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representation from all relevant jurisdictionsand states/territories. Data were analysed usingthematic and constant comparative analysis.

The most commonly supported interventionswere those relating to food marketing/informationand food service. Food marketing interventionsthat were supported were: restricting televisionadvertising and other marketing of unhealthyfoods/beverages to children (as a Commonwealthrather than a State initiative) and nutrition/cookingclasses at selected school levels (although notmandated). The food service intervention thatreceived strongest support was implementing poli-cies to ensure a minimum nutritional standardfor foods served in all government institutions(e.g., schools, prisons, hospitals, governmentworkplaces, sports centres). Participants also sug-gested additional measures over and above theintervention list provided to them. Approachescommonly suggested included an overarchingnational food/nutrition strategy; taxes imposedon unhealthy foods/beverages; food labeling; foodreformulation (product composition standards) andplanning regulations to limit the density of fast foodoutlets.

Regulatory interventions relating to primaryproduction and the retail sector were the least sup-ported interventions. These were seen as econom-ically unviable, interfering with a market-driveneconomy, unrelated to obesity and potentiallyincreasing industry and regulatory burden.

Most feasible and supported regulations orenforced policies were restrictions in junk foodadvertising and public sector food service stan-dards, while the least supported involved primaryproduction and the retail sector.

doi:10.1016/j.orcp.2010.09.113

O48

The parents jury—–An advocacy program toreduce obesogenic environments

Wendy Watson 1,∗, Karen Sims 2, Caitlin Syrett 2,Kathy Chapman 1, Jane Martin 3

1 Cancer Council NSW, Sydney, NSW, Australia2 The Parents Jury, Melbourne, Vic, Australia3 Obesity Policy Coalition, Melbourne, Vic, Aus-tralia

Parents Jury (www.parentsjury.org.au),launched in August 2004, is an online advo-

cacy network of parents who wish to improvethe food and physical activity environments forchildren in Australia. Parents Jury is an initiativeof Cancer Council Australia, Diabetes Australia Vic

U

gf

Oral Abstracts

nd Qld, Australia New Zealand Obesity Society,MCA Victoria and VicHealth.

Parents Jury conducts its advocacy campaignshrough a number of channels including mediadvocacy; direct delegations and submissions toey decision makers (e.g. government bureau-rats, politicians, and the food industry) on behalff its parent members; and through advocacyools and resource kits for parents themselveso become grass root advocates. An analysis ofhe Parents Jury’s membership was undertakeno assess the coverage in terms of age, gen-er, geographic location and socio-economic status.valuation of the program has involved a satisfac-ion survey of the membership and an analysis ofhe media activity to assess the reach of the mediadvocacy.

Since August 2004, more than 4440 parentscross Australia have registered as members, andxtensive media coverage has been achieved,ncluding print, radio, and TV. Parents Jury hasn interactive website that includes latest newspdates and advocacy tool kits for parents. Popu-ar campaign activities include the Annual TV Fooddvertising Awards where parents nominate fooddvertisements under the award categories suchs ‘‘pester power’’ award; ‘‘smoke and mirrors’’ward (a food that doesn’t tell the full story); andhe parents choice award for healthy TV food adver-isements.

Parents Jury is an example of an on-line grassoots advocacy program where public health organ-sations can contribute to efforts to reduce obesity-romoting environments and thereby reduce thempact of obesity as a chronic disease risk factor.urthermore as Parents Jury is an online network,t is a very efficient and cost effective method toonduct grass roots advocacy.

oi:10.1016/j.orcp.2010.09.114

49

mpact of school garden-enhanced nutrition edu-ation on primary students vegetable intake andreferences, knowledge, and quality of school

ife

risten L. Saunders ∗, Philip J. Morgan, Janet M.arren, David R. Lubans, Garbrielle I. Quick, Clare. Collins

Faculty of Education & Arts, Faculty of Health,

niversity of Newcastle, Australia

Objective: To investigate the impact of schoolarden-enhanced nutrition education on children’sruit and vegetable consumption, vegetable prefer-