The Past and Its Future

• PT Multistrada Arah Sarana Tbk (MASA) as a principle 

company produces Radial tires from Indonesia  with three 

brands Achilles, Corsa , Strada as well as private brand 

products• The Range of sizes are from rim 13”

to 24”

• The type of tires that we produce are– PCR: Passenger Car Radial– SUV: Sport Utility Vehicle – LTR: Light Truck Radial– Commercial– UHP Tires– Motorcycle 

• Factors of  all MASA products are:– Safety (first priority)– High Quality– High Performance– Comfort– 40% of Raw Materials Sourced from Indonesia

About Us

1991

–

Pirelli of 

Italy  designed 

layout and helped 

with technical 

assistance

1988

–

MASA  was 

incorporated 

under the name PT 

Oroban Perkasa.

1999

–

Asian Crisis, MASA went 

through financial restructuring 

through IBRA (Indonesian Bank 

Restructuring Agency)

2001

Was born

1995 –Continental of 

Germany provided technical 

assistance and also 

produced commercially to 

be shipped internationally. 

2004

– Taken over by new 

management and  cleaned debt 

(PVP 

XVIII Pte Ltd and PT. Indokemika 

Jayatama

2005

–

Listed on JSX and 

had Rights Issue to gain 

funds for expansion and 

also the birth of new brand

2006

–Received loan from Bank 

Niaga and syndicates for 

US$54 million dollars

2008

–

Received  Awards1.Received award of Best Company  in the 

Industry  Sector Best Growth ) from Bisnis 

Indonesia2.Received Award from the Indonesia  

Records Museum (MURI): First Tire 

producer of the 

22 inch rim tire in Indonesia

2007

– Sold 2,6 billion shares, 

for expansion 

project from the Rights Issue

and Bank Loan 

and birth of 

2009

–

Received award from MURI  for being 

the first in Indonesia to 1.Make the 24 inch tire2.Produce the Smoked colour tire)

Started production of the winter tires and Eco 

Friendly tires.Beginning of phase 1 of new expansion project 

2010 – Received award from MURI  

for being the first in Indonesia to 

produce Slick Tires

(ACHILLES R1)Beginning of phase 2 of expansion 

project‐

Primanyarta Award for Global Brand

The History of MASA

Seychelles

Sin

HK

Guam

USA

USA

Norway

GerNetherlands

Italy

Libya

Nigeria

Kenya

Turkey

SyrianJordan

S. Arabia

Yemen

UAE India

Sri Lanka

Bangladesh

Myanmar

VietnamThai

Malaysia

Philippines

Taiwan

Japan

Canada

Puerto Rico

Belgium

Sweden

Ukraine

China

Guatemala

Lithuania

United Kingdom

France

PortugalGreece

PolandSloveniaSwiss

Austria

Oman

Pakistan

Russia

S. Africa

CameroonC.A.R.

Egypt

Sudan

Armenia

CyprusLeb.

Brunei

IraqAfg.

Spain

Algeria

Finland

Australia

New Zealand

Romania

Jamaica

Georgia

Mexico

Iran

Latvia

S. Korean

Multistrada’s Market Covers 75 Countries

60th

in the world   

Global Tire

(Tire Business 

Magazine, August 

2009)

60th

in the world   

Global Tire(Tire Business 

Magazine, August 

2009)

Production Growth (in Million Tires)

2010/2011

30,000 PCR / Day

16,000 M/C tires / Day

•

New Investment to expand facilities  total $200 

million USD and total investment since new 

management to expand total $450 million USD.•

New target to cover over 100 countries. 

New 

Expansi

on

New 

Expansi

on

New 

Expansi

on

New 

Expansi

on

Current Growth

By Geography By Product

A20

10

By Geography By Product

AQ12011

A 2009 A 2010 A

Q1201113”‐15”

16”‐24”

MC

Sales CompositionNotes :PCR

= Passanger Car 

RadialMC

= Motorcycle RadialOEM

= Original 

Equipment Machine

Sales Breakdown

Business Partners From Germany

Machines Supplier :• Harburg

Freudenberger• Troester• Karl  Eugen

Fischer

• Continental

Bankers• HypoVereinsbank

UniCredit

Group ‐ Munich

Approval / Registration :

1.

SNI, Standar Nasional Indonesia

2.

Listed in HAKI Indonesia

3.

DOT ( FMVSS 139), USA Standard

4.

GULF, Middle East Country Standard

5.

SASO, Saudi Arabia Standard

6.

ECE, European Country Standard

7.

CCC, China Standard

8.

ISO/TS 16949:2009

9.

ISO/IEC 17025

10. INMETRO, Brazil Standard

Standards of Quality MASA Meets

Multistrada

Product Recognition

• HONDA: Official Tire

Honda 

at Sentul Indonesia

Circuit

FORD Focus One Make Race:

Official Tire of FORD at Sentul 

Indonesia

Circuit

BMW CUP Indonesian Series of 

Motorsport 2009:

Official Tire of 

BMW at Sentul Indonesia

Circuit

Team Toyota Indonesia –

Slalom 

Championship 2009:

Official Tire 

team Toyota 

Lippo

Village Grand Touring Car 

Championship 2009 First Street 

Circuit  with internasional quality 

in Indonesia

Sentul

Enduro

Race  2009:

Official 

Tire at Sentul Indonesia

Circuit. 

Achilles Chosen as ATPM Official Race Tires

• Sepang

‐

Malaysia

1000 

km (Endurance Race)

2009:

Official Tire at

Sepang Malaysia

Circuit

Formula Drift Thailand:

Achilles was the first tire 

from Indonesia in a race for the 

Internasional 

series

‘Formula Drift’

in

Bangkok Thailand

Indonesian International Motor Show: First drifting 

event  in Indonesia 

with internasional

quality

the 

‘ACHILLES DRIFT BATTLE

Achilles also in International Races

Achilles was tested independently in Japan in several magazines and was always 

recommended as a high performance and attractive tire. 

TESTING IN JAPAN

Major Marketing Activities in 2011

Social Responsibility (CSR)

–

Educational Facilities

–

Sports Facilities

–

Community Support

– Providing Clean Water– Providing places to shower, clean,

and drainage– Religious Support (Mosque).– Providing Computers and Classes – Food packets per 3 months– Providing roads for nearby village– Packages for Ramadhan– Packages for Lebaran– Meetings quarterly with Local Heads of

Nearby Communities – Providing Animals for Religious Activities– Free Tire Checks and Nitrogen fills

TThank Youhank You