THE PAY IT FORWARD COMPANY Tradeshow Training · minutes from tradeshow for a follow-up event • Use giveaways as incentives to show up. • Must meet in person to receive the prize

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Tradeshow TrainingT H E PAY I T F O RWA R D C O M PA N Y

*Zilis does not guarantee results from any event or tradeshow. Events and tradeshows are done at your own risk of financial loss or success.

Items to Remember• Events are fun and a great way to meet people • You must follow MSP (minimum sales pricing). • You are strongly encouraged to register your event. • Every tradeshow/event has different rules.

• Some events only allow one group, while others may allow more than one.

• The average team can greet about 300-500 people per show, many shows have 1,000’s of attendees.

• People buy from those they feel most comfortable with.

• You are working together, not in competition with each other.

*Zilis does not guarantee results from any tradeshow or event. Tradeshows and events are done at your own risk of financial loss or success.

Great Learning Ground For New Ambassadors • New Ambassadors are placed in an environment

to initiate conversations with prospects • New Ambassadors learn how to

handle the word “NO” – Goal is try for 100 No’s

• New Ambassadors learn while listening to their sponsor or team leader talk with prospects

• Opportunity to develop strong relationships and bond with your team!

Why Conduct Tradeshows


Non-Confrontational Way To Develop Retail Customers And “Opportunity” Leads

• Prospects attend because they have an interest related to the show theme

• Each Ambassador can generate 40-50 “quality” leads per day on average

• Get the prospect interested in targeted products then upgrade to the opportunity

• Great way to grow a market

Why Conduct Tradeshows


Keys to `SuccessPlan an overview seminar within days of the event, followed by a second event related to training and opportunity for prospects to invite guests.

• Follow up within 48 hours! • Pre-select hotel or location within 20-30

minutes from tradeshow for a follow-up event • Use giveaways as incentives to show up.

• Must meet in person to receive the prize. • Everyone can be a winner!

• Hand out an invitation to the follow up event after entry form is completed

• Require prospect to R.S.V.P. If they cannot attend then set up a one-on-one appointment.

• If the event is on a weekend have the 1st follow-up event the next Tuesday or Wednesday night

• Set up another presentation & training on the following Saturday morning.

• If possible, spend 7-10 days in the city before and after, or make sure to have qualified trainers available to help with the follow-up process.


How to Find Shows

Search for Events • Check city convention center

website (List of all shows for the year)

• Chamber of commerce listings • Advertisements on billboards,

newspapers, radio, and magazines

Types Of Events: • Nutritional shows • Home-based business or

Entrepreneur shows • Women's shows (http://

www.dfwwomensexpo.com) • Wedding and bridal shows • Lifestyle shows


How to Find Events

Be Wary Of • Free admission shows

• Shows with less than several thousand attendees

• Shows without community advertising

• Not related to what you're promoting • Any event that the booth cost

is more than reasonable return on investment

Rules For Selecting Events • Find events that fit your demographic

• Pay attention to the show size, are there enough attendees

• Find out if the show allows for similar products to be sold

• Attendees with disposable income • Try to select shows located within driving

distance of local support


Materials & Selecting Your TeamAll Materials Used Must Be

Approved By Company Some suggested items are: • Stand-up backdrop • Silent salesman • Display banner for table

or backdrop • Display case (used as stand) • Table top display • Brochures or other

promotional items

Select A Team That Is Local With Mixed Experience

• Positive attitude with personality and dependable

• Well dressed & groomed (wearing company shirts is good for uniformity)

• One person designated as team leader (the person that registered the show)

• Make sure one person has rank and proven success – Knows the program!


2/2/18 9

Materials Available Now Access your Back Office or www.ZilisTools.com


http://www.ZilisTools.com/

Support Materials `& Lead Generation

Support Materials: • Flyers with website and

product promotion • Lead box • Pens • Clip boards • Business cards • Stapler • Lap Top (optional)

• Drawing or giveaway • Offer several prizes • Grand prize and other options

*An hour massages (www.spafinder.com) *Gift cards for movies, restaurants, amusement parks ($25-$50) *Giveaway other Zilis products your promoting at your booth *Cancun 5/4 all inclusive certificate (Everyone is a winner)

Lead Generation:


Generating Booth InterestPositioning and Display

• Consider paying extra for corner booth • Position near main entrance and

food court • Offer samples, candy, mints or other

low cost goodies • Advertise drawing for incredible prizes

and “everyone is a winner” • Keep your booth open (no table in front) • No sitting. Have everyone standing

and “fishing” for prospects

Do Not • No presentation at the

booth, take prospect to food court tables

• Do not talk about things you are not 100% informed about

• No bashing other companies but reference differences


Lead Generation FormObjective Is To Generate “Qualified” Leads Lead registration form example

Ask the following contact questions on your registration form • Name / City / Phone (area code) / Email Ask pre-qualifying questions: (Circle or check box) • Are you employed? Self / Job / Retired • Is your health important to you? Yes / No • Interested in making extra income?

Yes / No If yes: How much extra per month?


Maximize Your Results

Success Tips: • Write your name on the back of your

own leads and place in the lead box • Write reminder notes if the lead was

quality or had specific interest • Document the results

• Numbers generated & document interest (product, opportunity, or both)

• Follow up with your leads 24-48 hours • Make everyone a winner and require meeting

to receive prize


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Have Fun and Great Success

T H E PAY I T F O RWA R D C O M PA N Y


Documents

THE PAY IT FORWARD COMPANY Tradeshow Training · minutes from tradeshow for a follow-up event • Use giveaways as incentives to show up. • Must meet in person to receive the prize