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The Oxygen CaddieThe Oxygen Caddie
Rex Lin – Chief Executive Officer
Robin Chuang – Vice President
Nathaniel Culham – Chief Financial Officer
Richard Chan – Chief Operating Officer
Jason Czerniej – Chief Technical Officer
Introduction
Overview•The size and need of the market
•Design description
•Marketing
•Future features and applications
•Conclusion
•Demonstration
•Question & comment
The size of the market
• Frost & Sullivan finds the U.S Oxygen therapy Devices Markets revenues in 2005
– $ 528.2 million
•Estimated revenues in 2012
–$ 885.9 million
The Need of the market
•Oxygen Therapy–Chronic obstructive pulmonary disease (COPD)–Pulmonary fibrosis–Cystic fibrosis (CF)–emphysema –sarcoidosis
The solution
•Our proposed product is the solution
Design Overview
•Our product R&D team is split up into 3 departments. The mechanical, hardware, and the software department
Electronic Mechanical
Programming
Oxygen Caddie
Mechanical Design•Able to support the weight
•Special design of sensor house
• Keeps our circuits safe
Design OverviewElectrical Design Features
•3 Major modules, 3 Major challenges overcome
Controller
Emitter/Sensor
Actuator
Block diagram
Sensor•Our sensors uses infrared sensors
•Advantages-Cheap
-Available
-Proven
-Simple
•Other solutions-Ultrasound
-Modules such as the Sharp GP2D02
Controller
•We are using the PIC16F876A microcontroller from Microchip
•Advantages-Meets our processing requirements
-Cheap ($3.40 US)
-Easy to use in a prototype
•Other solutions- FPGA, web camera, HC11
Actuator
•Consist of only one driving IC L298
•Advantages-Simple controlling circuits
-Cheap controlling circuits
-Many distributors
•Other solutions-Stepper motor
Programming DesignProgramming Design Features• The brain of our robot is a PIC16F876A
–Interpret the sensor data and determine the position of the user–Check the distance from the user–Control the motor movements by output the correspond signal to the motor driver for a determined period
Design Overview
Marketing
Location People Surveyed
People interested
Ridge Meadows Hospital
22 14
Arbutus Care Centre
35 24
Wilson Centre
16 9
Product and Service
Highly reliable automated device that holds an oxygen tank and follows the user
Low cost compared to the other solutions available for it’s benefits
The best solution out there because it eliminates the burden entirely of carrying an oxygen tank
Can be modified to other markets
Market Analysis
~14 million Americans suffer from COPD (Chronic Obstructive Pulmonary Disease) and 6 million treat this disease
Treatment includes oxygen therapy
These people can benefit from our product
Not many competitors
Strategy and Implementation
Trial run at a host hospital to ensure reliability and to gain creditability among the health institutions
Spread to more hospitals locally and expand locally and then nationally
Expand to old folks homes and to individuals who can benefit from our product
Financial Plan• A profit-loss statement• Basically increase sales to increase profit• Cost decreases with mass production
Year 1 Year 2 Year 3
Number of Sales 200 600 3000
Price per sale $300 $300 $300
Total Sales $60,000 $180,000 $900,000
Cost per unit $250 $200 $150
Total Cost $50,000 $120,000 $450,000
Profit $10,000 $60,000 $450,000
Future features
•Various distance control
•Warning signal
•Tracking
•A recharging module
•Unique ID
•Less space occupied while not in use
•Power saving features
Future application
•Golf caddie
+ =
Future application
•Shopping cart for the future
+ =
Future application
• IV caddie
• Industrial Caddie
Conclusion
Projections
•2006–Working prototype I –Start prototype II–Patents–Start marketing on a small scale–Finding investors
Projections
•2007–Approvals for our are targeted markets met–Supply Chain set up–Full scale marketing Campaign–Finish prototype II–Release product
•2008–R&D starts second product for other fields (Golf or IV Caddie)
Demonstration
Question & comments
http://www.sfu.ca/~rylin/OHG/OHgroup/OHgroup.html
