express the individual style of my clients, and there is no limit to the style, color, creativity, or

fonts I incorporate. Do you want traditional, trendy, or funky stationery? Are you looking for a

unique design to express your brand? I am able to create exactly what you want, the way you

want it, without limiting your vision or creative ideas.

I pour my heart and soul into each design I create. I am honored that I have won several awards

during the five years I have been in business. In 2013, I was awarded the “Best of Westchester

Award”, which is based on votes by readers of Westchester Magazine. In 2014, I was awarded

the prestigious “40 Over 40 Award” by the Business Council of Westchester. I have also been

consecutively awarded, for the past five years, numerous awards from the Wedding Wire

including the “Couples’ Choice Award” and “Bride’s Choice Awards”.

When I am not busy at work designing for my wonderful clients, you will find me in a Soul Cycle

class sweating, getting a good mental cleanse, and jamming to electronic dance music--on my

bike! I love pizza and traveling, and generally spend lots of time on the west coast of Florida

with my family.

www.lauradamianodesigns.com

2

Jim & Tammy Holloway www.bayhaveninnbnb.com

About Page – Meet the Innkeepers Our story is unusual, we are sure of it. We met on eHarmony, an online dating site, in 2004.

Within 6 months, we were engaged and have been happily married for close to a decade now.

We took a “chance” in the dating world, just as we took a “chance” in the Bed & Breakfast

ownership world...and we haven’t looked back on this marvelous journey!

When we began dating, it became very clear that we both shared a love for entertaining,

cooking, making new recipes, and hosting weekend guests. Long after the guests had left, we

continued to relive the visit and talk about the memories that were created over food, drink, and

companionship.

I (Tammy) was a former event planner for the American Chamber of Commerce, and planning

details made me giddy with creative excitement! I (Jim) was a career man with the Air Force;

however, you could often find me teaming up with others on the base, organizing and catering

events. This should come as no surprise to those who know me--I grew up with a pot in one

hand and a spoon in the other--as my mother’s job was to manage the Roanoke County

School’s food service program.

We always thought that we would own a Bed & Breakfast in our retirement years, but as fate

would have it, the plan materialized much earlier. When Jim’s mother, Polly, passed, we

decided that life was too short to continue putting off our dreams. The following months were a

flurry of activity. We would spend hours asking “what-if” questions: What if we did own a B&B

now? What if it was located in a destination location? What if the house we found was already

converted to a B&B? What if we could find all of this AND it be at the beach?

Once the dreams started becoming a reality, we got to work searching for the perfect house to

transform into a B&B. After Tammy had spent some time looking online for properties, another

sign appeared and showed us we were on the right path. Our property that we now own, located

at 403 Tazewell Avenue, shared something in common with Jim’s late mother: Miss Polly who

was born and raised in Tazewell County, Virginia. We were certain that Miss Polly was sending

her blessings and bestowing them upon us!

It took 1.5 years to clear the “jungle” and give the ole’ gal a facelift. Weeds and trees were

cleared, as well as wayward vines, ultimately transforming the property into a peaceful oasis of

beautiful gardens for The Bay Haven Inn of Cape Charles guests to enjoy. As innkeepers, we

are passionate about creating an experience for our guests when they come to visit. Our goal is

to provide the space--a haven, an escape--from the outside world. For some guests, that means

long, leisurely hours on the porch, napping, sipping tea, and reading. For others, it means walks

on the beach, long bike rides, a kayaking adventure, or peacefully enjoying a sunset over the

Chesapeake Bay. As we like to say, we invite you to “Relax, rejuvenate, and restore at your

haven on the shore.”

www.bayhaveninnbnb.com

3

The Journey of Success www.thejourneyofsuccess.com

About Page

Welcome to The Journey of Success--we are so happy you have found us. Our mission is to deliver happiness by aligning individuals with their purpose and passion in all aspects of life. Are you constantly spinning, spinning, spinning in the hamster wheel of life? Do you often feel like you are so busy with your career, family, and other obligations, that you have lost sight of your true purpose? Do you dream of doing something more fulfilling, aligning your passion with your vision, and finding true happiness and success? If you answered yes to any of the above questions, you are in the right place. We are Chris and Rayna Samples, founders of The Journey of Success, and we believe that you have the ability to define, reach for, and set your own course of success. Success means different things to different people. We are all at different stages in this continuum called life and that shapes our definition, but we believe:

The principles of success never change--they merely create a firm foundation to build upon.

Success leaves clues for us to follow, and there are many paths we can take to become successful. We can learn from those who have found success before us--taking their lessons and using them as a launching point, rather than starting from ground zero.

Success ultimately equals happiness, and an individual’s happiness is contingent upon actively pursuing his or her discovered purpose and passion.

Once someone identifies his or her purpose (working, entrepreneurship, serving others, etc.) then all aspects of life become more satisfying. As Ralph Waldo Emerson once said, “Once you make a decision, the universe conspires to make it happen.”

Success is only achieved by never giving up--grit, tenacity, perseverance, and diligence are all key cornerstones.

True success requires a shift in mindset--you must believe in and have faith in yourself.

You might be surprised to find that our own Journey of Success has been a path filled with failures, rather than instant successes. However, we continue failing forward--meaning we learn from our mistakes and shortcomings, and we pick ourselves up, refine the process, and when necessary, try something completely new. All of this requires us to be completely aligned with our values, stay focused on our mission, and continue to possess the qualities of integrity and honesty above all else. We also find much comfort in this process by staying spiritually grounded in faith.

4

The Journey of Success continued

When we are not coaching, speaking, and writing about The Journey of Success, you will find us hiking, traveling, exercising, volunteering at our church, and experiencing world cultures through ethnic foods and languages. We are both life-long learners who love to read, we enjoy date nights at the local movie theater, and we value every moment we get to spend with our rescue puppy, Sweet Pea.

We invite you to click around the website and ponder, reflect, learn, and grow through

the inspired content, courses, and coaching you will find here. And remember...success is

a journey, not a destination. Enjoy the ride!

www.thejourneyofsuccess.com

5

Good Fortune Design Studio www.goodfortunedesignstudio.com

Services Page

Strap on that helmet, and let’s take your business for an exhilarating ride….

In motorcycling, it is important that we look at where we want the bike to go. Sharp left turn?

Lean in and focus those eyes! Setting out on a long journey? Better have a map and game plan!

Riding a motorcycle is no different from planning your life and building your business.

The number one “thing” my clients say when we are finished working together is that they feel

as if I have taken care of them. Many clients come to me and are not sure what they should do,

as far as their website design and branding image, or what direction they are headed. My

ultimate goal is that you feel taken care of, your website design experience is one of that feels

easy for you, and that you feel comfy during the entire process.

I offer many packages to help you grow your business and brand image.

Website Design for Where You Want To Go: Consultation Package

Let’s have a phone chat if:

You need to get on the phone to discuss where you want your business to go.

You feel like something might be missing with your website and branding, but you just

aren’t quite sure what that may be.

The Website Design for Where You Want To Go: Consultation Package includes a half hour

phone consultation + a written report (to be delivered within two weeks) detailing my

observations and recommendations, such as where to place your navigation menu, how to

organize the content, and ways to add texture and visual appeal to the overall design (just to

name a few!).

Investment: $600

Kickstands Up: The Social Package

This package is perfect for you if:

You are just getting started in your business.

You are ready to make serious moves out in the business world.

You realize just how important it is to have a consistent look and feel to your marketing

collateral.

The Kickstands Up: The Social Package includes a professionally designed email header +

Facebook, Twitter and Google header images, all aligned to your brand.

Investment: $500

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Pamphlets

Stationery & Envelopes

Moo Cards

Cover Designs (eBooks, cds, etc.)

Logo Design

Brochures

Business Cards

Postcards

Good Fortune Design Studio continued

Rev the Engine: Template Package

This package will suit your needs if:

You are starting out in business, or maybe you’ve been in business for a while, but you

want to ensure you have a way for people to find you, get in touch quickly, and book

time to work with you.

You now realize the template you’re currently using just isn’t geared for you and your

brand anymore.

The Rev the Engine Template Package includes a spiffy new WordPress template with basic

modifications to fit your message and brand + a 1 hour strategy call + the Kickstands Up: The

Social Package, and one week of support once your site is launched.

Investment: $2,000

Full Throttle: Custom Build Package

This package will keep you moving if:

You are gaining speed and you want your website to keep up and push you forward

You want to really dive deep into your brand and business for clarity and brand image

consistency.

The Full Throttle: Custom Build Package includes the Website Design for Where You Are

Going Consultation Package + 3 one-hour strategy sessions + the Kickstands Up: The

Social Package + a custom designed site built around your content and needs (rather than

trying to fit you into a molded template), and 30 days of support after your site is launched.

Investment: $6,000 - $8,000

Burn Rubber--Leave Your Mark Everywhere You Go

After your website, template headers, and social media platforms are designed and consistent,

it’s time to leave your mark and make your presence known! I offer a full-range of print services

to help you make this happen:

Please email me to set up a time to discuss your individual needs. (And if you don’t see

something on this list you were hoping for, contact me and let’s work together to get you what

you want!)

Are you ready to get out on the open road and design the brand image of your dreams?

Contact me to get started or ask your questions!

www.goodfortunedesignstudio.com

7

Reclaim Yourself After Divorce www.reclaimyourselfafterdivorce.com

Services Page Regardless of your unique circumstances, I know this is a tough time for you. I also know you n

eed a safe

place to talk about what you’re going through. Time and time again, my clients come to me with

the same emotions you are currently feeling; however, they leave our coaching sessions feeling:

more hope for their futures

more confident in their decisions

more excited about what the future holds for them

relief from the emotional pain they are experiencing

The best news? There is a clear pathway, amidst all of your emotional turmoil and cloudy

thoughts. The Spiritual Divorce process allows you to make the best decisions for you, with my

help and encouragement along the way. In other words, you no longer have to navigate this

messy process alone.

Our Work Together

If you need someone to talk to, someone who can listen with compassion and support,

someone who can guide you to clearly find answers that will work for you, I invite you to

schedule a session with me today. I’ll help you make decisions that are right for you and honor

your deepest values.

In our coaching sessions, you will:

Set an intention for our coaching session

Feel deeply heard, understood, and validated

Find clarity in the decisions you want to make

Gain clarity on your next essential step

Feel calmer and more hopeful for your future

Replace self-judgment with self-compassion

Is This You?

Are you going through a divorce and wondering who you are?

Does the idea of starting over scare you?

Are you worried about the impact divorce will have on your children?

Are you overwhelmed by your emotions?

Do you feel lost and confused?

Do you feel shame and guilt over your situation?

Do you want to make sure you’ve done everything you possibly can to save your

relationship before deciding to end it?

Are You Contemplating Divorce?

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Reclaim Yourself After Divorce continued

Are You Contemplating Divorce?

During this stage it is very common to have a lot of fear about your future. If you are the one

deciding to leave the relationship, you may be experiencing guilt about the impact your decision

will have on the people you love and care about. You may be concerned about the finances and

how everything is going to work out. You may also decide after we work together that you want

to save your marriage. Whatever you decide to do, the end result is ensuring that you are

confident in living with the choices you make.

While this stage of the breakup process comes with common challenges, your situation is

unique and I am here to listen to your story, to validate your experience, and encourage your

next steps. You will finally experience having someone who is on your side who is

compassionate and non-judgmental, yet holds you lovingly accountable for reinventing your life

from the inside out.

Are You In the Middle of a Breakup?

During this stage you are making a lot of decisions and changes. You are most likely to be living

separately from your partner, as you redefine yourself as a single person. Learning to manage

your emotions as you interact with your ex can be a difficult and messy process.

If you have children, you will be working out parenting schedules, custody arrangements, and

may experience much conflict and frustration. Communication is likely to be challenging as you

negotiate necessary changes from a variety of perspectives.

I will support you throughout this process. I will hold your hand every step of the way and love

you. You can count on me to listen to you without judging you and to help you make informed

choices which align with your values.

Are You Reinventing Yourself After a Breakup?

During this stage, you are continuing to grow, create, and integrate what you have learned

during your breakup. You now have the opportunity to experience the benefits of your breakup

as you fully unleash your strength and capacity for self-care and compassion. Your confidence

will grow, and you will experience yourself as a more empowered and capable persons, as you

step into a new sense of mastery over your life.

You will continue to learn about yourself and what you need to be happy. You will be taking new

risks and trying new things. You will start to see new possibilities that you didn’t know were

there. And, you will feel excited about your future. While continuing to reinvent your life, you

may even be ready for a new relationship.

9

Reclaim Yourself After Divorce continued

During this part of the process, I help you manage any anger or resentment you may still have.

We work together to open your heart again, but I also teach you how to set effective boundaries.

This is an important part of healing, namely so that you do not find yourself repeating the

relationship patterns you have grown accustomed to. We work together to completely transform

the way you enter into relationships--with yourself and with others.

www.reclaimyourselfafterdivorce.com

10

Jean Keller www.smartplanforcollege.com

Sales Page In One Day Overcome Your Fear of the College Admissions Process and Learn How to Secure

a 5 or 6 Figure Scholarship

When college is looming in your child’s future, you've got a lot of decisions to make.

Maybe you have been wondering…

What kinds of colleges are the right fit?

How do I help my child find the right college?

What should we ask/say to the college admissions department?

Can my kid get accepted to the college of his/her choice?

How much will college actually cost?

Will my child qualify for scholarships or financial aid?

All of these questions are enough to cause you to apply to MANY colleges in the hopes that

ONE will offer your student a great scholarship. This is not an effective plan for securing your

child’s future.

Or maybe you have taken matters into your own hands, but are running into these

struggles:

You're already busy, and it's hard to find time to figure out the college process.

You're not sure where to start.

You overcomplicate the process.

You don’t know how to play the college admissions game. (Yes, it is a game.)

You can’t get your kid to even talk about college options.

You attended a college planning night at your child’s school and received very little help.

You bought the latest “tell all” admissions book and you are still clueless.

...And, so...you just hope and pray that you will figure out how to pay for college. It doesn’t have

to be like this.

Let me help you through the college process by utilizing my proven system for winning

the college admissions game.

During this one day workshop, you and your child will get my personal attention on YOUR

college plans.

11

Jean Keller continued

Here are some of the crucial college items you can achieve in this workshop:

Create a resume that positions your accomplishments and impresses the admissions

office.

Gain momentum in your college planning so that you don’t end up missing critical

deadlines (that make college more expensive for you.)

Learn how to focus on the EXACT colleges that have what you need academically,

socially and financially. (And quit wasting time on colleges that don’t have what you want

or need!)

Understand what the colleges will expect you to pay so that you can start taking steps to

keep more of your hard-earned money in your pocket.

Get proven techniques you can apply right away so that you don’t have to re-invent the

wheel on your own.

Get the truth about your next steps to a Smart Plan For College.

That's why I'm inviting you to say “yes” to a very special program with me:

The Quick Start College Planning Day

Check out some of our latest success stories. Real students, real results.

“Thank you for all of your help – particularly with my application essays. Thanks to your help…

I was accepted to Clemson’s Honors program with a scholarship

Virginia Tech offered me a spot in the honors program and a partial scholarship

University of Virginia offered me $15,000 per year in scholarships

University of Pennsylvania offered me $25,000 per year in scholarships

But, best of all, I was awarded the Banneker Key Scholarship at the University of Maryland,

College Park. With that full-ride scholarship, my parents will have to pay about $3,000 a year

total for my spending money and books. Thank you so much for your help and advice! It was

truly appreciated.”

Sincerely,

Marisa G.

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Jean Keller continued

“During the spring semester of our daughter’s junior year we finally began thinking about

college – and realized we didn’t have as much time as we thought to get it done. When we saw

the price tag of many of the private colleges we liked, we were very concerned about how to pay

that entire bill.

But, we didn’t want to limit our daughter’s college search to the local state schools, so we

decided to work with Jeanmaire Keller.

Throughout our college search effort, Jean was very helpful – working with us to figure it all out:

the college search, evaluating colleges, financial aid concerns, the forms, etc. She even helped

us weigh the pros and cons of the final selection.

As a direct result of our work with Jean, my daughter is getting a great education, and I’m on

track to save at least $70,000 on her college tuition.

Thank you Jean and Keller College Services.”

Pete Mellits

(Embed a video testimonial here)

Date: Saturday, March 7, 2015 Location: Columbia, MD Who: One Parent & One Student Investment: $797

Insert button that says: Yes! Help me create a college plan that saves me money

Here's how it works: I have 20 slots for college-bound students (and one of their parents) who are committed to attending a college they love and getting a 5 or 6 figure scholarship to help pay for college--colleges that won't drain your savings or force you to live on rice and beans to pay for college. I'll teach essential admissions and financial aid strategies you need to get results. Each family have time to create key foundational elements of their own smart plan for college -- and get receive feedback from me. With the knowledge about the colleges you should be targeting, you can begin investigating and choosing schools quickly--ones that will be a good fit for your student and your budget! Imagine what it would be like to stop guessing about the college process and which colleges your student should be applying to. You’ll go home with a plan to follow and support that will get you the college results you want.

13

Jean Keller continued

Yes, Jean, I’m ready to get individual attention and create my college plan with you. (link to order form) *Please note that there are no refunds for non-participation. All payments are non-refundable. If you discover that you are unable to attend, you may transfer your ticket to a future College Planning Day, as long as the Smart Plan For College team is notified at least 2 weeks before the event. I’m so glad I get to work with you in person. To Your College Success,

Jean Keller

www.smartplanforcollege.com

14

Healthy Vibrant You www.healthyvibrantyou.com

Sales Page

The Highly Sensitive Person's Holiday Survival Guide

Enjoy Your Holidays this Year With Powerful (and Simple) Strategies! Despite the abundant joy and excitement of the season, many of us feel overwhelmed when even just thinking about the impending holidays. We don't want to drag anyone down, but the constant whirlwind of activities and crowds often leave us reeling and looking for a place to hide. Have no fear...I am going to teach you powerful, and non-offensive, ways to hold your center and get the breathing space you need this holiday season! During this 30-minute call you will learn:

Five ways that you can minimize overwhelm this year. Ways to recognize when you (or your highly-sensitive child) are headed for a meltdown

and redirect that energy in time. Clever tips for re-charging in the midst of chaos. How to set yourself up for success, before even leaving your house! The most common mistake we all make during family get-togethers.

Register today! If you are feeling pre-holiday anxiety, or know that every year ends with you hiding in the bathroom just to get away, this workshop is PERFECT for you! I will "see" you on the call! Can’t make the call? Not a problem! Sign up anyway, and you will receive the recording of the call afterward. Once your registration is complete, you will be sent the call-in number and access code. On the morning of the event, you will be sent the workshop discussion guide to use during the call. If you have further questions, please feel free to email me (link to email address) and I will respond to you personally.

**In addition to your seat at this event, I'll be gifting you with a subscription to my e-newsletter

which is written especially with you in mind. These newsletters appear in your inbox twice a

month (so they do not overwhelm) and focus on things that the highly sensitive need so that we

can more easily navigate this world, as well as the experiences we share. I know that you will

really resonate with the info they contain, and if not, you'll find it easy to unsubscribe any time

you like.

www.healthyvibrantyou.com

15

Paspa Physical Therapy www.paspapt.com

Content Writing 7 Tips to Avoid Injuries for Runners and Cyclists

The winter snows have thawed, and there are hints of warmer weather on the horizon. If you are

a runner or cyclist, chances are you are ready to hit the streets to begin training and enjoy the

spring sunshine and warmth.

But...don’t act too fast!

Many injuries happen in the spring--especially to runners and cyclists--because they are overly

excited about getting outdoors again. The best thing you can do for your body is ease back into

your outdoor exercise routine. Doing so will ensure that you reduce your risk of injury and are

able to enjoy all the warmer days ahead.

7 Tips to Avoid Injuries for Runners and Cyclists

1. Build Your Mileage Gradually: If you do too much, too soon, too fast, your body will not be

able to adapt at the proper rate. Build your weekly mileage by no more than 10% per week. This

means that if you run or cycle 7 miles this week, next week you should run or cycle nor more

than 7.70 miles.

2. Stretch Warm Muscles Often: Whether it’s your hamstrings, calf muscles, or hip flexors,

runners and cyclists need to pay extra attention to areas of tightness. Stretching is best after a

10 to 15 minute warm-up period when your muscles are warm. It is also wise to stretch at the

end of your workout as well.

3. Listen to Your Body: Your body has a built-in signaling system (aches, soreness, and pain)-

-but it is up to you to listen to the signals! The rule is rather simple: If something hurts, take the

day off. Rest is a very important part of an athlete's overall training plan.

4. Strength Train for Alignment: It is highly important that your body remains properly aligned

while cycling and running. One of the greatest ways to attain proper alignment is through

strength training. Working on the core, hips, and lower legs keeps your pelvis and lower joints

properly aligned--and helps prevent knee and ankle injuries.

5. Pay Attention to Your Posture: Most of our days are spent hunching forward--we work on

computers, eat dinner at low tables, and sit in chairs that are not ergonomically correct. When

you run or cycle, and if you experience lower back pain, chances are you are also hunching

forward during your workout. This puts strain on the lower back. Be sure your bike is fitted to

your body and your running shoes are fitted for your feet.

16

Paspa Physical Therapy continued

6. Be Sure to Cross-Train: Swimming, yoga, rowing, and pilates are excellent cross training

activities for both runners and cyclists. When used as a supplement in your training, you will

improve your muscle balance and have a higher chance of staying injury free.

7. If Injured, Follow RICE: RICE stands for Rest, Ice, Compression, and Elevation. For achy

muscles and joints, RICE will help reduce swelling, relieve pain, and protect the damaged

tissue. RICE is most effective when implemented immediately following an injury. Apply ice for

15 minutes, elevate the affected area, and add an ACE bandage for compression.

Follow these 7 tips to remain injury free as you kick off your cycling and running training

programs this spring!

Tags/Keywords: injury prevention for cyclists, injury prevention for runners, tips for staying

injury-free while cycling and running, how to avoid running injuries, how to avoid cycling injuries,

Paspa Physical Therapy, physical therapy in Midtown Manhattan

www.paspapt.com

17

Mike Catino www.caddywater.com

Content Writing

Your Kitchen Water May Be Killing You

Diet is one of the most important factors of good health, and what you eat and drink does affect

your overall appearance, stamina, and energy levels. Many people are aware that they must

watch what they eat for optimal health, but are you concerned about beverages you are putting

into your body--specifically water?

Alkaline water, which is water that measures between 8.5 - 9.5 on the pH scale, can lead to

incredible health benefits, including:

weight loss

lower blood pressure

lower cholesterol levels

increased sleep

lower risk of osteoporosis

What’s Wrong With Your Water?

The chances that you are drinking “bad” water are high; toxins from the environment, water that

is too acidic, and water that has been depleted of essential minerals are present in our homes,

especially our kitchens.

That apple you just washed with tap water? Not good. And that soup you just made with

standard bottled water, or water filtered through your favorite water filtration system? You are

actually harming your body because the water you are using is too acidic.

Why Water pH Matters to You

The blood supply level in your body is maintained at a pH range of 7.35 - 7.45. When you

consume water that is acidic, including tap water, filtered water, and bottled water, your body is

depleted of its alkaline buffer in order to maintain the proper pH. How does your body create this

balance? It pulls calcium from your bones, as well as other areas, robbing your body of nutrition

and causing serious health problems in the process.

18

Mike Catino continued

Eliminate Chemical Cleaners

Highly alkaline and highly acidic waters can be used to clean and sterilize your kitchen, utensils,

pots and pans, and food preparation surfaces.

Strong alkaline water with a high pH (11.5 pH) emulsifies oil and is an excellent kitchen

cleaner, without leaving heavy chemicals and fumes behind that then affect your health

and the food in your kitchen.

Strong acidic water with a low pH (2.5 pH) kills bacteria and sterilizes kitchen surfaces, yet is

safe for food. Official lab tests show that 2.5 pH water was 99.999% effective in killing

Salmonella and E-Coli in just 30 seconds.

www.caddywater.com

19

Jean Keller www.smartplanforcollege.com

Speaker Sheet

Using her Smart Plan For College System, Jean Keller and her team have designed

customized, successful college plans for over 500 families, saving them an average of $74,000

on the cost of a college education.

Jean puts her unique background in both the education and business worlds to work for both

students and their parents so they can find the best colleges for their family's situation. She

teaches them how to stand out from the crowd so they get in to colleges they love and get the

five- and six-figure scholarships to help pay for it.

Named one of the Top 20 People on Twitter Who Can Help You Save For College, Keller has

appeared on ABC,NBC, CBS, FOX, Bloomberg Radio and Working Mom Magazine Radio. Her

commentary and advice has been featured in U.S. News and World Report, Fox Business

News, Gal Time, and Impact ADHD.

Jean Keller’s most requested topics include...

The Truth About Financial Aid: What the Schools Don’t Want You to Know

How To Get Financial Assistance From Colleges (Even if you make too much money to

qualify for need-based aid)

How To Double or Triple The Amount of Scholarship & Aid You Receive Learn How to

Pay Less for College

Are You Committing Admissions & Financial Aid Suicide

SAT’s and ACT’s: Which One Should You Take and Why Do They Matter?

www.smartplanforcollege.com

20

Rae Majors-Wildman www.raemajorswildman.com

Speaker Sheet

Rae’s Bio

Rae Majors-Wildman is an award-winning business strategist, highly sought after speaker, best-

selling author, and CEO/President of Rae Majors-Wildman (RMW) International. Rae graduated

with honors and holds a degree in Counseling Psychology. She has received certification and

mentorship from some of the top business leaders in the U.S. including Brian Buffini, Tony

Robbins, John Assaraf, and Chet Holmes (who was responsible for doubling seven divisions of

Warren Buffet’s partner Charlie Munger).

Rae is first and foremost committed to helping companies who struggle with attracting and

retaining top employees. She solves their problems through executive coaching and training,

developing emerging and next generation leaders, and improving communication throughout the

organization. With over 15,000 coaching hours under her belt, Rae has successfully coached

and trained businesses--from startup at the ground-level to Fortune 100 companies. Some of

the companies impacted by RMW International include Microsoft, T-Mobile, 5/3 Bank, City of

Santa Ana, Wells Fargo, Re/Max, Oklahoma Gas and Electric, and BEI Networks.

Rae Majors-Wildman is the author of The Juggling Act: A Step by Step Guide to Balancing Your

Business and Your Life and the soon-to-be released book The Corporate Exodus: How

America’s Top Companies Attract and Develop their Next Generation of Leaders…(and keep

them from leaving!)

Rae’s Most Requested Topics

Attract Top Talent and Keep Employees Engaged and Happy

What do companies need to do to keep their Rockstar employees happy? According to the U.S.

Dept of Labor, approximately 2 million employees quit their jobs each and every month. The

reasons your employees are fleeing may just surprise you.

The Take-Aways:

Understand the top 3 reasons why employees quit their jobs (And it’s not what you may

think.)

Learn the 5 things top employees yearn for from their leaders

Discover the rewards and recognition myths--and why one size doesn’t fit all when it

comes to employee engagement

Learn the 3 mistakes that destroy employee engagement

Understand the destructive effects when your company culture creates disengaged

employees

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Rae Majors-Wildman continued

Coaching, Collaboration, and Communication: The 3 Cs of Developing High-Performing

Teams

Building top-notch teams should be a priority in every workplace. Successful teams not only

create loyalty and engagement, but they also ensure that team members stay motivated, happy,

and productive.

The Take-Aways:

Uncover the top 5 success strategies for building a world-class team

Create loyalty, engagement, and a motivating team environment

Learn how to build a world-class team that gets results

Design effective team meeting strategies

Understand how to become a leader who others want to follow

The 3 Ps of the New Corporate Paradigm: People, Planet, and Profits

More and more companies are looking to ditch the Industrial Revolution model and adopt the

Conscious Capitalism model. Let’s take an in-depth look at what “Doing Well By Doing Good”

actually means, and why it is important when growing a 21st century company.

The Take-Aways:

Understand what conscious capitalism is and why it is important when growing a

company

Evaluate case studies of companies who are doing well by doing good

Learn the triple bottom-line approach to creating a company that everyone is excited

about

Become aware of how using the Industrial Revolution model is putting your company at

risk of closure and bankruptcy.

My topics are fully customizable to your particular audience.

www.raemajorswildman.com

22

Healthy Vibrant You www.healthyvibrantyou.com

Newsletter Content

Grateful People Are Happier People!

Dear (name),

In what is traditionally a season of giving, it is so important for us to take pause and be thankful

for what we already have. Being grateful makes us more optimistic and reduces negativity—

and that's a huge reason to start focusing our thoughts on gratitude.

Gratitude for, and sharing what we have, is the fastest way to attract more of it. Energy follows

intention, so putting our intention and attention on things we find favorable, makes the rest of

our lives follow suit.

In a climate where the media has been so focused on a "poor" economy for so long, it is easy

for us to feel a sense of lack—as if we should have more, or that more should be available to

us. I see this in people that have not been directly affected by any economic downturn, as well

as those who have. We are hearing the outside messages over and over, so much so that we

begin to internalize them and view the world from that place of lack.

So what do we do about that?

I challenge you, this Thanksgiving, to change your world by changing your thoughts:

1. For 24 hours, stop any thoughts of lack in their tracks. Those thoughts can be as sneaky,

simple, and subtle as, "I don't have anything to wear," or "I'd better get some more sweet potato

before we run out!" They can also be more blatant, "I'll NEVER find another job when there are

5000 applicants for every position out there!"

2. In order to re-focus these thoughts, focus on what you DO have, right in any given moment. If

you bring your mind to exactly where your feet are standing in this moment, you will see that

everything is ok. This is what the meditation masters call Being Present. The truth is that when

we are grateful for the little things, like the meal we are about to eat, the clean air we are

breathing, or the family members who are sitting with us, it is much easier to be grateful for the

larger things.

When we are in a place of gratitude, we are in a place of allowing. This simply means that we

are open to receiving more. Think about it…if you hand a child a birthday gift and he throws a

tantrum because it is not what he wants, would you be apt to give that child another gift?

Probably not until you absolutely HAD to. He has set up the energy that makes it very difficult

for him to receive. If, however, that child said “thank you” and gave you a big hug, you might be

apt to bring him something the next time you saw him because you know how much it is

appreciated. The Universe works the same way. It's magnetic.

23

Healthy Vibrant You continued

Our thoughts are living vibrations that go out and attract more vibrations like it. SO, if we are in a

thought loop of lack, whether it be from our experience or from hearing the same story over and

over, we are attracting that to us. By focusing on gratitude, we are opening ourselves up to

receiving more like the things we are grateful for.

Go ahead, try it this Thanksgiving.

I am most grateful for YOU.

Have a Happy, Healthy, and Loving Thanksgiving.

Theresa

Recipe:

I made this recipe recently, and it got such a GREAT response that it will definitely be gracing

my Thanksgiving table, and I want to share it with you. I recommend doubling the recipe, and

putting some aside for yourself, since they will be gone in no-time flat!

Lemon Pepper Green Beans

Makes 6 servings

PREP: 5 mins

COOK: 20 mins

Ingredients:

1 pound fresh green beans, rinsed and trimmed

2 tablespoons ghee (butter or coconut oil can be used, as well)

1/4 cup sliced almonds

2 teaspoons lemon pepper

Method:

1. Place green beans in a steamer over 1 inch of boiling water. Cover, and cook until tender but

still firm, about 10 minutes; drain.

2. Meanwhile, melt ghee in a skillet over medium heat. Saute almonds until lightly browned.

Season with lemon pepper. Stir in green beans, and toss to coat.

Share and Enjoy!

24

Healthy Vibrant You continued

Sidebar:

5 Ways to be Grateful Every Day:

1. Keep a Gratitude Journal:

Get a special journal, and each day, take a few minutes to jot down what you are grateful for on

that particular day. Include the small things—like a stranger holding the door for you when your

arms are full. Take the time to focus on these small moments of happiness. Writing them down

prevents you from forgetting them. It's good to look back at them on those days where things

don't seem to be going your way.

2. Express Your Gratitude.

When anyone in your life goes above and beyond for you, verbalize your appreciation. In person

is always best, but a handwritten note is also a nice gesture. Treating them to a quick snack or a

cup of tea is also a good way to say, "Thank you."

3. Show Respect.

Treat others with the same level of respect that you expect to receive. This includes smiling,

exuding patience, showing kindness, and LISTENING. You know how nice it feels when

someone takes a few extra moments to show kindness to you, so be that for others. The result?

Each of you will have a better day.

4. Stop Complaining.

Whether you verbalize your complaints out loud or you keep them quiet and hidden inside of

you, those thoughts carry a vibration. That vibration is resonating to lack. You are reinforcing a

negative state of mind every time you even have a thought of complaint. How do you start to

change that? When you notice the thought or hear the complaint come out of your mouth, stop

and take a few deep breaths and refocus your thoughts onto something positive.

5. Help Someone Else.

Helping another (human or otherwise) helps us to feel connected. It also helps us to feel useful,

and grateful that we are able to do something to help someone else—in any capacity. Studies

have shown that when a person is depressed, just helping another can alleviate some of the

symptoms! Acts of kindness leave everyone in a better mood, especially you!

www.healthyvibrantyou.com

25

Anand Medical Spa www.anandmedicalspa.com

Newsletter Content Is your insomnia causing you to age?

Welcome to the Wellness Studio!

After the first year of having my own practice, I realized that although my clients came to me

mainly to help them look better via cosmetic procedures, what they were really looking for was

to feel better about themselves. Now, surely having less wrinkles and a youthful appearance

may help one feel better and more confident, but I realized it was important to address other

underlying issues as well. For example, if someone is sleep deprived, stressed out, or

anxious/depressed, not only will these things affect her overall health, but they will play a major

role in accelerating the aging process.

After much thought, I decided to start this monthly newsletter to address the above issues and

help create a blissful, confident, beautiful you from the inside and out!

Today I would like to address the issue of sleep and how the lack of it plays a role in the

aging process.

I can’t say I was ever a “good” sleeper. I was always envious of people like my mother who fell

fast asleep as soon as her head hit the pillow…it seemed so unfair! I, on the other hand, would

require not only ear plugs to make sure there was absolutely no noise to disturb me, but would

often toss and turn for half an hour before falling asleep. As I got into my 30’s, I started noticing

how my insomnia was taking a toll on my aging in terms of worsening dark circles and

hollowness under my eyes. I started looking for anything to help me sleep better so I could

prevent my insomnia from taking a toll on my appearance.

How does sleep affect the aging process?

Our normal sleep cycle involves the release of certain hormones, including cortisol and growth

hormone, which help regulate a variety of functions in our bodies including the aging process.

Cortisol is produced excessively by our bodies when we are sleep deprived. Elevated levels of

cortisol lead to increased inflammation in our bodies. Increased inflammatory cells in the body

lead to an increase in the breakdown of collagen and hyaluronic acid, the molecules that give

our skin its youthful glow and bounce. The increased inflammatory response due to elevated

cortisol also shows up as under-eye puffiness, acne breakouts, increased skin sensitivity,

increased allergic contact dermatitis reactions, and conditions such as psoriasis and eczema.

In addition, lack of sleep decreases the amount of growth hormone which is vital to maintain the

integrity of the skin by stimulating collagen production and aiding in the cell repair process.

26

Anand Medical Spa continued

A recent clinical trial published in Science Daily in July 2013, commissioned by Estée Lauder

and conducted by physician-scientists at University Hospitals (UH) Case Medical Center, found

that poor sleepers demonstrated increased signs of skin aging including fine lines, uneven

pigmentation and reduced skin elasticity. The researchers also demonstrated that those who

were sleep deprived had slower recovery from stressors to the skin such as sun and

environmental toxins.

How to Improve Sleep

The ingredients for good sleep include the following:

a dark, quiet, and cool room

waking up the same time everyday (Yes, even on the weekends.)

avoiding any caffeinated beverages after 4 pm

avoiding drinking water too close to bedtime

keeping electronics out of the bedroom

not doing anything in your bed other than sleep and sex

I also advise my patients that if they are having trouble sleeping, get out of bed, go to

another room and do something that is NOT stimulating (like read a boring book or

newspaper). Once you start to feel sleepy, then go back to bed.

Write down anything that is bothering you or is on your mind and unless it is urgent, put

it away to address tomorrow.

Lastly, what I have found most beneficial for me is doing 5-10 minutes of meditation and

slow, deep breathing before going to bed.

Food and Sleep

Just in case you love to snack, here are a list of healthy evening snacks that may also aid in

sleep:

Handful of walnuts or almonds

Banana with almond or peanut butter

Bowl of cereal with milk

Bowl of cherries

Crackers with some cheddar cheese or hummus

Getting your “ Beauty Sleep” is not just a cliche, but is truly important in preventing the

aging process!

www.anandmedicalspa.com

27

Monique Cunningham www.mydoterra.com/moniquecunningham

Email Nurture Sequence Email One

Subject line: Save the Date!

Hi (insert name),

I invite you to join me for a Home Makeover of Your Medicine Cabinet.

We will gather to learn how to use essential oils to:

• Alleviate and prevent coughs, colds, flus and ear infections

• Assist in first aid and pain relief

• Relieve stress and anxiety

• Support for mood elevation, digestion and allergies

• ...and so much more!

I have been using essential oils in place of our medicine cabinet, and I am thrilled with

the results. Essential oils are a smart solution for safer, cheaper and more effective home

health care for your family!

This open house will include door prizes and sample oils!

You will be hearing from me again on March 6th. In the meantime, if you have any questions,

please feel free to respond to this email.

Warmly,

Monique

28

Monique Cunningham continued

Email Two

Subject: Makeover Your Medicine Class Invitation

Hi there!

I don’t know about you, but the cost of keeping my family healthy just keeps going up

and up each year. I hate when I take one of my sick children to the doctor, only to discover that

they have a virus, and there is nothing the doctor can do. Then, when I check out, I have the

privilege of paying a $60 copay!

Has this ever happened to you? What if you could change that? What if you had the power to

heal your child’s illness, or better yet, prevent it for just pennies a day?

I have discovered that essential oils can be used as preventative care, as well as a safer

alternative than over-the-counter drugs or prescriptions. Once I started using them, I was

able to get over a bad cold in about one day, and heal my husband of a terrible headache in

about 5 minutes.

Because I know you have a busy schedule, I’d like to invite you to one of the three open

houses I am hosting to learn more about these oils:

■ Tuesday, March 18th, 7:00 p.m. at 1234 E Wild Way (Spring Lake)

■ Wednesday, March 19th at Noon at Co Habitat downtown: 500 Clyde Fant Pkwy #200,

Shreveport, LA 71101

■ Wednesday, March 19th at 7:00 p.m. at 1234 E. Wild Way (Spring Lake)

I am excited to get a chance to talk with you about the benefits of DoTERRA essential oils. To

find out more about these oils before the class visit my website:

http://www.mydoterra.com/moniquecunningham/

Your response is needed by March 17th so I can ensure we have enough room for everyone. I

also invite you to bring a friend or two.

Monique

29

Monique Cunningham continued

Email Three

Subject: Lavender Oil Relieves Stress

Hi (first name),

Just wanted to check in with you to see if you will be able to join me for the Make Over Your

Medicine Class I’ll be hosting on any of the following dates and times:

■ Tuesday, March 18th, 7:00 p.m. at 1234 E Wild Way (Spring Lake)

■ Wednesday, March 19th at Noon at Co Habitat downtown: 500 Clyde Fant Pkwy #200,

Shreveport, LA 71101

■ Wednesday, March 19th at 7:00 p.m. at 1234 E. Wild Way (Spring Lake)

I have been using DoTERRA oils for one month now.

One of the oils that has been so beneficial to me is lavender. I have dermatitis that medications

have not been able to cure. But lavender has given my skin some much needed relief from

itching. The added benefit is its ability to relieve stress.

With only 8 days left to prepare for the class, I would like you to RSVP to let me know which

class you will be attending.

If you have any questions, feel free to email me back.

Monique

Email Four

Subject: Are you coming to my class?

Hi (first Name),

It’s only a couple of days before my class on How to Make Over Your Medicine Cabinet.

30

Monique Cunningham continued

These classes are being held:

■ Tuesday, March 18th, 7:00 p.m. at 1234 E Wild Way (Spring Lake)

■ Wednesday, March 19th at Noon at Co Habitat downtown: 500 Clyde Fant Pkwy #200,

Shreveport, LA 71101

■ Wednesday, March 19th at 7:00 p.m. at 1234 E. Wild Way (Spring Lake)

Please pick a day and time that is convenient for you.

While there are so many oils I love, one of my favorite is lemon and here’s why:

You and I both know that we should drink water every day. But for some people, they just don’t

like the taste of plain water. I’ve discovered that by putting lemon oil in my water, it gives me a

very refreshing drink, which makes me drink more water. Lemon is also ideal for fighting a cold

and promoting a sense of well being.

Please reply to this email and let me know which class you would like to attend.

Thanks,

Monique

Email Five

Subject: Space is limited: This is your last chance!

Hi (first Name),

Wow! I can’t believe the response I am getting for my class on How to Make Over Your

Medicine Cabinet. People are really ready to take control of their health care needs with all-

natural solutions such as essential oils.

Every time I use an essential oil, I am astounded at how well and quickly it works. I am looking

forward to sharing these oils with you!

As space is limited at all of the locations where I am hosting the classes, please respond to this

email with the time and date you would like to attend.

31

Monique Cunningham continued

Once again, here are the times and locations:

■ Tuesday, March 18th, 7:00 p.m. at 1234 E Wild Way (Spring Lake)

■ Wednesday, March 19th at Noon at Co Habitat downtown: 500 Clyde Fant Pkwy #200,

Shreveport, LA 71101

■ Wednesday, March 19th at 7:00 p.m. at 1234 E. Wild Way (Spring Lake)

I’m looking forward to sharing these oils with you.

Monique

P.S. Bring a friend. You’ll be glad you did.

www.mydoterra.com/moniquecunningham

32

John Stoker www.dialogueworks.com

Email Nurture Sequence

John Stoker is an author and communication speaker. After he has given training to an

organization or business, contacts can opt in to receive the slides of his presentation via text

message at the event.

Goal: To send a series of emails after this initial contact to encourage them to sign up for his

FREE membership on his site. Here is the website they would be taken to sign up:

https://www.dialogueworks.com//user.php?

Would like a series of at least three emails encouraging them to sign up and telling them the

benefits of membership.

EMAIL ONE: Day 5 (4 days after the presentation)

Subject: Can you hold difficult conversations in the workplace?

Hi (contact name),

I really enjoyed the time I got to spend with you at the presentation a few days ago. As a

communication expert, I get asked how to talk about many difficult subjects. One of them is

conflict resolution.

Have you ever wondered how to effectively resolve conflict in the workplace? Below are

ten tips to help you resolve conflict in the workplace--and they don’t involve boxing gloves!

33

John Stoker continued

Click here to read about Resolving Conflict Made Quick and Easy.

If you would like more tips on how to become an expert communicator in the workplace, check

out our community at DialogueWorks.com.

See you around!

John

EMAIL 2: Send out on Day #10

Subject: An invitation for you

Hi (contact name),

A few days ago, I sent you some tips on how to resolve conflict in the workplace. You have also

received the slides from my presentation which are chock-full of tips for effective communication

in the workplace.

Have you been able to implement any of the techniques that have been sent your way? Do

communication issues still leave you stumped?

If so, I have a solution and invitation for you.

I want to invite you to become a member of the Dialogue Works Community. There are a

ton of resources there to help you become a better communicator in all areas of your life.

Through decades of communications consulting and training, I've found that the simplest tips,

ideas, reminders and lessons can have monumental positive effects in our careers,

effectiveness, personal happiness and in the lives of those around us. The Members Section of

my website is full of exactly that type of fun and easy to understand material.

34

John Stoker continued

Here are some of the benefits of becoming a FREE member:

■ Access to articles on various communication issues from handling conflict to having

difficult conversations.

■ A library of conversations called Conversational Recipes to help you have conversations

that work.

■ Self-Assessments to build your awareness of the traits and skills you need to enhance

your communication skills.

■ Cues & Dos that will reinforce the skills taught in my trainings.

■ Webinars that address issues like barriers to communication and how emotions can

derail our results.

■ Access to the Real Talk Training app to help you with those difficult conversations.

The best news of all? It's absolutely free!

You will get tons of fabulous communication tips at your fingertips. Dialogue WORKS has the

tips and assessments you need to tackle these often difficult conversations.

Like I said before, it's absolutely FREE. So what are you waiting for? Click the link below to

create your account.

Yes! I want to be a member of the Dialogue WORKS Community!

I look forward to seeing you in our community!

John

35

John Stoker continued

EMAIL THREE: Send on Day #17

Subject: Recipes are not just for food anymore!

Hi (contact name),

I fondly remember my mother’s cooking. She was a fabulous cook with an arsenal of recipes.

While mom did often stray from the recipe, she always had a guide to follow.

The same can be true of our conversations. We have an idea in our heads about what we

would like to convey, but it would be better if we had a recipe to follow to help us make these

conversations more effective.

As a member of the Dialogue Works Community, you will have access to all of our

conversational recipes. Wouldn’t it be great to have a guide to follow when crafting those

difficult conversations?

Click here to learn about our Conversational Recipe Collection.

Sure, you may stray from the recipe a few times, but in the end, the result will be that much

sweeter. Mom would be oh so proud!

Want even more support around how to have tough conversations in the workplace? Click here

to become a Dialogue Works Member.

See you around the kitchen!

John

www.dialogueworks.com

36

M. Shannon Hernandez Bio

M. Shannon Hernandez is the founder of The Writing

Whisperer. Her mission is to help business owners and

authors become thought leaders, through the use of

strategic content, so they can positively impact more people.

The Writing Whisperer was named one of Top 100 Websites

for Writers by The Write Life in both 2014 and 2015.

Shannon continues to inspire others as a content strategist

and copywriter through her blog, speaking engagements,

and podcast appearances.

In addition to business writing, Shannon’s memoir, Breaking

the Silence, chronicles her exit out of public education, after 15 years. Shannon is the host of

the Courageous Living Show, and she is currently working on her second book, where she is

exploring what it means to live courageously and create a life she LOVES. Throughout her

travels, volunteer work, and everyday experiences, she is facing personal fears and examining

the feelings associated with those fears. She continues to explore her role in society and reveal

what she learns about humanity along the way.

Shannon has been featured on CBS Radio, Reinvention Radio, The Huffington Post, The Write

Life, Identity Magazine, and Melinda Emerson’s Small Biz Lady. She travels the nation and

speaks regularly at conferences, association meetings, and networking events. Her

presentations are dynamic, engaging, and interactive.

Let’s Connect

Facebook.com/TheWritingWhisperer

Twitter.com/WritingWhisper

Linkedin.com/in/MShannonHernandez